2. DISCLAIMER"
• This
is
a
newer,
richer
version
of
my
TEDx
talk
“Could
the
next
Steve
Jobs
be
Brazilian”.
– It
is
not
about
STEVE
JOBS
( just
a
bit)
– Its
purpose
is
to
change
YOUR
views
on
cultures,
Asia
and
innovaMon.
• Comments
welcome
at
benjamin@plus8star.com
4. Third Culture or Trans-Culture"
“A
Third
Culture
Kid
(TCK)
is
a
person
who
has
spent
a
significant
part
of
their
developmental
years
outside
the
parents'
culture.
5. Third Culture or Trans-Culture"
“A
Third
Culture
Kid
(TCK)
is
a
person
who
has
spent
a
significant
part
of
their
developmental
years
outside
the
parents'
culture.
The
TCK
frequently
builds
relaMonships
to
all
of
the
cultures,
while
not
having
full
ownership
in
any.”
6. 12 years abroad – my cultural DNA"
I
spent
most
of
my
working
life
(11
years)
overseas,
especially
in
Japan,
China,
Living in 8 Korea
and
USA.
My
cultural
DNA
has
become
rather
cgot enriched
South
countries and 4 civilizations, my cultural DNA omplex.
7. Trans-Religion"
I
spent
most
of
my
working
life
(11
years)
overseas,
especially
in
Japan,
China,
I have also been exposed to several religions
South
Korea
and
USA.
My
cultural
DNA
has
become
rather
complex.
8. Trans-Class"
Working Class Bourgeois
I
spent
most
of
my
working
life
(11
years)
overseas,
especially
in
Japan,
China,
And myorea
and
USA.
My
cultural
DNA
me become
rather
complex.
South
K social background makes has
a sort of “Trans-Class”
9. Digital Innovation from Asia"
My consulting work is about “trans-market” innovation (or “arbitrage”)
10. 100+ Keynotes in 18 Countries"
I shared ideas at a bunch of events – book me at
benjamin@plus8star.com!
11. Advisor to Startup Incubators"
I also advise startups in 5 incubators in 3 continents
13. Since 2011"
DayDeed.com
“One good Deed a Day”
(or “Facebook without the crap”)!
This is my new project: feel free to join, it will make your life better!
15. CHANGE
your ideas on Asia
Nationality & Innovation
FOREVER
Mine is to change your views fundamentally on a few things
not “Obama-style”"
16. THE WEST! THE REST!
This was my view of the world when I grew up.
17. 30% of Earth’s land"
60% pop (4 Bln)"
Turns out Asia was a bit more complex than it sounded.
18. China!
Japan!
Indonesia!
Iran!
Israel!
North Korea!
Philippines!
Turkey!
Singapore!
Russia!
…!
(48 states)"
Russia? Turkey? Iran? This is Asia too! Actually, another definition is
A
state
must
have
a
permanent
populaMon,
a
defined
territory,
a
government,
and
the
capacity
to
enter
into
relaMons
with
other
states
(Montevideo
ConvenMon,
1933)
on your model
looking at “Eurasia” as a whole – it only depends
19. Wikipedia
Asia – a toponym dating back to
classical antiquity – is more a
“cultural concept" incorporating
diverse regions and peoples than a
homogeneous physical entity"
Wikipedia says Asia is a “cultural concept”
20. Wikipedia
Asia – a toponym dating back to
classical antiquity – is more a
“cultural concept" incorporating
diverse regions and peoples than a
homogeneous physical entity"
Asia
differs
very
widely
among
and
within
its
regions
with
regard
to
ethnic
groups,
cultures,
environments,
economics,
historical
Mes
and
government
systems.
WTF?!?
But then it says it is a mish mash of cultures varying widely
21. Culture
Event the “Culture” part only lists a very Western-centric view: Nobels!
22. Wikipedia
Asia
was
originally
a
concept
of
Western
civiliza<on.
It down to this: an outdated Western concept.
34. The
Matrix
Ghost
in
the
Shell
(1999)
(1989/1995)
Visual style (and more) copied from a Japanese manga and movie
35. Kimba
the
White
Lion
The
Lion
King
(1965)
(1994)
“Even
our
lawyers
are
not
that
good”
–
a
Disney
animator
(rumor)
Hollywood loves Japan it seems
36. Pi
(1998)
This movie made Darren Aronofsky famous
37. Tetsuo
(1989)
…its visual style is heavily inspired by this Japanese indie movie
38. InnovaMon
goes
back
and
forth!
• Nike
(USA)
and
Asics
(Japan)
• Feiyue
(China)
popular
in
Europe!
Nike used to import Onitsuka Tigers (Asics) before starting its own
39. California
Rolls!
(now
served
in
Japan
too)
Japan now eats California rolls too :-)
40. Mobile
Augmented
Reality
(AR)
This is a mobile AR company I consulted for
41. Where
did
the
idea
come
from?
What could inspire those Dutch guys?
46. #1"
Ideas don’t have a"
nationality!
Is mobile AR Dutch? Japanese? US? Does the question make sense?
47. Alibaba
|
China’s
#1
e-‐Commerce
Planorm
• 1999
Alibaba
by
Jack
Ma
+
17
others
– Mission:
“ To
make
doing
business
easy”
• 2001
Savio
Kwan
hired
as
COO
– 17
years
GE
Medical
Systems
– Target:
“Sustainable
long-‐term
cash
flow”
• 2010
More
GE
than
GE?
– “The
GE
spirit
is
alive
and
well
at
Alibaba”
David
Wei,
CEO
of
Alibaba.com
Ideas are not just “products” but can also be management style.
48. Western
Framing
of
InnovaMon
The “West” hijacked the idea of “innovation”
49. Western
Culture?
• Ancient
Greece
/
Rome
• Chris<aniza<on
(Jesus
from
Nazareth,
in
today’s
Israel)
• Renaissance
• European
empires
• Experiments
with
enlightenment,
naturalism,
romanMcism,
science,
democracy,
and
socialism
And what is “The West” anyway?
50. Summary
• Ideas
are
everywhere!
• Asia
contributes
too
• Stereotypes
get
in
the
way
Unlearning is the hardest part
51. Civilizations"
Western! Chinese! Muslim! Indian!
Orthodox! Japanese! African! Latin American!
The way I see the world today: civilizations & ecosystems
53. Foreign vs. Natives"
Baidu" Softbank" NHN" Yandex"
Google" Alibaba" Rakuten" Nexon" Mail.ru"
Facebook" Tencent" DeNA"
Amazon" Netease" Gree"
eBay" Sina"
Priceline"
Yahoo!"
Salesforce"
Zynga"
Liberty Interactive"
LinkedIn"
The majority of the largest 23 Internet companies in the world are not
US and don’t care about US!
54. Rebranding of Innovation"
YES"
SIMILAR?! COPYCAT!!
NO"
DISMISS!
YES"
SUCCEED IN
IT’S AMERICAN!!
USA?!
Anything not successful in US is dismissed, or rebranded if successful
55. Nationality is a BRAND"
Made in > select country <!
Yep. “Designed in Cupertino” by people from everywhere!
56. No Direct Equivalent!
The reality is that even “copycats” are always different: brand,
marketing strategy, payment system, design, etc.
70. Product Innovation"
. Design"
. Financing"
. Production"
. Distribution"
Crowdsourcing, Kickstarter, online stores are changing the way
things are invented, made and sold
71. Asia
do it for the kids.
Being in a emerging market has the enormous advantage of optimism
78. Freddie
Mercury
Born
Farrokh
Bulsara
(GujaraM:
ફારોખ
બ'સારા)
in
Zanzibar
The Queen frontman grew up in India.
He brought Bollywood style before we had a name for it!
80. Steve
Jobs
Son
of
Joanne
Carole
Schieble
&
Syrian
born
Abdulfatah
"John"
Jandali
(Arabic:
)ﻋﺒﺪاﻟﻔﺘﺎح
ﺟﻨﺪﻟﻲ
Well, he’s half-Syrian by DNA
81. If you read it, it’s for you."
“China searches for the next Steve Jobs”
“Why the next Steve Jobs will be Asian”
I picked a couple of articles talking about Asia and Steve Jobs
82. China searches for the next Steve Jobs?"
= “China is coming and it scares us”"
= “At least we are still more innovative”"
What is “China”?"
What means “us” and “we”?"
What is “innovative”?"
The FT one is mostly reinforcing US scares of China,
and delusions of “owning” innovation
83. Why the next Steve Jobs will be Asian"
The United States is losing its near-
monopoly on entrepreneurship by
forcing its educated Indian and
Chinese immigrants to return home.
= The next “Steve Jobs” is going to be US-educated"
= Country of origin does not matter"
The Inc. one is mildly better, as it recognizes immigrants
as a key source of US innovation
84. Why the next Steve Jobs will be Asian"
– “Steve
Jobs
lectured
Obama
on
how
much
easier
it
was
to
stat
a
business
in
China
than
in
the
United
States.”
– “The
U.S.
near-‐monopoly
on
entrepreneurship
is
over.
The
next
entrepreneur
to
lecture
a
President
may
well
do
it
in
Mandarin
or
Hindi.”
= Importance of ease of starting a company!
= Still stuck in the “national” mindset and numbers!
But it is still stuck in a weird mindset: US-educated foreign entrepreneurs will speak
perfect English on top of Chinese, Hindi or whatever else is their country of origin.
85. 4 Unusual Things I Noted"
About Steve Jobs!
I found 4 things I believe were very formative for Steve Jobs
86. #1 Calligraphy"
Calligraphy
(incl.
“Asian”)
formed
his
esthe<cs
“If
I
had
never
dropped
in
on
that
single
calligraphy
course
in
college,
the
Mac
would
have
never
had
mulIple
typefaces
or
proporIonally
spaced
fonts.”
Exposure to non-tech stuff, and esthetics
87. #2 Trip to India"
He
went
on
a
long
trip
in
a
special
place
Jobs
lew
India
awer
staying
for
seven
months
and
returned
with
his
head
shaved
and
wearing
tradiMonal
Indian
clothing.
A long special trip that helped open his eyes and expand his views
88. #3 LSD"
He
experimented
with
new
percep<ons
"Doing
LSD
was
one
of
the
two
or
three
most
important
things
I
have
done
in
my
life.”
“Bill
Gates
would
be
a
broader
guy
if
he
had
dropped
acid
once.”
If you don’t “drop acid”, try drawing or playing music by ear :-)
89. #4 Meditation"
He
meditated
a
lot
Jobs
also
was
a
serious
prac<<oner
of
Zen
Buddhism,
engaged
in
lengthy
meditaMon
retreats
at
the
oldest
Sōtō
Zen
monastery
in
the
US
and
maintained
a
lifelong
appreciaMon
for
Zen.
He took time to let his ideas calm down and stronger ones emerge
90. How to be a Steve Jobs (draft)"
. Curiosity"
. Unusual experiences"
. Opportunistic"
. Minimalist comfort"
. Do!"
I believe those are key elements to become a Steve Jobs
91. “Let a thousand Steve Jobs bloom!”!
史蒂夫运动"
I actually think there will be not one but 1,000 Steve Jobs soon.
Will we recognize them for what they are?
92. Thanks!"
DayDeed.com will bring you love!"
benjamin@plus8star.com!
or @benjaminjoffe!
Drop me a line if you have comments-
Sign up to DayDeed to help your friends!