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The Future of Connected Thinking, Portland Digital Marketing Conference 2013
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A presentation by Nicki Vance and Quinn Simpson of Citizen, Inc. http://pluscitizen.com
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The Future of Connected Thinking, Portland Digital Marketing Conference 2013
1.
Part I. The Future
of Connected Thinking. PDX Digital Marketing Conference #pdxdmc JUNE 19, 2013
2.
Hi! 2 Quinn Simpson UX Director Nicki
Vance UX Designer cars running math hates cilantro cognitive science has a twin +Citizen www.pluscitizen.com @pluscitizen
3.
Agenda 1:30 - 4:30pm Part
I. The Future of Connected Thinking Quick Break Part II. Connected Data 3
4.
Citizen, Inc. 4
5.
Game-changers 5
6.
In the last
20 years... 6
7.
Be Proactive, Not
Reactive 7 p h o t o b y x - r a y d e l t a o n e
8.
Speculation 8
9.
Connected Thinking 9 T E
C H N O L O G Y I N D U S T R Y U S E R
10.
Con!icting 10 Technology User Industry
11.
Aligned 11 Technology User Industry
12.
Future of... Exercise Economy Environment Government Technology Humanity 12
13.
History Lessons 13
14.
Social Spectrums 14 Print -
Web 1.0 Traditional Web 2.0 - Now Future
15.
15 The Future
16.
Meet Jane’s Family 16
17.
17
18.
2023 18
19.
19
20.
20
21.
21
22.
22
23.
Marketing Opportunities 23
24.
Future Trends 24
25.
Broadband Everywhere 25
26.
Broadband Everywhere 26
27.
Convergence 27 Voice Communication Moving
Image Computing Games
28.
Networked Decentralization 28
29.
Platformi"cation 29
30.
Mass Customization 30
31.
Mass Customization 31
32.
Internet of You TweetPee by
Huggies QR Code covered Pajamas by Smart PJ
33.
Interactive Rich Media 33
34.
Interactive Rich Media 34
35.
Phygital 35 BEFORE AFTER Your Digital Footprint Your
Physical Environment YOU YOU
36.
Access Not Ownership
37.
Marketing Opportunities 37
38.
What’s the next
step? 38
39.
Part II. Connected Data. PDX Digital
Marketing Conference JUNE 19, 2013 39
40.
40 Connected Thinking. TECHNOLOGY INDUSTRY USER
41.
41 Jane.
42.
Broadband Everywhere Decentralization Platformi!cation Convergence Interactive Rich
Media Mass Customization Phygital Access over Ownership Trends.
43.
BIG DATA 43
44.
BIG DATA 43 [big-dey-tuh] a collection
of data sets so large and complex that it becomes difficult to process using on-hand database management tools.
45.
44
46.
44 LOCATION DATA 100-500 Megabytes
47.
44 LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes
to 4 Terabytes
48.
44 LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes
to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes
49.
44 LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes
to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes ASTRONOMICAL DATA 140 Terabytes Per Day
50.
44 LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes
to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes PURCHASE HISTORY 100 Terabytes to 5 Petabytes Per Day ASTRONOMICAL DATA 140 Terabytes Per Day
51.
44 LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes
to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes PARTICLE PHYSICS 500 Petabytes Per Day PURCHASE HISTORY 100 Terabytes to 5 Petabytes Per Day ASTRONOMICAL DATA 140 Terabytes Per Day
52.
44 BIG DATA LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500
Megabytes to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes PARTICLE PHYSICS 500 Petabytes Per Day PURCHASE HISTORY 100 Terabytes to 5 Petabytes Per Day ASTRONOMICAL DATA 140 Terabytes Per Day
53.
45 BIG DATA LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500
Megabytes to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes PARTICLE PHYSICS 500 Petabytes Per Day PURCHASE HISTORY 100 Terabytes to 5 Petabytes Per Day ASTRONOMICAL DATA 140 Terabytes Per Day
54.
46 LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes
to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes
55.
47
56.
48
57.
LITTLE DATA 49
58.
LITTLE DATA 49 [li-tl dey-tuh] what
we know about an individual, his or her specific behaviors.
59.
50
60.
?BIG 51 DATA<DATA LITTLE
61.
52
62.
52
63.
53
64.
54 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110
65.
54 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110 101100111010110010110010101010011001010100110100110
66.
55
67.
56 BIG DATA LITTLE
DATA
68.
56 BIG DATA LITTLE
DATA Health Care
69.
56 BIG DATA LITTLE
DATA Health Care Health & Wellness
70.
57
71.
Citizen C3PO 58
72.
59
73.
60 This system will
backfire in their faces!!! “ “ Apr 2013
74.
61 Sounds like slavery. “ “ Apr
2013
75.
62 Body Nazis. “ “ Apr 2013
76.
63
77.
64 "Humans don’t just
use data to learn about themselves, but rather, use data to construct the stories that they tell themselves about themselves.” Jenny Davis - Cyborgologist “
78.
65
79.
66 LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes
to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes PARTICLE PHYSICS 500 Petabytes Per Day PURCHASE HISTORY 100 Terabytes to 5 Petabytes Per Day ASTRONOMICAL DATA 140 Terabytes Per Day
80.
66
81.
67 Identity Self-View Behavior Little Data Trends Big Data
82.
68 Identity Self-View Behavior Little Data Trends Big Data
83.
69 Identity Self-View Behavior Little Data Trends Big Data
84.
70 Identity Self-View Behavior Little Data Trends Big Data Exercise.
85.
71 Identity Self-View Behavior Little Data Trends Big Data Exercise.
86.
72 Identity Self-View Behavior Little Data Trends Big Data Exercise.
87.
Where will you
take this?
88.
Where will you
take this?
89.
Nicki Vance Quinn Simpson Citizen,
Inc. @pluscitizen 2001 NW 19th Avenue, Suite 105 Portland, Oregon 97209 pluscitizen.com Thank You. 74
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