3. Viral Network

4. Double Viral Loop

5. No Advertising Needed * No Advertising needed * Exponential growth * Growth trends can be charted * Exploit network effect * Point of non-displacement * Ultimate Saturation

7. Evangelize -> 80/20 Rule -> make them feel good / train them

8. Target keyhubs -> Educational institutes/Conferences/Marketing companies

9. Build credibility by getting Super-premier customers onboard -> Dells/IBM of the world