1. Top 10 social questions by our clients
Where do we start? Which social media should we
01 06
concentrate our efforts on?
How can social media help to How do we convert social efforts
02 07
build and leverage our brand? into tangible results?
How can we target social media How do I measure the
03 08
tools to our audience? effectiveness of social media?
Which concepts/campaigns have How do we manage time that
04 09
the biggest social effect goes into a social approach?
How do we integrate social How to combine behaving
05 10
media into our traditional mix? properly and actively market

2. We love to advise on...
01/ Creating more brandleverage with a social smart strategy
Strategy
02/ Implement effective social solutions
Social
03/ Thinking and acting in programs instead just campaigns
Program
04/ Adjusting your brand mediamix to be social effective
Media
05/ Monitoring the conversations that matter to your brand
Monitor

3. Creating more brandleverage
01/ In this new era where people use social media as a daily tool,
Strategy your brand has to adapt, refine and define an effective
strategy to achieve your goals. We help your brand connect,
interact, and build a relationship with your (potential)
02/
customers.
Social
03/ Thinking and acting in programs instead of campaigns
Program
04/ Adjusting your brand mediamix to be more social effective
Media
05/ Monitoring the conversations that matter to your brand
Monitor

4. Effective value of a social apprach
01/ Creating more brandleverage with a social smart strategy
Strategy
02/ There are different ways to implement social solutions for
Social your business. Within the scope of available and custom-
made social technologies we advise on how to use them to
achieve your business goals.
03/
Program
04/ Adjusting your brand mediamix to be more social effective
Media
05/ Monitoring the conversations that matter to your brand
Monitor

5. Programs instead of campaigns
01/ Creating more brandleverage with a social smart strategy
Strategy
02/ Implement effective social solutions
Social
03/ We believe your brand will benefit from a more program-
Program orientated approach. We advise on how to integrate and
combine current marketing activities and campaigns into a
04/ more effective longterm social marketing program.
Media
05/ Monitoring the conversations that matter to your brand
Monitor

6. A social effective brandmix
01/ Creating more brandleverage with a social smart strategy
Strategy
02/ Implement effective social solutions
Social
03/
Program We keep up to date with the latest social and new media and
help you embed them into your total mediamix - looking at
bought, earned, owned media.
04/
Media
05/ Monitoring the conversations that matter to your brand
Monitor

7. Conversations that matter
01/ Creating more brandleverage with a social smart strategy
Strategy
02/ Implement effective social solutions
Social
03/
Program
With our experience on monitoring brand conversations, we
know which monitoring tools work best to gather relevant
04/ data. We turn social information and brandinsights into a
Media smart social strategy.
05/ Monitoring the conversations that matter to your brand
Monitor

8. We Create & Develop
Our competence and skills in social media
CAMPAIGNS enables us to create and develop cutting
edge social media campaigns.
Your brand will benefit from the programs we
PROGRAMS develop for your brand fans, customers and
prospects and create longterm engagement.
Due to our enthusiasm in social media we
CONCEPTS develop and launch our own social media
concepts.

9. Monitor, listen, learn and act
01/ Brand Starting point for a social strategy
Scan
02/ Brand Keep track & listen what matters and is happening
Monitoring
03/ Social We help you respond the right way
Respond
04/ Smart social seeding
Seeding
05/ Social Embed the human factor into your search strategy
Search

10. Starting point for a social approach
01/ Brand The Brand Scan provides a first measurement for a zero-marking and
will answer the following questions:
Scan
‣ Where do you stand now?
02/ Brand ‣ What is the sentiment around your brand?
‣ What is the position of your brand versus its competitors?
Monitoring ‣ What are the subjects people talk about in relation to your brand?
‣ Where do people talk about your brand, what are the important social
hotspots?
03/ Social ‣ Who are the key influencers?
Respond ‣ What is the amount of buzz at this time?
The Brand Scan is your basis and starting point for a long-term social
04/ marketing strategy. The outcome provides guidance and
Seeding after the start of campaigns or program, measure the impact of the
various actions taken. It will also give insight into how many resources
are needed to monitor and respond.
05/ Social
Search

11. Keep track of what matters
01/ Brand Brand & Buzz Monitoring: continuous monitoring of what is being said
Scan online. Together with our partners we’ll keep track of what is happening
around your brand.
02/ Brand We combine proprietary conversational analytics with industry-leading
audience targeting data to maximize performance - and provide
Monitoring
contextual insight to define your strategy and boost results.
We can offer a Social Monitor Dashboard that will help you keep on top
03/ Social of things.
Respond
04/
Seeding
05/ Social
Search

12. Respond the right way
01/ Brand
Scan Brandmonitoring insights are used to respond and interact with
your audience. If needed we are able to provide resources to
respond to what is happening online.
02/ Brand
Monitoring We are able to answer on behalf of your brand, or react to what
is being said online. Together we determine tone of voice.
03/ Social
Respond
04/
Seeding
05/ Social
Search