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Exploring Business Models and the Role of Information Technology on Value Creation,[object Object],Paul M. Di Gangi, Ph.D.,[object Object],Assistant Professor of Global Management & Strategy,[object Object],Western Carolina University,[object Object],http://www.flickr.com/photos/29487767@N02/3679164214/sizes/l/,[object Object]
Exploring Business Models & Value Creation
The Business Model,[object Object],An organization’s line in the sand,[object Object],The conceptual foundation that determines how an organization creates and captures value.,[object Object],Develops the boundaries of an organization by: ,[object Object],[object Object]
Defining its approach to managing value creation3/28/2011,[object Object],http://www.flickr.com/photos/mglarsen/3963274094/sizes/o/,[object Object]
Happens,[object Object],http://www.flickr.com/photos/spursfan_ace/2328879637/,[object Object]
Exploring Business Models & Value Creation
Exploring Business Models & Value Creation
Exploring Business Models & Value Creation
Growth of Social Media,[object Object],http://www.flickr.com/photos/mburpee/4624692163/sizes/o/in/photostream/,[object Object]
Exploring Business Models & Value Creation
No longer bound by physical boundaries,[object Object],(Wellman et al., 2003),[object Object],http://www.flickr.com/photos/dirkhartung/528067352/sizes/z/in/photostream/,[object Object]
Business Models Evolve,[object Object],http://www.flickr.com/photos/horlik/4350942510/sizes/o,[object Object]
1870s,[object Object],Swift & Company (Teece, 2010),[object Object],http://www.flickr.com/photos/37177488@N06/5029253582/sizes/o/,[object Object]
http://www.flickr.com/photos/puroticorico/441296576/,[object Object]
http://www.flickr.com/photos/veggiefrog/3435380297/sizes/o/,[object Object]
Exploring Business Models & Value Creation
Exploring Business Models & Value Creation
Exploring Business Models & Value Creation
Overarching Finding,[object Object],Complex network of social relationships and dialogue among users and organizations effectively manage the environment.,[object Object],3PI,[object Object],OA,[object Object],Organizational Agent,[object Object],3PI,[object Object],3rd Party Interests,[object Object],Org,[object Object],CM,[object Object],Community Member,[object Object],CM,[object Object],CM,[object Object],OA,[object Object],OA,[object Object],(Teigland et al., 2011),[object Object],http://www.flickr.com/photos/mikaelmiettinen/3220451269/sizes/o/in/photostream/,[object Object]
Social Processes,[object Object],Social processes for the effective development of an idea were required to transfer end user ideas into adoptable ideas for Dell. Users within adopted ideas collaborated to resolve differences in opinion, create consensus, and provide additional information to Dell.,[object Object],http://www.flickr.com/photos/intersectionconsulting/3598356119/,[object Object]
Requires both,[object Object],Technical,[object Object],&,[object Object],Social,[object Object],Solutions,[object Object],http://www.flickr.com/photos/briananthonyadams/5224533405/sizes/l/in/photostream/,[object Object]
Provide them with a Toolkit,[object Object],Leverage technology to support user and organization communication and engagement.  Technology can be used to automate, complement, and guide activities and actions that occur within the community. ,[object Object],http://www.flickr.com/photos/jannem/3312115991,[object Object]
Engage Lead Users,[object Object],Lead users can represent a subset of the larger community that act as guides and trendsetters that the organization can follow and leverage.,[object Object],http://www.flickr.com/photos/shrinivasap/2396530698/,[object Object]
Respond to your Users,[object Object],Ask Questions,[object Object],and Listen!,[object Object],Active participation and dedicated attention to community needs and interests strengthens relational ties and reduces ambiguity.,[object Object],http://www.flickr.com/photos/cizake/4164756091/,[object Object]
Let their voices ,[object Object],be heard!,[object Object],Recognize, but not necessarily commit, to the opinion of the community.  But clearly address these opinions when a decision is made.,[object Object],http://www.flickr.com/photos/hebe/2512086374/,[object Object]
Gamble on Transparency,[object Object],Greater expectation of information disclosure and trust between the organization and community.,[object Object],http://www.flickr.com/photos/dicemanic/19743895/,[object Object]
Mistakes Happen,[object Object],Learn from them!  Don’t get back up on the wall and do the same thing over again.,[object Object],http://www.flickr.com/photos/paulyp13/2600200854/sizes/l/in/photostream/,[object Object]

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