The following presentation slides were used in a guest lecture for a MBA course at the University of Alabama-Birmingham. The topic was on the growth of social media and its influence on organizational business models. Additionally, the presentation highlights the many by-products caused by social media (e.g., Flickr mapping cities with GPS coordinates, the convergence of digital identities, and crowdsourcing idea platforms, among others).

1. Social Media
& Experienced-based Business Models
Paul M. Di Gangi, Ph.D.
---------------------------------------
#InfoSysProfessor #LoyolaMaryland

2. I am a product of my...
n
e
t
w
o
r
k

3. My experiences have
taught me to…

4. Always
Start
w/
Questions

5. Question
What is social media really?
http://www.flickr.com/photos/paulyp13/2600200854/sizes/l/in/photostream/

6. To truly understand it...
You need to go back to the beginning...
to the group that was trying to share...
what interested them!

7. They started with this.

8. And look what they did?
Connecting the dots broadened
our experiences.

9. And as these dots
became connected
People started to
want to speak up!

10. Circa 2006

11. Culture
Power Distance
Individualism
Masculinity
Uncertainty Avoidance
Long-Term Orientation

12. Participatory Culture

13. No longer bound by physical boundaries
Wellman’s Networked Individualism
http://www.flickr.com/photos/dirkhartung/528067352/sizes/z/in/photostream/

14. We can choose our own paths…
Social Affordances
2/10/2012

15. “Social” Participatory Culture

17. Technology that enhances
experiences and adds depth to the
relationships formed among
individuals and/or organizations…
which is driven by users…
contributing content.

18. Social Media Value
Proprietary
Content
& Ubiquitous
Infrastructure

19. Cool
So what?

20. By-products
Social
of Participatory
Culture

21. <1>

22. The Business Model is
Disrupted
The conceptual foundation
that determines how an
organization creates and
captures value.
Develops the boundaries of
an organization
Johnson, Christensen, and Kagermann (2008)

23. It must evolve in order to
survive...
2/10/2012

24. Closed Model
Organizations internalize resources for value
creation; restrict access to knowledge, and
protect intellectual property.

25. Open Model
Organizations leverage both internal and
external resources for value creation;
strategically interact with its environment

26. Co-created Model
Focus is on the crafting of a unique, positive
user experience in order to generate mutual
benefits for both organizations and users.

27. <2>

28. Something is always
left behind...

32. Convergence of our Identities
I
Who Am ? | How Am I Seen?

33. Digital World
Real World
 Sorry Jamey 
They Merge!

34. I’m Hooked
How can I
leverage #SM?

35. IT depends

36. #SM is designed to be flexible...

37. But here is what I’ve
learned so far...

40. Don’t Make the Simple Mistake
More is NOT always better!

41. Don’t Forget to See What’s Next!

42. Thanks for Listening
Connect
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