1. Richard Baxter
Founder, SEOgadget
Laura Lippay
US CEO, SEOgadget

2. 60 Tips in 60 Minutes

3. #1 Optimize
everything.

4. http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf

6. ID Target
Partners
Market
Associations
Outreach Our Tools
Infographics
Hire an authority
Email writer with
audience
Things SEOgadget.com Our Guides
Social
Commenter #RCS
Video Tips
About Us
Careers Page
G+
Cheat Sheets Blog
Webinars Custom 404

8. #2 Add value in a
unique and
remarkable way.

10. #3 Spread your reach
with an influential,
regular contributor

12. #4 Explainer videos -
tell your story.

14. #5 Develop your
partnerships

16. #6 Create the definitive
guide

18. #7 If you have data
allow access via API

21. #8 Use
Followerwonk

23. #9 Get good at
locating your target
influencers

27. #10 Clean, targeted
outreach data

28. 100
120
0
20
40
60
80
www.bbc.co.uk
www.youtube.com
www.nypost.com
www.bbfc.co.uk
blogs.suntimes.com
rogerebert.suntimes.com
paper.li
www.huffingtonpost.co.uk
mamacolive.com
instagram.com
www.salon.com
www.lamag.com
www.latimes.com
www.facebook.com
smartasscripple.blogspot.com
uk.movies.yahoo.com
www.buzzfeed.com
brucecameronelliott.blogspot.com
bradford-city-of-film.co.uk
www.thegizzlereview.com
sunsetgun.tumblr.com
www.indiewire.com
thenarrativejunkie.wordpress.com
www.radiolab.org
tinyurl.com
www.weheart.co.uk
kylesmithonline.com
www.improbable.com
vimeo.com
www.kickstarter.com
willcolahan1.wordpress.com
www.newstatesman.com
www.aceshowbiz.com
www.stltoday.com
www.alternatetakes.co.uk
www.utne.com
www.amazon.com
blogs.telegraph.co.uk
livewire.talkingpointsmemo.com
www.imdb.com
m.nypost.com
www.independent.co.uk
www.booking.com
www.jedbundy.com
m.tmi.me
open.salon.com
www-nc.nytimes.com
www.motherjones.com
www.davidbordwell.net
capitalcelluloid.blogspot.co.uk
www.dustandgrooves.com
skymovies.sky.com
www.dvice.com
www.texasmonthly.com
m.youtube.com
www.ticketweb.co.uk
www.firebox.com
www.vanityfair.com
www.gearfuse.com
www.wired.com
www.greenbelt.org.uk
www.guardian.co.uk
blogs.indiewire.com
www.collegehumor.com
Total

29. #11 Find recent
mentions and
contact the author

31. 300
250
200
150
100
Total
50
0

32. #12 *Never fail*
content outreach

33. Our outreach process
Concept Stakeholder
Idea Creation Outreach Recruitment Creation Signoff Placement
Sign Off

34. #13 Find mentions
of your brand that
don’t link

36. #14 Don’t guess
email addresses

37. http://www.mailtester.com/testmail.php

38. #15 Get social
profiles with
Fullcontact’s API

40. http://www.huffingtonpost.com/2013/03/01/how-to-be-a-travel-writer-infographic_n_2790781.html

41. #14 Never lose data
from an online
form, ever

42. https://addons.mozilla.org/en-US/firefox/addon/lazarus-form-recovery/

43. #15 Compiling data
earns links

44. http://www.fastcoexist.com/1680739/an-infographic-breakdown-of-the-worlds-greenest-cities

45. #16 Do your
background
research on your
link target

47. #17 Experiment with
alternative content
types

49. #18 Add your
keyword to
instagram / pinterest
images

50. Credit: http://thenextcorner.net/instagram-seo-boost/

52. #19 Hiring is
everything

53. http://www.thesamba.com/vw/archives/dic/pix/rustbucket.jpg

54. #20 Hire a
developer for your
SEO/SMO team

56. #21 Learn how to
make your data link
worthy.

57. http://justinbriggs.org/technical-hacks-for-content-marketing

58. #22 Outsource your
design work

60. #23 Use “how to
buy” video on your
category pages

62. #24 Use Google+
for outreach

63. site:plus.google.com/ "contributor to" OR "blogger" recipes -inurl:posts -inurl:communities -inurl:about

65. #25 Get email & site
contacts with this

67. Chrome “scrape similar” + tools.seogadget.co.uk

68. #26 Build a simple
QA system on your
site

70. #27 Identify your
affiliates top
keywords with
Searchmetrics Data

73. 70000 1
60000
6
50000
40000 11
Search
30000
16
ShopStyle
20000 Ranking
21
10000
0

74. #28 Use Ghostery to
ID tools your
competition are
using

76. #29 Get
creative, with tools

77. http://www.technomancy.org/google-suggest-venn/

81. #30 Usersnap is
amazing for user
feedback

83. # 31Find popular
Facebook pages by
category

84. http://www.zoomsphere.com/charts/facebook/us/pages/fans/today/all/1/

85. #32 Use social proof

87. #33 Get a Zirtual
Assistant

89. #34 Use Tineye to
find amazing blog
photos

91. #35 Use
LucidCharts

93. #36 Ask one
question

95. #37 Use this
attribution tool

96. http://wail.es/ga-attribution/

97. #38 Use free
sentiment tools

99. #39 Think with
Google & Scholar

100. http://www.thinkwithgoogle.com/insights/library/most-recent/?cat=travel

101. http://scholar.google.com/

102. #40 No time?
Audible.

103. http://www.audible.com/

104. #41 All Marketers
are Liars

105. Make sure your value
proposition comes across in
everything you do.
Think for a second how your
value proposition
changes/disrupts?
Is that apparent in Your
website?
Your sales pitch? Your
deliverables?
Your advertising?

106. #42 Monitor search
result flux

108. #43 Create
personas &
schemas.

110. #44 Be different

113. #45 Use Monroe's
Motivated Sequence

114. Attention Need Satisfaction Visualization Action

115. #46 Cobble together
apps

117. Via: @sharkseo

118. #47 Use Google
Correlate

120. #48 Get awesome
at Excel

121. +

123. #49 Everyone in
your company is an
SEO

125. #50 Laura loves
Usertesting

127. #51 Use reverse
image search

128. A DAY AT THE OFFICE

130. #52 Track new
followers and more
with Commun.it

132. #53 Don’t drop the
technical ball

135. 120000
Count of
100000 Request URL
Count of Ajax
80000
Count of Image
60000
Count of iFrame
40000
Count of
20000 Widgetame
0 Total

136. # 54 Build the
ultimate meta
header

137. <!-- Twitter Card -->
<!-- OG Protocol -->
<!-- Schema.org/Article -->

138. #55 Understand
your serps for best
rich snippets
strategy

140. #56 Stay up to date

142. #57 Create an
advanced segment
for QA keywords

143. b(add(ing)?|do(es)?|w
h(o|at|ere|en|y)|how|ca
n|?|a(m|re)|is|w(as|ere|
ill)|be(en|ing|st)?|versus
|vs(.)?)b
http://www.seomoz.org/blog/using-google-analytics-to-power-an-effective-qa-strategy

144. #58 Group
keywords in GA by
audience

146. #59 Monitor your
new and lost links

147. https://ahrefs.com/site-explorer/

148. #60 Take your
(amazing) team
snowboarding

149. No idea.

150. makes no warranties, express, implied or statutory, as to the information in this presentation.