1. ETT 2011 BERLIN
Presentation of the French market
www.aldea.fr Mai 2011 1

2. Agenda
1.Key numbers
2.The “cultural exception”
3.Who’s are the players
4.What’s happening
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3. Key numbers (1)
450 million tickets
20-25 million distribution
> 65 Million
tickets
Inhabitants
30-40% hard-tickets
10-15 % tickets sold online
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4. Key numbers (2)
Cinemas :
1300 cinema theaters
210 M tickets in 2009
Ski :
197 stations
58,5 million days skiers in
Museums: 2008 / 2009
over 1200
40 M tickets in 2008 Stadium :
67 sport s stadiums with
capacity > 10000
14 million tickets for
football and rugby in 2008 /
Opera, theaters, 2009
Concert Halls:
Over 1000
Leisure parks:
> 200 parks
Festival :
3800 festivals
www.aldea.fr Conseil en Organisation et Systèmes d'Information | 26/05/2011 | 4

5. The cultural exception
Public involvement in culture
Financial support
Central budget : 2.82 billion €
Territorial budget : 4.5 billion €
High control
Ticketing Law from 1993
Democratic values
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6. The cultural exception – Public financed culture
Favoring long term investment
High level of quality of the ticketing
solutions
High degree of specialization
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7. The cultural exception – The state control
Heavy regulation
Market dominated by “pure French
players”
The Omniticket and Secutix cases
Small number of companies on the
market
Restrain of innovation
The p@h case
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8. The cultural exception – Enforcing democratic values
"Culture for all”
The shop-comities
Low ticket prices
Public interest versus private interest
Low number of distribution tickets
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9. Who are the players
1. The general organization of
the ticketing market
2. Focus on the software side
3. Focus on the primarily
distribution side
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10. Who are the players – the general market organization
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11. Who are the players - The software side
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12. Who are the players - The distribution side
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13. What’s happening
1. Vertical integration
2. Technical innovation
3. Secondary market
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14. What’s happening – The vertical integration
Fnac takes a participation into the software
company Kyro Concept
Live Nation Takes over Fnac challenger Ticketnet
Digitick acquires the software company Satori
and Vivendi takes over 92% shares from Digitick
www.aldea.fr 14 Aldea - Conseil en Organisation et Systèmes d'Information

15. What’s happening – Technical innovation
P@H - Mobile Ticketing - RFID
CRM - Crossseling – Upselling – Yield
management
Social networks
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16. What’s happening – Secondary Market
Rule:
• Tickets resale for a higher price than the facial value of a ticket
is illegal
(Loi Loppsi: a law plans the prohibition of the tickets resale between consumers and define it as
a criminal offence (unless the sale is made on an non-profit basis)
Practice :
• Social network, auctions and classified adds
• Specialized network and foreign portals
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17. Conclusion
The Point of view of the consultant
The point of view of the ticketing professional
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