need for international business. IMBA,Utkal University,BBSR.

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INTERNATIONAL BUSINESS:
Is It Indispensable?

2. 4th YEAR IMBA
DEPT OF BUSINESS ADMN.,
UTKAL UNIVERSITY,
BBSR,
ODISHA, INDIA.

3. Sl.
No.
Name
1 Bhavna Chand
2 Disha Ray
3 Lizarani Samal
4 Pitabas Nayak
5 Ruchismita Swain
6 Smarak Ray
7 Susmita Sahoo
8 Ritu Nanda

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If you are not thinking
international,
you are not thinking
business management

5. 1. Introduction
2. Definition
3. Globalisation of IB
4. IB: is it indispensable?
5. Need of IB
6. IB: In Everyday Life
7. Importance of IB
8. 6 reasons to go International
9. Uses of IB
10. Some indispensable factors to accelerate IB growth
11. Motives behind IB expansion
12. Effects of IB
13. Advantages of IB
14. Conclusion

6. BUSINESS
• Any activity
that seeks
profit by
providing
goods or
services to
others
INTERNATIONAL
BUSINESS
• Any activity
involving
business
operations
across
national
borders

7. International Business consists of transactions
that are devised and carried out across
national borders to satisfy the objectives of
individuals, companies, and organizations.

8. 1. Technology is expanding, especially in transportation and
communication.
2. Government is removing international business restrictions.
3. Customers want to know about foreign goods and services.
4. Competition has become more global.
5. Political relationships have improved among some major
economic powers.
6. Countries cooperate more on transnational issues.
7. Cross-national cooperation and agreements.

9. Almost every large organization you work
for, has international operations and is affected
by the global economy. So, we need to
understand this vital area.

10. • Failure of organizations in global market results
in economic downfall and a deteriorating
standard of living in an economy.
• More and more firms around the world are
going to global platform, including:
–Manufacturing firms
–Service companies (i.e. banks, insurance,
consulting firms)
–Art, film, and music companies

11. CATEGORY PRODUCT ORIGIN
Tooth-paste United States
Food product Switzerland

12. CATEGORY PRODUCT ORIGIN
Beauty
Products
US, UK
Mobile
Phones
South Korea

13. CATEGORY PRODUCT ORIGIN
TV South Korea
Laptop US

14. CATEGORY PRODUCT ORIGIN
Motor cycle Japan
Shoes Hungary

15. 1. Acquires more sales
2. Opens new opportunities
3. Gives new technologies
4. Utilizes the resources
5. Provides quality products
6. Helps in earning foreign exchange
7. Acquires investment in infrastructure

16. 1. Increase Sales
2. Improve Profit
3. Increase Innovation
4. Education
5. Competitive Strife
6. Government Incentives

17.  Education
 Politics
 Social
 Environmental
 Business

18. Define your goals and sector in which you want to
excel internationally
Do not worry you are not alone; try to secure
relevant guidance
Formulate a well thought and delved market entry
strategy
Concentrate on the effective marketing and optimum
utilization

19. • Marketing
opportunities
due to life
cycles
• Uniqueness of
product &
service
Market-seeking
motives
Economic
motives
• Profitability
• Achieving
economies
of scale
• Spreading
R&D costs
• Growth
• Risk spread
Strategic
motives

20. International business:
–Causes the flow of ideas, services, and capital
across the world.
–Offers consumers new choices.
–Permits the acquisition of a wider variety of
products.
–Facilitates the mobility of labor, capital, and
technology.
–Provides challenging employment opportunities.
–Reallocates resources, makes preferential
choices, and shifts activities to a global level.

21. Job Creation
Attracting Investment
New Technology and Material
Diverse Products and Services
Product Flexibility
Less Competition
Protection From National Trends and Events
Learning New Methods

22. With the dawn of globalisation, International
Business is becoming increasingly popular.
Multinational Organisations are among the most
profitable in the world. Globalisation is the main
reason why International Business is running
successfully today. Without it we can’t even think of
competing with other nations. Hence, it is
indispensable.

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