Four Pillars of Social Media

1. Social Media: The Four Pillars Michael C. DeAloia LNE Group ( www.lnegroup.com ) Pod Camp Cleveland 2010 @TechCzar

2. What is Social Media? Should I give a hoot? Trends in Social Media. What are the “freaking” rules of Social Media? @Techczar Seven Zen conditions of Social Media. The Four Pillars.

3. So what is Social Media? @Techczar

6. “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini (www.techczar.blog.com) @Techczar

7. @Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Technologies 2009

8. “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 @Techczar

9. Should I give a hoot? @Techczar

10. “ Social Media has overtaken adult entertainment and email as the #1 activity on the web.” - socialnomics, Social Media Blog @Techczar

12. “ It’s a people driven economy stupid.” -Eric Qualman, 2009 @Techczar

13. “ So…What are the trends?” @Techczar

14. Years it took a medium to reach 50 million users… @Techczar

15. 38 Years @Techczar

16. 13 Years @Techczar

17. 4 Years @Techczar

18. 3 Years @Techczar

19. “ 100 Million users in less than 9 months.” @Techczar

20. I-phone Applications hit 1 billion downloads in 9 months

21. 80% of Twitter usage is on mobile devices

22. Every minute- 13 hours of video is uploaded to YouTube .

23. It would take a person more than 412 years to view every video on YouTube .

24. 1,200,000,000 The number of YouTube videos viewed per day.

25. 13,000,000 The number of articles available on Wikipedia.

26. 4,000,000,000 The number of photos archived on Flicker.com as of June 2009.

27. 1382% The monthly growth rate of twitter users from January to February 2009.

28. 27,300,000 The average # of “tweets” per day on Twitter.

30. “ If Facebook were a Country, it would be the 4 th most populated in the world, ahead of Japan.” -Mark Zuckerberg

31. China’s Q-Zone is Larger! (300 Million Users)

32. Can I get a witness… Or will somebody please tell me the rules…

33. “ 93% of Social Media users believe a company should have a presence in Social Media.” -Cone, Business in Social Media Study, September 2008

34. “ Social Media is all about the Dialogue.”

36. Listen! Tweetdeck Google Alerts SocialMention.com RSS

37. Engage! Namechk Blog LinkedIn Twitter Facebook

39. Measure! Audience Engagement Loyalty Influence

40. “ Houston…We have a problem.”

41. Case Studies

42. Bliss!

43. Case Studies

44. “ Social Media is not just another F***ing Marketing Channel”

45. Social Media is ZEN!

46. Collaboration Custom Service Thought Leadership Networking Customer Acquisition Loyalty Building Public Relations

47. Build a collaborative team and define your Company’s Social Media Strategy (By the way…Hope is not a strategy!)

48. No Campaigns! Think Conversations!

49. The Four Pillars of Social Media

59. tinespired

64. #gov25 @Techczar

80. Social Media Checklist 1. Social Media Surveys/Interviews 2. Social Media Strategy -Define Team -Focus on Select S.M. Tools 3. Social Media Corporate Policy -What not to say -Disclaimers -Set Rules of Usage 4. Editorial Calendar 5. Email System 6. Analytics

82. Michael C. DeAloia “ Tech Czar” Email: [email_address] Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com/lnegroup www.facebook.com/techczar Blogs: www.techczar.blog.com www.coolhistoryofcleveland.blog.com Twitter: www.twitter.com/techczar SOCIAL MEDIA STRATEGY TEAM Kristina Kratzer Email: [email_address] 216-781-9000 ext 112 (O)