Presentation at The Linen Life gallery on June 28, 2006 about why podcasting is a revolutionary marketing and communications tool.

1. The Podcast Revolution
Increase Your Credibility and
Sales Success
June 28, 2006
Linen Life Park Avenue
Sallie Goetsch
The Author-izer
www.author-izer.com

2. Bipod
Animal that moves about on two feet
with wires trailing from its ears.
Ken Braly, SpeakerNet News

3. What’s Driving the
Audio Revolution?
• Low Cost of Entry
• Broadband Access
• Brain Connection
• Portable Devices

4. You Don’t Need an iPod

5. But It’s Easy to Get One

6. Podcasting is Not…
Streaming Audio

7. Podcasting is Not…
Downloadable Audio

9. Podcasting Is…
• A serialized, regularly updated,
subscription-based audio or video
message delivered to a computer or audio
file player. (Karen J. Bannan)
• The method of distributing multimedia
files, such as audio programs or music
videos, over the Internet using either the
RSS or Atom syndication formats, for
playback on mobile devices and personal
computers. (Wikipedia)

10. Another Definition

11. Locating

12. Subscribing

14. Commenting

15. Shout-Outs and Frappr

16. Getting Talked About

17. Getting Interviewed

18. Logos and Intros

19. Contributing

20. Sponsoring

21. Resources
http://authorizer.fileslinger.com/Presentations/TLL