http://www.pointit.com - This presentation covers SMS & text/mobile marketing. You'll learn how to attract new customers, how to keep them, differences between smartphones and non-smartphones, and much more.
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SMS Text & Mobile Marketing Made Easy
1. SMS Text - Mobile Marketing Made Easy
Jon Lisbin - Point It Founder and Webinar Moderator
Scott Whitmarsh - Director SMS Support
September 21st 2011
2. Webinar Information
Presentation Agenda
•Being Recorded & Will be Uploaded to Website
This is an Interactive Webinar so it is Okay to Ask
•
Questions During the Presentation
3. About Point It
Presentation Agenda
• Launched in April 2002
• Seattle’s largest independent
search marketing firm
• SEM – Mobile - Social
• $30 MM in managed media/yr
• 40+ yrs of SEM experience
• Servicing clients across all
verticals and revenue models
10. What is SMS?
● Origin of the Short Message System
● The Mistake Becomes a Winner!
● Delivery and Message Open Rates
11. SMS Usage Continues to Increase
70% of mobile users sent texts
● 40% used browser or downloaded an app
● 30% accessed a social networking site
● Stats are from comScore as of July 2011
12. QR Code Usage
14.5 Million people
scanned QR Codes
in the US in June
2011
● 80% Increase in
QR Code scans for
the 2nd qtr vs 1st qtr
● We are seeing
them in all media
13. How Did You Use a QR Code?
● Coupons Deals & Discounts
● Enter Sweepstakes
● Product Info
27. Thank You
Scott Whitmarsh - scottw@pointit.com
Jon Lisbin – Jonl@pointit.com
support@pointit.com
Point It Search Marketing Agency
www.pointit.com
Please sign up for a free demo account
under the Mobile/SMS Text Marketing tab