http://www.pointit.com - This presentation covers the basics of social media marketing and how businesses can use it to gain a competitive advantage. You'll learn what social media is, and how to leverage it for B2B and B2C. Specific social channels covered include Twitter, LinkedIn, and Facebook.

1. Social Media for Biz and Buzz

2. About Point It
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About Point It!
• Started in April 2002
• Seattle’s largest independent
search marketing firm
• 12 team members, 40+ yrs of
SEM experience
• Servicing clients across all
verticals and annual revenues
• Managed over $30 million in
PPC in 2008

3. What is Social media?
What is social
Media?
“By creating
compelling
content, you
can become
a celebrity.”
– Paul Gillin,
author of
“Secrets of
Social Media
Marketing”

4. How can you leverage it?
How can I leverage social networks?

5. Twitter
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6. Twitter Examples
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7. Twitter Examples
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8. What About B2B?
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9. PresentationTips
Twitter Agenda
• Focus on tweet quality, not tweet quantity.
• There’s no easy way to gain followers.
• Focus on the networking.
• Share. Events? Knowledge?
Tweet it!
• Respond. Genuinely.

10. What is LinkedIn
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11. How businesses get LinkedIn
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12. LinkedIn Questions and Answers
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13. Become a LinkedIn Expert
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14. How individuals get LinkedIn
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15. LinkedIn Applications
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16. LinkedIn Tips
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• Customize your public profile URL
• Take advantage of the three URLs available
in your profile
• Give and you shall receive: referrals, advice,
recommendations, answers
• Integrate it with Twitter and Facebook

17. What is FaceBook
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18. How businesses Facebook
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19. Facebook Applications
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20. Facebook Tips
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• Complete your profile
• Share content: links, pictures, video
• Use Applications – and make your own if
you can
• Allow comments and respond to them

21. Useful Tools andAgenda
Presentation Resources
o To claim your name, use http://namechk.com/
o To know what is said about anything in real-time, use
http://www.backtype.com
o To learn which tags to add to your Tweets, use
http://hashtags.org/
o To schedule your tweets, use http://www.socialoomph.com/
o To track URLs for social, use http://bit.ly
o To find followers and get yourself some additional Twitter
coverage, list your business with http://wefollow.com

22. Follow Point It
Presentation Agenda
On Twitter @
pointitinc
On Facebook @
Point-It-Search-Marketing-Agency
On LinkedIn @
http://www.linkedin.com/companies/point-it

23. Q&A
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Maria Nikishyna, Point It
marian@pointit.com
Cory Banks, Point It
coryb@pointit.com