3. Goals of this webinar
1 | Framework for the mobile media business
2 | Mobile adoption updates
3 | Native, Web, Hybrid
4 | Content consumption in social networks
5 | Content is perishable
6 | Future-proof checklist
12. Case study: The Guardian Facebook app
Key Stats:
- 8m downloads
- 4 months old
- 4m monthly active users
- Half of readers under 25
- International Readership
14. Future-proof checklist
Work with platforms that abstract unnecessarily complicated
components of your digital media business.
Build your API and RSS as strengths to simplify media
distribution.
Remember “screens” means more than phone and tablet.
Recognize the types and value of different sizes and contexts of
content.
Do your homework. Not every great technology is a great
business.