Navigating today's interactive world for commercial real estate marketing and productivity as presented to the GA Chapter of CCIM

1. Navigating today’s interactive world for
commercial real estate marketing and productivity
Presented by
Jeff Pollock, CCIM
October 27, 2011

2. Agenda
• Social Media and Social Media Marketing
• Who uses Social Media?
• Benefits of Social Media Marketing for CRE
• Action Planning and Guidelines for Success
• Web and Mobile Applications
• Questions and Discussion

3. What is Social Media?
Social Media is the collection of web-based
and mobile technologies and content that are
highly accessible for the purposes of listening,
learning and sharing.

4. What is Social Media Marketing?
Social Media Marketing is a
form of internet marketing
and communication that
seeks to achieve branding
and marketing goals
through the participation in
social media.

5. Social Media Marketing Program
Source: monetizemymarketing.com

6. Who Uses Social Media?
The popularity of social media is undeniable….
YouTube
socialnomics.net

7. Benefits of Social Media for CRE
1. Promote your company and yourself
2. Learn, share and establish credibility
3. Build relationships

8. 1. Promote Your Company/Self
• Promote milestones, closed deals, new assignments
• Increase rankings and visibility on search engines
• Drive traffic to your website
• Drive traffic to your listings and services
• Build brand awareness of you or your firm for
individuals you would not meet otherwise
• Keep in contact with local and national media
• Promote or identify employment opportunities

9. 1. Promote Your Company/Self

10. 2. Learn, Share and Establish Credibility
• Demonstrate subject matter expertise by posting
original content
• Educate yourself on news and industry trends
• Build credibility by sharing what you have learned
• Research and prepare for prospect interaction
• Save money on subscriptions (follow more outlets)
• Maximize the value of your trade organizations
• Identify opportunities
• Follow your competition

11. 2. Learn, Share and Establish Credibility

12. 3. Build Relationships
• Show personal interest in clients – keep up
with what they are doing
– See their accomplishments and react accordingly
• Establish a presence within your clients’
networks and stay top-of-mind so they can
make connections for you
• Keep your network engaged “automatically”

13. 3. Build Relationships

14. 3. Build Relationships

15. Action Planning
Source: smallbusinessmavericks.com

16. Action Planning
• What do you want to accomplish with social media?
• Determine your audience
– WHO are you trying to reach?
• Define your goals
– WHAT do you want your audience to know or do?
• Customize your social media plan accordingly
– Assess your resources
– Be selective
– Establish metrics
– Be patient

17. Guidelines for Success
• Use social medial to complement (NOT REPLACE)
traditional networking and relationship building
• Start slow and be consistent – it takes time to build
momentum
• You will get out of it what you put into it

18. APPS AND THE CLOUD

19. APPS
Application software is computer software designed to
help the user to perform singular or multiple related
specific tasks. There are apps for everything you can
imagine….
YouTube

20. Cloud Computing
Having secure access to all your applications and data
from any network device
Source: Benajmin P. Griner, Philip J. Butler

21. Examples
• Productivity in the Cloud
– Google Apps: email, calendar, document sharing
and much more (google apps marketplace)
– Dropbox – file sharing and access
– Batchbook – online customer relationship
management (CRM)
• Apps for things you already use
– Costar, Loopnet, calculators
– Personal productivity
– Dining, travel and fun!

22. GOOGLE APPS

23. Batchbook CRM

24. COMBINING APPS
Google Apps and Batchbook

25. DROPBOX

26. APPS FOR STUFF YOU ALREADY USE

27. JOIN OTHER CCIMS

28. JOIN OTHER CCIMS

29. JOIN OTHER CCIMS

30. DON’T FOGET ABOUT….

31. Questions & Discussion
Jeff Pollock, CCIM
(404) 865-3877
Email: jp@pollockcommercial.com
Website: www.pollockcommercial.com
Twitter: www.twitter.com/pollockcomm
LinkedIn : www.linkedin.com/in/jeffreypollock