Social Media Strategy and Execution for Branding, Engagement and Recruiting
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Polly Pearson shares EMC's deployment of Social Media strategy and execution for branding, engagement and recruiting.
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Social Media Strategy and Execution for Branding, Engagement and Recruiting
- 1. Polly Pearson VP Employment Brand and Strategy Engagement EMC Corporation How To 2.0 : Social Media Strategy and Execution for Branding, Engagement, and Recruiting
- 3. Our Employment Brand Objective … “ and those on the Inside will know that this is the ultimate place to be.” - EMC - Dr. John Sullivan
- 4. Why? Growth in employee productivity $18,600 more market value per employee $3,800 more profits per employee $80,000–120,000 additional revenue per month Higher profitability Higher customer loyalty Recruitment costs 55% lower Fortune 500 Companies with Engaged Employees Report: Source: Impact of Engaged Employees on Business Outcomes. Ongoing Employee Engagement Research, Hewitt Associates,
- 10. Community Brings Brand Values to Life
- 11. Radio Show – “Infotainment” Community Building
- 14. Setting your Ambassadors Free External Employment Branding
- 15. “ Swimmers” become Strong and Ready to “Go Outside” Organic Brand Ambassadors Emerge Dozens of Bloggers; Hundreds of Micro-Bloggers
- 16. The Ripple Effect: Case Study #3
- 17. The Ripple Effect: Case Study #4 2007: Engineer 2009: Blogger Radio Host Mentor Distinguished Engineer Author UR Resource; Newsletter author Brand Ambassador Speaker Innovation “Press” “ Professor” Exhilarated Employee
- 18. External, Engaging Brand Communities Grow Consistently Reaching and Engaging Millions in your Target Market
- 19. Branding Opportunities become like Viral Fly Paper EMC.com: EMC Careers Campus: EMC Careers EMC ONE, Culture Talk Blogs on EMC Culture & Careers Facebook: EMC Careers Twitter: EMC Careers YouTube: EMC Careers
- 20. 2.0 Value Far Beyond Branding
- 25. © Copyright 2009 EMC Corporation. All rights reserved.
Notas del editor
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- Title Month Year The top satisfiers go in reverse order: #13 is the top satisfier and #1 is the lowest satisfier.
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