Startup Cheatsheet: MVP, AARRR Metrics, Growth Hacking
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This document provides a cheatsheet for startups covering topics such as wireframing, prototyping, getting feedback, minimum viable products, metrics, marketing, growth hacking, and more. It discusses concepts like the customer lifecycle, conversion metrics, improving the customer funnel, and balancing creativity with innovation. The cheatsheet offers advice for startups on various stages of building a business from ideation to product development to marketing and growth.
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Startup Cheatsheet: MVP, AARRR Metrics, Growth Hacking
- 6. Take it out there. Don't worry if it’s not scalable yet.
- 12. Minimum Viable Product VS Minimum Delightful Product
- 13. MVP vs MDP
- 14. MVP vs MDP · UX and core functionalities · Design · Quality
- 15. KILL A FEATURE Something sucks. Find it. Kill it.
- 18. ACQUISITION
- 19. ACTIVATION
- 20. RETENTION
- 21. REFERRAL
- 22. REVENUE
- 23. AND…
- 24. PROFIT
- 25. Customer Lifecycle / Conversion Behavior Social Networks SEM SEO Blogs Apps & Widgets PR Campaigns, Co ntests Biz Dev Affiliates Direct, Tel, TV Email Domains Emails & Alerts System Events & Timebased Features Blogs, Content 1. ACQUISITION Campaigns, Contests Homepage / Landing Page Emails & widgets Product Features Ads, Lead Gen, Subscriptions, etc Web/App/Startup Biz Dev
- 26. Customer Lifecycle / Conversion Behavior Social Networks SEM SEO Blogs Apps & Widgets PR Campaigns, Co ntests Affiliates Direct, Tel, TV Email Domains Emails & Alerts System Events & Timebased Features Blogs, Content Biz Dev 1. ACQUISITION Campaigns, Co ntests Homepage / Landing Page Emails & widgets Product Features Ads, Lead Gen, Subscriptions, etc Biz Dev Web/App/Startup 6. PROFIT $$$
- 27. Example Conversion Metrics (note: *not* actuals; your mileage may vary…) Category User Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) 5% $1 Activation Acct Signup (includes profile data) 2% $3 Retention Email Open / RSS view -> Clickthru 3% $2 Retention Repeat Visitor (3+ visits in first 30 days) 2% $5 Referral Refer 1+ users who visit site 2% $3 Referral Refer 1+ users who activate 1% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25
- 28. AARRRP!
- 29. How do we improve the funnel?
- 30. Growth Hacking
- 33. PS: I Love You. Get Your Free Email at Hotmail
- 35. Get more space
- 39. SEO hacks
- 49. Metrics
- 50. Web
- 51. Mobile
- 52. A/B testing
- 54. Creativity
- 58. Discover people nearby that interest you.
- 59. Thank you! Pol Valls Soler joinerapp.com @polvallssoler facebook.com/polvallssoler linkedin.com/in/polvallssoler angel.co/polvallssoler …
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