Video conferencing software to enable unified communications.

1. Learn How One Hyperlink Click
Can Transform Your Business and Increase Your Global Competitiveness
HR
SALES FINANCE
IT

2. Table of Contents
p3
Change or Fail
Foreward by Ashan Willy, Senior Vice President
Worldwide Systems Engineering and Product Management at Polycom®
p5 Consider the Possibilities of Borderless Collaboration
with Just a Web Browser
p7 The Opportunity to Streamline Business Efficiency
p9 The Network Effect: Designing your Network
for Video-enabled Applications
p10 About RealPresence® CloudAXIS™ Suite
p12 Resources and Offers
© 2013 Polycom, Inc. All rights reserved. All Polycom® names and marks associated with Polycom products are trademarks
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trademarks are property of their respective owners. No portion hereof may be reproduced or transmitted in any form or by
any means, for any purpose other than the recipient’s personal use, without the express written permission of Polycom.
HR
Sales
Finance
IT

3. Change or Fail
A quick introduction. I’m Ashan Willy, Senior Vice President, Worldwide Systems
Engineering and Product Management at Polycom. Being successful in my role
requires me to anticipate the future and develop the innovative technologies
and solutions our customers will need to succeed today and tomorrow.
Use of desktop and
mobile video conferencing
continues to rise:
●
●
●
23% of companies have
deployed desktop video
to more than half of their
employees
27% of companies
are extending video
conferencing to tablets
49% are evaluating or
planning to enable video
conferencing on tablets
Nemertes Research 2013, Pervasive Video Collaboration
The way we communicate is changing, driven by
global economic and social shifts and the influx of
technologies to support cloud computing, mobility
and social interactions. These trends are causing
us to rethink the way we do business and the
opportunities are limitless.
Technology is shrinking geographies in ways we
never dreamed possible; networks are becoming
ubiquitous and mobile devices accepted for
conducting business in a fast-paced world where
business is happening around the clock.
The people in our workforce are also changing.
Technology-proficient ‘millennials’ are working in
our organizations and they will soon be joined by
‘digital natives’.
Technology has:
●
Set high expectations—we want it all
●
Created a culture of immediacy and
accelerated decision making
●
Made us more productive while achieving a
better work/life balance
However, one constant remains in this
technological shift—the need for human
collaboration. And the best way for people to
collaborate and interact is still face to face, by
seeing one another.
Social networking has transformed what and how
we communicate both at work and home.
Any device can now create and publish video
content either real time or using recorded content.
“
Video-enabled workplaces are creating high performance,
high collaboration cultures. But it doesn’t end there…
”
Ashan Willy

4. Creating a high collaboration, high-performance culture
In the same way mobile phones have liberated
us from our desks, video has taken us out of
the office. Today, making or joining a video
call is as easy as using the phone, from
almost anywhere —desktop to tablet—and
this increased familiarity is encouraging more
people to make video their communication
mode of choice.
Video is solving the business challenges
of today and tomorrow, including reducing
downtime, improving business workflow and
accelerating decision making. Projects are
getting completed faster, geographically
dispersed teams are sharing ideas more
frequently and workplace training is reaching
employees sooner.
In short, video-enabled workplaces are creating
high performance, high collaboration cultures.
But it doesn’t end there…Imagine what would
happen, if that same video network you
implemented to create a high performing
workplace is now extended to customers, to
suppliers, and others outside your company?
What could this mean to the operational
efficiency of your organization?
“
”
Enterprise technology leaders must plan for a future in which video is
pervasive, both real-time conferencing as well as user-generated content.
Nemertes Research 2013, Pervasive Video Collaboration
Business Video
• Room focused
• Meeting oriented
• Directory
Personal
• Relationship focused
• Socially oriented
• Buddy Lists
Collaborative
• Event focused
• Content oriented
• URL/web
Borderless
Meetings
Polycom
Innovation
• Interoperable
• Meet-me oriented
• Invitation
• Borderless
• Open
• Collaborative
• Visual
• Persistent
• Virtual
• Powerful
Collaborative
Meetings
• Participate
• Workstream
• Shared space
2012
⊲
2013
The Changing World of Video Collaboration
Here are a few ideas:
●
Reduce the time it takes to hire and on-board
talent anywhere in the world
●
Reach new markets successfully without
having physical presence
●
Close the gap for product development,
bring your customers and suppliers into the
development process early
●
Improve customer response by collaborating
face to face with consultants and outsourced
operational teams
It all comes down to a single hyperlink through a
browser and with that, a change in the way you
can communicate with anyone.
Enjoy the rest of the guide. If at any time
you have questions, please contact us at
cloudaxis_info@polycom.com
Ashan Willy

5. Consider the Possibilities of Borderless Collaboration with Just a Web Browser
Today for many companies, video enables employees to connect with other employees inside
a network. Imagine the possibilities if you could extend it outside of your own organization.
Technologies are available today that extend
the reach of video beyond an organisations’
network. However for those forward thinking
companies that have deployed them, there are
still operational challenges for end users and IT
departments alike.
As a result of these challenges some
companies have resorted to using consumergrade technologies characterized by their
closed environments with varying quality of
service, limited or no security and peer to peer
distribution without authentication or validation.
To help you create a workplace free of
network limitations, Polycom has introduced a
technology game changer—secure enterprisegrade video collaboration accessible with just a
browser and web camera.
Polycom® RealPresence® CloudAXIS™ allows
you to step outside your network in a secure
environment that delivers the business grade
experience you expect while harnessing the
power of human collaboration. Arranging
impromptu or scheduled meetings is a snap,
making it easier to bring people and business
together for B2B and B2C video collaboration.
As an extension of the RealPresence® Platform
infrastructure that embraces interoperable
borderless collaboration, CloudAXIS™ helps your
workplace connect to anyone, anywhere. It lets
your people collaborate and share ideas with
customers, suppliers, partners and others outside
your company with a presence-aware directory
that integrates contacts from Skype®, GoogleTalk™,
and Facebook and provides simple click-toconnect convenience so you can invite anyone to
join you for a video call by sending a link in an IM,
email, or calendar invitation.
“
…businesses are missing out on the opportunity to collaborate
with partners, suppliers and clients in a secure, compliant, reliable
and high-performance environment, and maximize the return on
investment (ROI) of their enterprise videoconferencing system.
New IDG Whitepaper: Enterprise-class videoconferencing for the masses
”

6. With Polycom RealPresence CloudAXIS your address book just got a whole lot bigger
Imagine the opportunities for any enterprise, educational, healthcare or government
organization to innovate and collaborate:
●
Your managers and HR team can interview
candidates face to face, regardless of location,
accelerating the interview cycle
teams can leverage the expertise of
external consultants to add credibility to
their cases
●
Supply chain management improves,
connecting with outsourced manufacturers
for swifter collaboration leading to faster
customer fulfillment
●
Engineering teams can collaborate with
suppliers to trouble-shoot an issue
● Legal
●
●
Marketing teams can engage agencies from
anywhere in the world for their next campaign
●
“
R&D teams can engage with customers faster
to test your next product design
Sales teams can meet face to face with
prospects to clarify a tender and start building
rapport and you can improve face time
with valued customers at any stage of the
buying cycle
●
Education and learning organizations can
bring in remote lecturers from any location and
extend the classroom beyond the campus
●
Healthcare specialists can treat patients from
the comfort of their own homes or assist in lifesaving operations no matter the location
●
Government agencies can ensure business
continuity and emergency assessments when
disaster strikes
If you create a bigger network, you increase innovation.
New IDG Whitepaper: Enterprise-class videoconferencing for the masses
”
No matter how diverse your requirements might be, Polycom®
RealPresence CloudAXIS will help your employees get connected
securely and when needed, record and stream their video
collaboration so every aspect of your company’s knowledge base
and process can be optimized throughout the organization.

7. The Opportunity to Streamline Business Efficiency
The experts at Aragon Research believe video-enabled business applications
will deliver unlimited potential for businesses across industries of all shapes and
sizes and at Polycom, we tend to agree.
Imagine the impact
on your recruitment
process. With CloudAXIS,
more people are able
to collaborate from
anywhere in a secure HD
environment, allowing for
faster decision making,
helping ensure you
select the best candidate
for the job.
See this in Action
Download the Infographic
Ask a Question
It doesn’t matter what industry you work in,
there are video-enabled business applications
available to make your business work smarter,
regardless of industry.
All of these solutions are focused on the end
game—accelerating the service and ultimately the
product that reaches your customers. Here are a
few real life scenarios to give you an idea of what
can be achieved.
HR: Speed up your recruiting process
Many CIO’s and IT Managers we talk to have
concerns about the way their HR teams and
managers use free consumer-grade video
solutions to conduct interviews with candidates
across distance. You know the story—no
authentication and no security, leaving your
network at risk.
We understand that HR teams are working under
pressure to recruit talent quickly and this is
business critical to maintain operational continuity.
Now you can have a secure, high definition (HD)
video call with the recruiter, the candidate and
the HR team in one meeting across any distance,
and on any device including PCs, tablets,
smartphones, and video room systems. You can
also share content from your desktop with the
participants and record the interview for playback
at a later date.
Business benefits:
●
●
●
●
●
●
Reduction in time-to-hire, recruitment costs
and administration
Flexibility to record the interview for additional
review and assessment
Improving the way you use recruitment
agencies (maximizing fees)
Improved accuracy of shortlisting and hires
through face-to-face interaction and body
language assessment
A great user experience for the prospective
employee
New hires converted to long term employees
Once the successful candidate is recruited,
video collaboration can improve the onboarding
process, helping new employees gain faster
access to the right resources in order to
understand their role and what’s expected of
them in terms of performance. This is critical to
ensuring new hires are engaged quickly and can
start delivering in terms of productivity—important
in that first year. This alone can reduce the cost
of administration by up to 50%i.
i Expertus Inc, 2007 Training Challenges Survey Results.

8. HR and learning organizations: deliver more efficient training programmes
The ‘One Minute Commute’
Creating Work/Life Balance
Flexibility in how, when and
where employees work, can
bring numerous benefits to a
business. People are happier
because they spend more time
being productive in places
outside the office, and less
time commuting.
There also is a huge benefit to
the business—video improves
remote employee productivity
by as much as 39 percent,
lowering operational costs, and
making it easier to attract and
retain valuable team members.
Most companies these days are working across
multiple geographies. This can present its own
set of challenges when you need to reach large
numbers of people quickly to share information
and manage their professional development. It
is not always feasible or practical to bring people
together for workplace training in one location.
Recorded and on-demand training can be
accelerated throughout the company and across
distance to reach remote employees and even
suppliers and partners with recorded and ondemand sessions. What’s more, live external
trainers can conduct the lesson from any location
to participants using any device.
“
New employees are 69 percent
more likely to stay longer than
three years if they experience
well-structured onboarding
”
Aberdeen Group
http://blogs.hbr.org/2012/12/social-tools-can-improve-e/
Meet Jo, talent manager for a Chicago-based global engineering
firm who works from London. See how easy it is for her to arrange
a training session involving multiple employees across multiple
locations—each working from a different device and platform.
Business Benefits:
●
Improving teamwork and collaboration sharing
content and ideas to reach decisions faster
●
Enabling trainers and product teams to train,
interact, and conduct live Q&A with partners
and channels
●
Delivery of timely training over video to ensure
everyone has the same information fast
●
Reduce training-related down time for staff

9. Sales: Accelerate your sales cycle, improve sales leads and customer retention
Increasing the amount of time you see and
interact with customers and prospects improves
relationships; helps to solve problems and reach
agreement faster. When needed, it also allows
you to invite subject matter experts into customer
discussions, regardless of their location.
Imagine if you are a retail store or financial
services business and have the ability to interact
face to face with your customers and prospects
every time they visit your website. You can start
building a personal relationship from the get go.
Ultimately, deeper customer relationships lead to
increased profitability and revenue.
If you are a manufacturer, you can involve the
customer throughout the delivery process and
ensure product training programs can be easily
delivered to the customer’s organization while
saving time and money.
Business benefits:
Once you have secured the deal, it doesn’t end
there. Video collaboration can also help improve
customer fulfilment and satisfaction. The supply
chain can be managed more effectively. Your
sales team can be conducting virtual real time
meetings with external partners and customers.
You can manage outsourced manufacturers from
anywhere, accelerating time to market.
Customers to talk to experts when they are
needed most
●
Market presence expansion without needing
a physical presence by implementing remote
working capabilities—scale up operations
without incremental costs
●
Involve suppliers more closely in your planning
and innovation process
●
Operational cost containment while increasing
number of transactions per employee per day
●
Consulting and services firms to meet with
clients face to face to agree on actions and
move projects forward while reducing time and
cost of travel
●
Meet Peter, a sales
manager in a global
engineering firm. See
how easily he solves
a problem with his
supplier in Asia minutes
before an important
customer meeting.
●
Facebook or web pages to connect live to a
business via video and solicit direct feedback
Register for a Demo
Download the Infographic
Ask a Question
A European national healthcare service is planning to use Polycom
RealPresence CloudAXIS Suite to allow patients to consult securely with
clinicians, remotely, without using special or dedicated video endpoints.

10. IT: Learn how IT can save the day and still leave time for lunch
“
An IT decision maker and their team face
enormous pressures. I often hear these questions:
●
How will an investment in unified
communications and collaboration fit with our
business requirements and objectives and still
deliver a return?
●
How will I know our employees will use it?
●
How do I get the business functional managers
to buy into the vision so they can support me
with the internal rollout?
Insist on an open, standards-based
solution. This will ensure the broadest
interoperability with the biggest
possible ecosystem. This is a critical
step in video becoming a pervasive,
enterprise wide resource.
ZR Research, 2012.
RealPresence CloudAXIS Suite enables:
”
It’s important that you can deliver real-time
collaboration across devices in an environment
that is secure and user friendly.
●
Let’s face it. It does not get much easier than the
click of a hyperlink to start enjoying enterprisegrade collaboration with anyone, anywhere.
Enterprise-grade video collaboration—secure,
encrypted, centrally managed and provisioned,
standards-based and accessible with a browser
●
Ad hoc visual collaboration maximizing BYOD
●
Directory integration, bringing contacts from
presence-based social applications together in
one address book
●
Flexibility to be run on premise or hosted within
a private cloud
●
People outside your company to join a secure
video meeting with your employees
●
Easy to use, intuitive interface that doesn’t
require IT intervention
●
Point and click simplicity and access through a
browser provides a familiar user experience that
reduces barriers to adoption
To us, it’s about making business more human.
It’s about creating a solution that uses a familiar
interface to replicate human interaction, either
ad hoc or scheduled. That interface needs to be
browser-based, simple and familiar to reduce
barriers to adoption and limit the amount of IT
intervention required.
Register for a Demo
Download the Infographic
Ask a Question
If you want to see this in action, please
contact us for a custom demonstration.
You’ll get to talk to subject matter
experts as well as see first-hand the
possibilities for your business.

11. “
Evaluate the various
areas of your business
where video collaboration
and communication
can improve the ability
for employees and
customers to interact.
Aragon Research, 2012
”
The Network Effect:
Designing your Network for Video-Enabled Applications
As discussed earlier, we now have the
ability to expand beyond corporate walls
to deliver borderless collaboration. This
gives you the flexibility and freedom to
let your people, customers and suppliers
collaborate face to face from anywhere
and on any device. These interactions
can be scheduled or spontaneous, using
RealPresence CloudAXIS Suite.
My top 10 questions and advice for preparing
your network for video-enabled business:
We also give you the peace of mind that
no matter how your people choose to
collaborate, they will receive a consistent
user experience supported by open
standards technology.
3. Will this be a virtualized solution?
4. Security should be priority. How secure are you?
Enterprise-grade video collaboration
should be nothing short of a solution that
provides the highest quality, interoperability,
reliability, and security that is centrally
managed and provisioned.
By making it easy for your employees to
collaborate with customers, partners and
suppliers, you enable them to come up
with new and creative ways to utilize the
video collaboration infrastructure, ensuring
user adoption increases and you realize
ROI, fast.
1. Lead with real world use cases. It will determine your
success and ROI. Define the needs of your business
stakeholders and engage them in the process.
2. Decide on your preferred approach to collaboration
and web integration. Do you lead with video or lead
with web collaboration?
Are users entering your network authenticated to
ensure your network remains secure?
5. Do you have a mobility strategy in place for
your enterprise and how will you integrate video
collaboration? If you want to know the differences,
ask us.
6. Does the video solution you are reviewing integrate
seamlessly into your existing UC platform?
7. How will you ensure quality of experience to all
your users, regardless of their location or device?
8. Is the solution flexible to deploy and easy to scale
for your business and supported by your IT team?
Will it be easy for you to manage and monitor?
9. Will it support real-time and recorded content
streams?
10. Do you have a time-bound roadmap to review key
implementation milestones and understand how
your solution will be supported in the future?

12. About RealPresence CloudAXIS Suite
Unique in the marketplace, RealPresence
CloudAXIS Suite is standards-based and extends
the RealPresence® Platform infrastructure to enable
businesses to collaborate with other businesses
or individuals easily and securely, independent of
application, system, or device. Using a browser,
it’s simple click-to-connect convenience delivers
a business-grade experience to all users, whether
someone inside your organization, customer,
partner or supplier.
RealPresence CloudAXIS Suite delivers:
●
High-quality B2B and B2C video collaboration
extending RealPresence® Platform—the
industry’s most interoperable, scalable, and
secure UC platform
●
●
“
More than two-thirds of
videoconferencing users
who use their tablets for
business also use them
to conduct video calls.
Wainhouse Research, 2012
”
Universal browser access enabling users to
simply join video collaboration meetings, mobile
and room systems, with just a browser inside or
outside the firewall
Industry first presence-aware global directory that
integrates contacts from Skype®, GoogleTalk™,
Facebook® and displays presence status
●
Simple click-to-connect convenience inviting
anyone to join by sending a URL link in an IM,
email, or calendar invitation
Additional Resources
⊲ IDG White Paper: Enterprise-class
videoconferencing for the masses
Infographics:
⊲ HR: Take your people skills to new heights.
And to new places with RealPresence
CloudAXIS.
⊲ Finance: How RealPresence CloudAXIS
turns a controller of costs into a champion of
collaboration.
⊲ Sales: Give a new face to your sales force
with RealPresence CloudAXIS.
⊲ IT: How RealPresence CloudAXIS turns
unsung IT pros into celebrated IT stars.
⊲ Education: Five ways RealPresence
CloudAXIS forever changes how teachers
teach and students learn.
⊲ Four Ways RealPresence CloudAXIS is
redefining video collaboration.
Offers:
⊲ Watch the online demo
⊲ Experience a custom, live demonstration
⊲ Talk to a subject matter expert
Download the Infographic
Polycom innovative solutions bring people together to collaborate and
transform the way they work. We are the leader in interoperable unified
communications and collaboration. More than 400,000 organizations
worldwide, and across all industries, rely on secure Polycom voice,
video and content sharing solutions to get their job done.
Visit www.polycom.com
⊲ See our available Video SmartStart Offers