4. Facebook Ads Types
1. Page Like Ads: (or Promote page)
Page Like Ads:
Image: 600x225px
Title: 25 characters
Description: 90 characters
Destination URL: Link to fanpage
Display: News Feed + Right handside
(both PC & mobile device)
Quotation >
5. Facebook Ads Type
2. Page Post Ads: (Promoted Post)
Page Post Ads:
Ad copy: get from fanpage
Destination URL: link to post
Display: News Feed + Right hand
side, both PC & mobile device
Quotation >
6. Facebook Ads Type
3. Website Ads:
Website Ads:
Image: 100x72px
Title: 25 characters
Description: 90 characters
Destination URL: website
Display: News Feed + Right hand
side, both PC & mobile device
Quotation >
7. Facebook Ads Type
4. Mobile App Install Ads
Quotation >
Facebook Mobile App Install Ads:
• Title: 25 characters
• Description: 90 characters
• Image: 1200x627px
• Link: Link to iTunes App Store or
Google Play Store
• Display: Mobile News Feed
8. Target Audiene
Target your audience by:
1.
2.
3.
4.
5.
6.
7.
8.
Geographic
Age
Gender
Interests
Language
Marital status
Devices
Education…
9. Result
More >
Result
1. Increase brand awareness
2. Engage with customers
3. Get more like, fan
4. Increase sales, revenue…
KPI
1. Ad impression
2. People Reach
3. Click
4. Like, comment, share…