14. Some Indicators of demand Population GDP Total trade No of Accountants ‘ 000 US $million US $million Membership Brunei Darussalam 396 12,317 9,108 79 Cambodia 14,475 8,662 6,437 799 Indonesia 224,905 431,717 161,864 7,171 Lao DPR 5,608 4,128 990 166 Malaysia 27,174 186,960 285,543 25,309 Myanmar 58,605 12,632 5,630 502 Philippines 88,875 146,894 99,183 20,486 Singapore 4,589 161,546 510,089 20,257 Thailand 65,694 245,701 248,688 49,244 Viet Nam 85,205 71,292 77,270 7,500
15. The three pillars of ASEAN Community Economic Integration and Cooperation Human and Social Development Regional Peace and Stability PEACE PROSPERITY PEOPLE ASEAN Community 2015 One Vision, One Identity, One Community
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25. ASEAN from the Top Politics Economics Culture Economy Market Social Culture Political Legal Technology
26. Economy Technology Market Political Legal Social Culture One to Many Many to Many Government Governance Belief Humanity Close Open G7 G20
27. The Three Connectors in New Wave Landscape Beware Of Their Emergence SOCIAL EXPERIENTIAL MOBILE
29. The imperative for ASEAN Marketers The Shifts in Approach: From Nine Core Elements to 12Cs LEGACY MARKETING Segmentation Targeting Positioning MARKETING MIX Price Promotion Branding Process Differentiation Product Place Selling Service NEW WAVE MARKETING Communitization Confirmation Clarification CROWD COMBO Currency Conversation Character Collaboration Codification Co-creation Communal Activation Commercialization Caring
30. Think of the emerging community out there! Hint: New Active Youth http://www.14thaseansummit.org/thailand_activities_08.php ASEAN Discovery: ASEAN Cartoon and Comic Book for ASEAN people and its culture, launched in the 42 nd ASEAN Ministerial Meeting in Thailand 2009
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32. … and the younger generation are ASEANist too, who live by the spirit and transformation of ASEAN
