This document discusses 10 things to know about using LinkedIn effectively: 1) Maintain a complete profile with recommendations; 2) Expand your network of connections; 3) Use targeting to reach the right professionals; 4) Join groups in your industry; 5) Share knowledge by answering questions; 6) Use polls to gain insights; 7) Leverage company pages to convey your business; 8) Use APIs to collaborate and share information; 9) Discover events using the LinkedIn application; and 10) Take advantage of LinkedIn resources. The presentation provides an overview of LinkedIn's growth, functionality for professionals, and strategies for individual users and companies to utilize the network.

1. Stylus Inc Team May 14, 2009

4. HQ: Mountain View, CA

5. Offices in San Francisco, New York, Chicago, Omaha, London

6. 325+ employees

8. Talent Acquisition

9. Market Research

12. Members from all five hundredof the Fortune 500*As of January, 2009

14. Share photos & videos

16. Get introduced to professionals & service providers

17. Recommend colleagues & check references

18. Receive industry news

20. 1- Profile Completeness Goal is to get to 100% Keep your profile current Professional accomplishments Career history, education and skills Recommendations Give good recommendations Colleagues Employers Clients Partners/Vendors Request for recommendations For all positions Education Links to your website or blog

21. Tips for Profile Completeness Write a personal tagline. Put your elevator pitch to work. Point out your skills. Explain your experience. Profile Picture Specialties box Public profile Update status regularly

22. 2- Connections Start to connect- Outlook/GMail. Alumni-School/College Colleagues Relatives/Family Keep your professional contacts in one place, online Recommend others for jobs or projects Introduce connections to create new business opportunities Seek and offer help for industry best practices “People You May Know”

23. 3- Targeting LinkedIn’s rich profile data allows for highly accurate and valuable targeting

24. 4- Groups Join Groups Domain Networking Target customers Create Groups Domain BD Participate in Groups Discussions Questions Promote services

25. 5- Answers- Share Business Knowledge Ask and answer questions Recommend an expert Join Groups to discuss industry topics Poll your personal or entire network

28. Content dynamically adapts to the viewers, based on their industry, job function, location, etc.

30. Share information and keep up to date

31. Present yourself and your work in new ways

34. Q&A

35. Thank You