1. By – Team 1 Alpha
Ankit Sharma (P122006)
Jitendra Lakhwani (P122014)
Kapardhi V. S. (P122017)
Pooja Gupta (P122033)
Rohit Singh (P122038)
Sampath Kumar K. (P122039)
Vidit Jain (P122051)

2. Godrej Product Mix
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3. Product
Family FMCG Appliances Furniture Security Agri Real Estate Industrial Engineering
Home, Office,
Hair, Body, Food Educational
& Beverages, Institutions, Locks, Industrial Input, Feed, Oil
Mosquito Labs, Hospitals, Storage, Security and Biotech and Real Estate, Precision Systems,
Product Class Repellent Commercial, Home etc. lockages Food Construction Electricals and Electronics
Cushions,
Refrigerators, AC, Matress, Pesticides, Plant
Washing Machine, Modular Growth
Microwave Oven, Color Furnitures, Bed, Regulators, Soil
Soaps, Talc, Deo, TV, Multimedia Tables, Office Conditioners, Chemicals, Electrical &
Hair Dye and Projectors, Flat Panel Cabinets, Locks, Electronic Cattle Feed, Commercial, Electronic Industrial
Color, Chocolate, Display, Copyboards, Carpets, safes, Industrial Broiler feeds, Oil Residentials, automation products,
Milk, Juice, Oil, Tablet, Vending Cupboards, Storage Palm, Frozen Townships, Material Handling, Process
Product Line Puree Machines Dining Table Chicken Hospitals Equipmets
Product Type Instant/Regular Product/Service Liquid/ Solid Product/Service
Cinthol Soaps
Cinthol Talc
Cinthol Dea
Nupur Mehendi
Colour Soft Godrej EON Single &
Godrej Expert Dounble doors; Frost
Kesh Kala Free & Direct Cool
Anoop Hair Oil Godrej ERGOZ Fully & i-Space 3S
Renew Semi-automatic system for kids Racking storage
Kali Mehendi Godrej Split & Windows bedroom Shop Floor storage
Smart Cook Puree AC Parallel Kitchen Shelving
Cooklite Oil InstaCook & Multi Wooden 5-level security lock Yummiez
Jumpin Cuisine Microwave; Breakfast Master Key Real Good Frozen
Maha Lacto Convection, Grill & Solo counters Vault Chicken Godrej Eden Tennant
Hershey's microwave Neckfine regular Safe Deposit Locker Vipul Plant Growth woods, Mumbai Ware house Trucks
Chocolate Syrup Godrej TV LED, LCD, Ultra Pillow cabinets Regulator Godrej townships Prongs Attachment
Nutrine Slim & Flat Noval pedestral Currency Counter Poorak in Bengaluru, Tyrehandler
Product Chocolates 3M Projectors Chairs 3rd eye fake note MicroNutrients Pune, Mumbai, Furnance stoker
Length Soy Milk Tablet Monitors Tables detectors Hitweed Ahmedabad Motors

4. Product Line Breadth

6. Product Line Length

9. Product Line Depth

12. Product Hierarchy

15. Product Mix Price