英語の課題、ソニーうんちゃらについて。 自信なし。ぺた９割。

2. Introduction of SONY Corp.
SONY is established in 1946 by Kazuo
Hirai. Main products are liquid crystal
display TV, video camera, 3D Blu-ray disc
player, computer and so on. This
company is one of the top of company in
Japan.

3. SONY’S Strategy
On the subject of mobile, Sony's reorganization
brings its cellphone, tablet, and Vaio computer
lines all under the same umbrella with respect to
R&D and design, to be headed up by the
recently-announced. And Returning the TV
business to profitability is a major objective for
the company, and in order to achieve it Hirai
plans to reduce fixed costs by 60 percent and
flexible costs by 30 percent through further
restructuring

4. Strategy of 2010
Expand our PC, Blu-ray Disc™-related products
and component/semiconductor businesses into
"trillion yen businesses**," joining LCD
TVs, digital imaging (digital cameras and
camcorders), game and mobile phones and
raising the total number of "trillion yen
businesses" to seven. Roll out video services
across key Sony products by FY2010, starting
with the summer 2008 launch on the
PLAYSTATION®Network.

5. Problem
There's a problem, though. This reorganization
may be structured to solve yesterday's
problems, not tomorrow's.
Look at Sony's results: The company lost $2
billion on $23 billion in revenue in the holiday
quarter. Half of that came because TV sales fell
off a cliff. Most of the rest of the losses came
from the phone business. Other units, including
batteries, chips and storage, are limping along.

6. How must change?
Sony Corp had a press conference on its new management
structure Feb 2, 2012. Kazuo Hirai, who will be the president and
CEO of Sony April 1, 2012, took the podium and announced his
future plans. First, Hirai pointed out that the current electronics
industry is suffering from commoditization and price drops and
Sony is no exception. He said that, to survive this severe
competition, he will have a strong heart and a sense of
responsibility to lead the company and establish a "one-
management" system that allows him to quickly make judgments
on various issues. As important measures that Hirai will take as a
CEO, he mentioned (1) reinforcement of Sony's core
business, (2) rebuilding of its TV business, (3) reformation of its
business portfolio and (4) acceleration of innovation.

7. How should do adopt for?
Sony remains one of the most important brands in
the world, synonymous with quality rich media and
the devices that present it. The problem is
that, despite a tagline that states “make.believe,” the
company is, in a sense, simply playing make-believe
with its business. However, the company's recent
agreement to pay Ericsson $1.47 billion to buy out
Ericsson’s position in their joint smartphone venture
could vault Sony into becoming one of the major
players in mobile and wireless.

8. How can beyond the 2010?
In order to generate funds to continue to grow and
innovate, Sony has identified a 5 percent operating margin
as a baseline of profitability. Sony is also establishing
return on investment capital as a fundamental framework
for evaluating capital investments and potential
acquisitions across the Sony Group to ensure the optimum
use of resources. Our targeted investment (an aggregate
of 1.8 trillion yen by the end of FY2010) will put Sony in a
position to drive further growth and innovation over the
next three years and beyond. Sony will also target an
annual return on equity of 10% by FY2010. Going
forward, we will work to deliver a stable, high level of
profitability while enhancing shareholder value.

9. Conclusion
SONY is the good company!
~MAKE believe their strategy, outcome will be perfect!!~
I decide to cheer them!! Fighting!

10. Reference
SONY HP :http://www.sony.co.jp
http://www.sonyinsider.com/2009/11/19/sony-gets-
real-defines-business-strategy-for-2010-and-beyond/
PB of SONY
Corp. :http://www.cnbc.com/id/47033064/The_Problem_
With_Sony039s_Plan
http://www.theverge.com/2012/4/12/2943015/sony-
strategy-meeting