Heather Blanchard, Co Founder of CrisisCommons, presentation at the 2011 Continuity Insights Conference.

1. Transformation of Continuity
through Technology
Heather Blanchard
Co Founder, CrisisCommons
Continuity Insights Conference
April 12, 2011
Atlanta, Georgia

2. Today’s Chat
• Continuity Guidance
• Common Challenges
• Japan Response, Our Initial
Findings
• Data as a Resource
• New Opportunities
• Questions?

3. The New Deal
• Common hub
• Ubiquitous connection
• Social & cultural adoption, new norms
• Participatory, self organizing &
contributing, reuse
• Geolocation

4. Existing Guidance
Under Integrated Communications, NFPA 1600 2010 revision
states, “Preparedness planning has to address the equipment, systems
and protocols necessary to achieve integrated voice and data
incident management communications.”
Hazard Control points out, “As past emergency response activities have
demonstrated, it is important to share hazard- and exposure
monitoring data among response and recovery organizations.”
“Determination of resource (people, vendors, equipment, data/
information, funding and time) required for resumption and recovery
and their escalation sequence for deployment over time.”

5. Existing Guidance
• “The process of identification and evaluation of risks
and impacts should take into account the location of
activities, cost and time of undertaking the analysis,
and the availability of reliable data.
Information already developed for business planning,
regulatory, or other purposes may be used in this
process..”
• “Transportation of critical data to worksite.”
• “Consider data and telecommunications
integrity and cyber security.” (Re: Risk
Assessment)
• Under checking, “Data collected from
monitoring and measurement can be
analyzed to identify patterns and obtain
information. Knowledge gained from this
information can be used to implement
corrective and preventive action. Metrics
should be established to measure success of the OR
management system.”

6. By the Numbers
Making Data Consumer Adoption

7. Common Challenges
• Can’t get to the data -
Access, culture
• Can’t use the data -
Technical skill, culture
• Can’t understand the data -
Filtering, visualization
• Can’t use data together -
Data standards

8. United Nations
Office for the
Coordination of
Humanitarian
Affairs

10. What We Learned
Official/Affiliated Response Sources Public Sources
Existing Data
Population - Boundaries - Hydrology - Hypsography - Transportation/Roads - Social Capital
Before Crisis Community Indicators Before Crisis
After Crisis Power - Telecommunications - Weather - Alternative Access to Internet - After Crisis
Food - Fuel - Shelter - Transportation - Health Care
Crisis Specific
Self-Directed Public Safety Reporting - Hazard Identification -
Service Disruption Identifier - Public Sentiment - Status Sharing - Resource Management
Need for Data Preparedness

11. What’s Happening Outside
of Your Organization
• People are reporting what they see and hear
• People are directing resources to real or perceived
needs
• People are talking about or have a general view about
your brand and the ability to “trust” your company
• Employees can be sharing what they know/see about the
company knowingly or unknowingly via their friends
• Technology volunteers and the public are aggregating and
mapping open related to the crisis, which could include
data about your company
• Government at all levels are making decisions which will
affect your ability to operate

12. Data for
Decision-Making
• Employee Safety/Guidance/Alternative Operations
• Customer Input and Engagement
• Supply Chain Status
• Interdependency Assessment

13. Rainbow of Sources
Justin Grimes - iMLS, 2008

14. Connecting
Need to Resource
Data at the Right Time and the Right Place

15. Mapping Your
World, Inside & Out
Remote Sensing to Crowdsourcing

16. Build Sensory & Data
Collection Network
Tap The Wisdom of Your Own People

17. Game-ification
For Fun and Learning
Making Workplace Preparedness Fun

18. Take Advantage of
the Opportunities
• Responsible community indicator information provider
• Trusted data through employee, vendor and supplier sensory
network
• Listening and responsiveness through interactive engagement
• Public trust and transparency through frequent, open
information
• Innovation through participatory actions and partnership
building

19. Questions?

20. Heather Blanchard
Co Founder
CrisisCommons
heather@crisiscommons.org
703.593.3823
twitter/skype: poplifegirl
www.facebook.com/heather.blanchard
www.linkedin.com/in/hblancha
Thanks!