Heather Blanchard, co founder of CrisisCommons' presentation: Evolving Community Engagement in A Digital World - Bustin’ Myths, Learning from Potholes & Hangin’ With Rockstars

1. Evolving Community Engagement
in A Digital World
Bustin’ Myths,
Learning from Potholes &
Hangin’ With Rockstars
Heather Blanchard
CrisisCommons
December 14, 2010

2. CrisisCommons
http://current.com/technology/91965297_geeks-for-haiti.htm

3. Surge Support for
OpenStreetMap Translation
Long Distance
WiFi

4. A Few Thoughts
• Mythbusters
• The Big No
• Beware of the Black Hole
• Art of Delegation
• Operational BFF (Best Friend Forever
• Small Wins
• Source Your Own Crowd
• Everyday is an Exercise
• Get the Best From What’s Around
• Hang with Rockstars
• Learning from George Bailey

5. Myth #1
Social Media is a PIO Responsibility

6. Myth #2
It’s Not Verified Information, So We Can’t Use It.
Police Reports
Aren’t Verified
EMS Calls
Aren’t Verified
Govt Uses
Unverified Info
Everyday

7. Myth #3
We Know What’s Going On

8. Black Hole
Watch out for your own vortex
• PDF/Paper Based
Situational Reports
• Reliance on Email
• Set up for Push, Rather
than Pull
• “Has to be Approved”

9. The Big No

11. Today on CNN:
Internet and
TV use equal
http://www.businessinsider.com/chart-of-the-day-time-facebook-google-yahoo-2010-9

12. Myth #4
You have to be “plugged-in” to benefit.
Local Emergency Services Bonnie (Dad)
Jen (Brother)
Deborah (Aunt)
Allen (Cousin)
Heather
Glen (Cousin)
SMS
<3 Kevin Bacon
Mom can text.

13. See What They See
Community Info Is Critical In Crisis
Local Emergency Services Bonnie (Dad)
Jen (Brother)
Deborah (Aunt)
Allen (Cousin)
Heather
Glen (Cousin)
SMS
<3 Kevin Bacon
Mom can text.
Challenges: Aggregation, Expertise, Resources & Culture

14. Small Wins
• Technology After
Action Report
• Crisis Blogosphere
• Technology Resource
Map; Tech Volunteers
• Share Your Processes
• Source Your Own
Crowd
• Use Everyday
Community Challenges

15. Everyone is Learning
• United Nations
• World Bank
• FEMA
• Red Cross

16. See What They See
Tiered Approach to Augmenting Situational Awareness
Trusted Affiliated Public
Police Red Cross
Campus Police VOAD
Fire
Public Health Critical Infrastructure “The UnAffiliated”
EMS
Economic Development Hospitals
Public Works Faith Based
Social Universities
Services
Tier 1 Tier 2 Tier 3
Share Within And Share Out

17. Everyday is an Exercise

19. Looking Outside

21. Learn from NASA
Show What You Do, Invite Innovation
Find Your Champions
Give Them Access
Give Them A Mission
Be Open To Their Ideas
Share the Enthusiasm

22. Hang With Rock Stars
• Leverage Live Events
• Test Internal Communication (Source
Your Own Crowd)
• Partner with local providers
• Test Short Codes
• Test Community Engagement
• Promote Community Info Sharing

23. It’s All About People.
• Call to Action
• Firestarter
• Community Who Cares
• Diaspora, Assistance from Outside
• Private Sector Partnerships
• Affiliating the Unaffiliated
• Powerful Relationships Between People

24. Lessons from 1947

25. Heather Blanchard
CrisisCommons
gimme a ring 703.693.3823
drop me a note: heather (at) crisiscommons.org
follow me on twitter @poplifegirl
friend me on facebook