1. Overview: www.EventBrite.Com is a site for event planners that offers
tools to create customizable event pages, spread the word with social
media, collect money, and gain visibility into attendees and sales. It
empowers event organizers to become more efficient and effective when
bringing people together. And people everywhere are searching
Eventbrite to discover great events that matter to them. comprehensive
event registration applications
Uses:
o Organizations
 Non-profits, employee events, customer outreach,
fundraisers, conferences
 It can help you with promoting, creating a survey, sending
e-mail invitations, creating contact lists, website
integration, offering discount codes, creating an attendee
report and more
 Social media Marketing machine and ticketing solution
o Professionals
 Connecting with other professionals, searching for events,
career enhancement opportunities and networking/career
fairs,
 I’m defining the term “event” broadly — if you are a small
business owner who is meeting with customers or prospects
online or in real life (IRL); you are probably managing
events or could shift your approach to include more
people and make your “event” more productive and
profitable. You can produce micro-events, business
networking events, or social events, but the best ones are
educational and not sales heavy (or sales-y at all).
Trends: Stats and Examples?
o Use stats and pictures from year in review
Tips: Best practices?
o Communicate with attendees, answer questions on front end if
tickets will/will not be used, provide personally contact info on
front page for those who have trouble logging in, and include log
in info
o Create and schedule reminder emails
o Use a check-in list or app at the door
o Collect as much information from attendees as you can, even if
you don’t think it’s necessary for the event, because it will offer
insight ino
o Include in invitation a section encouraging attendees to “share”
the event and invite their friends
o Send test invite to yourself first
o List your event on the Eventbrite Public Directory
o Use a variety of keywords to classify your event to generate more
traffic through PPC and SEO
o Utilize the option of customized header and footers to create a
more professional appearance, as well as opportunity to sell ad
space.
Additional Resources: Provide 5 including: 1) a video “how-to”; 2) a “tips”
article, 3) a case study or example, 4) comparison with other similar tools,
5) a professional evaluation article

2. o 1. http://www.youtube.com/watch?v=V5kQ1C5-AyI
o 2. http://viktorix.com/10-eventbrite-must-dos-maximum-success/
o 3. http://www.scribd.com/facebook/d/56485339-Eventbrite-Case-
Study
o 4. http://www.eventsible.com/#table
o 5. http://v3.etelos.com/dm/article.espx?show=14092&cc=1
o Have questions or want more information? Contact Porsche
Kristina, pkp2d@mtmail.mtsu.edu
Eventbrite is the leading provider of online event management and
ticketing services. Eventbrite makes it easy for anyone to hold a
successful event of any type and size. Eventbrite is free if your
event is free. If you sell tickets to your event, Eventbrite collects a
small fee per ticket. So just like you, Eventbrite wants your event
to be a big success.
We’re excited to announce the launch of Easy Entry, a new free
Eventbrite iPhone app for event organizers! The app gives
eventholders an amazing new way to manage event check-in,
streamlining the process with an easier, more reliable and more
mobile alternative. We see it as a game-changer for event
registration. Here’s how it works.
The Eventbrite service includes many features and tools intended
to let you perform three basic tasks really well:
Publish: Everything you need to create and easily personalize a
custom web page for your event.
Promote: The tools you need to spread the word about your event
and maximize attendance.
Sell: The immediate power to sell tickets and collect money online.
The·Texian is a member of Eventbrite's referral program. We have
implemented the system for multiple customers and are skilled in its
use.

3. For this assignment, you will develop a professional reference handout for an assigned
SMC tool. Your goal is to provide a description of the type and purpose of the tool ,
explain the uses it has for organizational communication, and provide a reference
handout we can include in our resource guide. You will want to give a brief explanation
of how to get started using the tool, its features for organizational communication
professionals and the most important best practices professionals should know about this
tool.
FAQs
Q. What are the benefits of Eventbrite?
A. By using Eventbrite, your chapter can:
create a customized event page, displaying event details and allowing
attendees to register with ease
use a variety of promotional tools, including customized event URL,
email invitations, and online integration with your chapter’s website
accept major credit cards online, receive registration funds directly, and
track sales online
Q. What are the features of Eventbrite?
A. Eventbrite offers your chapter a variety of features including the ability
to create name badges, produce printable and customizable reports,
promote your event online, and more.
Q. Is my chapter required to use Eventbrite.com?
A. No. Eventbrite is being made available as an option based on feedback
from chapter leaders for a branded event registration solution. Your
chapter can choose to use Eventbrite or any other event management
program.
Q. How much does it cost to use Eventbrite.com?
A. The chart below explains the fees for using Eventbrite:
Minimum Maximum
Fee (% of
Fee (per Fee (per
Ticket Price)
ticket) ticket)
2.5% $0.99 $9.95
Details

4. Fees are charged only when you make a sale.
There are no fees for free events.
At your option, fees can be paid by the attendee by including them in
your ticket price.
Q. Is there a set-up fee and are there monthly fees?
A. There is no setup nor monthly fee.
Q. What programs can be used for processing payment?
A. Paypal or Google Checkout
Q. What are the ways the Eventbrite fees can be covered?
A. At your option, fees can be paid by the attendee in the ticket price or the
chapter can pay the fees.
Q. How often will the chapter receive an invoice if the chapter
chooses to pay the fees rather than including in the customer price?
A. Eventbrite will send an invoice at the beginning of each month for the
fees collected in the previous month.
Q. If the attendee/ticket buyer pays for the fees; does the chapter still
receive an invoice?
A. Yes, Eventbrite will send the chapter an invoice via email for the fees
Eventbrite has collected on your behalf. If you do not sell any tickets, you
will not get billed.
Q. How can I brand Eventbrite for my chapter?
A. You can upload your chapter logo when you customize your event
registration page.
Q. Can my membership roster be uploaded to Eventbrite?
A. Yes, you can upload and save a contact list for an event invitation.
Q. Can the chapter contact get an email notification when someone
registers for an event? A. Yes, the chapter contact will receive an email
message when someone registers for an event. Chapter contacts can also
run a report of all the registered attendees for events. As an additional
option, invitations can be sent with RSVPs to contacts from the chapter.
Q. Can more than one leader from the same chapter set up chapter
events using Eventbrite?

5. A. Yes, you can set up one generic account for your chapter or have
personal accounts set up. Once your chapter is set up, you can add
additional users, as needed.