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Vodafone 360 ‘Portathon’




1 Vodafone 360
A new world




2 What's in it for developers?
What Vodafone are doing with widgets



Support Web standards

Collaborating with JIL

Simplifying commercial environment

Monetisation




3 What's in it for developers?
Desktop into mobile




4 What's in it for developers?
Develop & publish your app with JIL
                             Developers                                                                        Customers


The Joint Innovation Lab
• Four operators                           Y! Keitai                       m-Market          V CAST
  – One billion customers
• One Software Development Kit                              JIL Store (backend)
                                                       Developer Website       Warehouse
• One publishing system
• Roadmap of common device &
  network APIs                                                   JIL Widgets
• Two devices, with more to follow
                                                  LiMo                         Symbian                Others

                                          UMTS/W-CDMA            TD-SCDMA             GPRS     CDMA-2000
Vodafone Roadmap: Devices, APIs and Enablers

                                  H1 2009                            H2 2009                                 H1 2010

         Widget
         enabled             S60 devices (BETA)               S60 devices + 360                 S60 devices + 360 + other mobile OS
         devices


                                                                             HTML + CSS +
                               HTML + CSS +        HTML + CSS +                                     HTML + CSS + Javascript +
     Technologies                                                          Javascript + SVG +
                                Javascript        Javascript + SVG                                Location + PIM + Media + Billing
                                                                             GPS Location



        Feature                                   Dynamic scalable
                                RSS reader                                 Location awareness          Rich Media mashups
       Examples                                       widgets


                                                                            Billing + Pay per
        Network                                                                                     Billing + Location + Flexible
                                                   Billing (BETA)          download billing +
        Enablers                                                                                  charging and billing + presence
                                                                                Location


6 What apps can do for you
Vodafone 360 – the consumer proposition
- an internet service comprising
five elements
Vodafone 360
works on a range of mobiles and PC

   Vodafone 360 mobiles               Other mobile phones           Website
   the best Vodafone 360 experience    with Vodafone 360 services   www.360.com
Discover your app on Vodafone
360 Shop

Vodafone Shop

The one place customers can discover,
buy and discuss content

Powerful recommendations
and promotions engine

A centralised backend + multiple
front-end storefront

Many ways to discover the huge catalogue of content

 9 Vodafone Shop
Your opportunity



Innovate

Distribute

Make money




10 What's in it for developers?
Next steps

Think about the customer


Leverage our reach


Tell us what you think on JIL.org


Get coding…
Vodafone Apps Star - €1m Prize Fund!

                                For full details visit:
                                www.jil.org /vodafone /appstar
Vodafone 360 - Keynote

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Vodafone 360 - Keynote

  • 2. A new world 2 What's in it for developers?
  • 3. What Vodafone are doing with widgets Support Web standards Collaborating with JIL Simplifying commercial environment Monetisation 3 What's in it for developers?
  • 4. Desktop into mobile 4 What's in it for developers?
  • 5. Develop & publish your app with JIL Developers Customers The Joint Innovation Lab • Four operators Y! Keitai m-Market V CAST – One billion customers • One Software Development Kit JIL Store (backend) Developer Website Warehouse • One publishing system • Roadmap of common device & network APIs JIL Widgets • Two devices, with more to follow LiMo Symbian Others UMTS/W-CDMA TD-SCDMA GPRS CDMA-2000
  • 6. Vodafone Roadmap: Devices, APIs and Enablers H1 2009 H2 2009 H1 2010 Widget enabled S60 devices (BETA) S60 devices + 360 S60 devices + 360 + other mobile OS devices HTML + CSS + HTML + CSS + HTML + CSS + HTML + CSS + Javascript + Technologies Javascript + SVG + Javascript Javascript + SVG Location + PIM + Media + Billing GPS Location Feature Dynamic scalable RSS reader Location awareness Rich Media mashups Examples widgets Billing + Pay per Network Billing + Location + Flexible Billing (BETA) download billing + Enablers charging and billing + presence Location 6 What apps can do for you
  • 7. Vodafone 360 – the consumer proposition - an internet service comprising five elements
  • 8. Vodafone 360 works on a range of mobiles and PC Vodafone 360 mobiles Other mobile phones Website the best Vodafone 360 experience with Vodafone 360 services www.360.com
  • 9. Discover your app on Vodafone 360 Shop Vodafone Shop The one place customers can discover, buy and discuss content Powerful recommendations and promotions engine A centralised backend + multiple front-end storefront Many ways to discover the huge catalogue of content 9 Vodafone Shop
  • 11. Next steps Think about the customer Leverage our reach Tell us what you think on JIL.org Get coding…
  • 12. Vodafone Apps Star - €1m Prize Fund! For full details visit: www.jil.org /vodafone /appstar