This document provides tips for using Twitter effectively including using hashtags and retweets to spread messages, responding to comments to build relationships, and remembering that everything is public even direct messages. The key points are to keep tweets very short at 140 characters or less, engage with your network by following others and responding to comments, and be aware that everything is visible to others on the platform.

1. Twitter Mat Morrison Global digital director , Porter Novelli [email_address] @mediaczar

2. What are you doing?

3. Tweet

4. Very, very short Very, very fast

8. There’s a plane in the Hudson. I’m on a ferry going to pick up the people. Crazy. @jkrums

9. Why should I care?

10. Listen what are people saying about you? conduct ad hoc surveys

11. Respond complement existing customer service respond to criticism and praise

12. Influence break news faster than other channels direct people’s attention to good things

13. Enlist build relationships & networks create WOM networks

15. The Basics

16. 140 characters

17. Profile choose a short username include your full name (and company) in your bio include a recognizable photograph or image

19. Friends & Followers (nearly) everything you say is public followers get updates on what you say you get updates on what friends say

26. @ Replies & Mentions everyone can read addressee more likely to read allows conversation

30. D Direct Messages only addressee can read allows private conversation

31. RT ReTweets spread the word from friends to followers keep message short! can ask for RTs

32. #hashtags let lots of people share a conversation keep hashtag short! hashtag for today is #pntwit

34. Getting started get an account (short username) fill in your profile properly (with photo!) embrace the network - follow friends & watch who they’re following get a desktop tool be useful, be interesting, be engaged

35. Beware if you open a channel (even a broadcast channel) they’ll talk back remember that it’s all public... even the private bits