A short introduction to the Porter Novelli approach to integrated communications prepared and delivered for Social Media Week London 2010

1. Porter Novelli 4 February 2010
Not all about the Online
# tags:
#smwLDN
Kerry Gaffney
Head of Digital, PN UK

2. Porter Novelli 4 February 2010
Not all about the online

3. Porter Novelli 4 February 2010
2. Digital agencies will
disappear

4. Porter Novelli 4 February 2010
“Digital agencies will either evolve into
creative studios—useful for developing
widgets and viral videos—but strategy
will be developed by agencies with a
broader understanding of all media,
not just a single medium.”
Paul Holmes, Jan 2010
http://www.holmesreport.com/
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.

5. Porter Novelli 4 February 2010
Mainstream Media
Real World
Digital

6. Porter Novelli 4 February 2010
In theory

7. Porter Novelli 4 February 2010
Mainstream Media
Digital
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.

8. Porter Novelli 4 February 2010
Mainstream Media
Real World
Digital
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.

9. Porter Novelli 4 February 2010
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.

10. Porter Novelli 4 February 2010
Mainstream Media
Real World
Digital
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.

11. Porter Novelli 4 February 2010
Mainstream Media
Real World
Digital
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.

12. Porter Novelli 4 February 2010
In practice

13. Porter Novelli 4 February 2010
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.

14. Porter Novelli 4 February 2010
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.

15. Porter Novelli 4 February 2010
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.

16. Porter Novelli 4 February 2010
Speaking to all the designers and animators from the
other 11 agencies (hello to all we met!) it seems they were
all as equally impressed with our clip as we had been with
theirs and most of them had had just as positive a time as
us when working on the new HP Z800 machines. So as far
as I can see this can only be good news for Hewlett
Packard and bad news for their competitors as their Z800
seems to be holding more than its own against the likes of
the Mac pros and may possibly change the way design
agencies will think when they go to choose machines for
their studio in future.
http://www.midgibyte.com/blog/
Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.

17. Porter Novelli 4 February 2010
Thank you.