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1. Mobile
Marke+ng
and
Display
Adver+sing
pla5orms
under
one
roof
Symbiosis
|
noun
|
interac(on
between
two
different
organisms
living
in
close
physical
associa(on,
typically
to
the
advantage
of
both.

2. What
we
do
• Complementary mobile marketing and
display ad platform for local business
• Instant mobile website creation, SMS
engagement suite
• Instant display ad creation, preview,
deployment
• Channel partners:
– Reachlocal, NY Times Group (Halifax), Digital First
Media, Morris, McClatchy, PricingEngine,
DisplayPoints, SoHoOS, more
©
2012
InSequent,
Inc.
All
Rights
Reserved

3. Why
we
do
mobile
markeCng
• Approx.
40%
of
traffic
currently
comes
from
mobile
devices.
Increasing
rapidly1
• Mobile
traffic
on
a
mobile
friendly
site
converts
up
to
2.0x
beDer
than
desktop
• 14%
of
SMBs
have
a
unique
web
site
built
with
mobile
consumers
in
mind2
• 84%
of
SMBs
with
mobile
presence
experience
increase
in
new
business
ac+vity3
Sources:
1)
BIA
Kelsey,
2)
ZDNet,
3)
Web.com
©
2012
InSequent,
Inc.
All
Rights
Reserved

4. Non-­‐opCmized
site
=
Lost
sales
• PROBLEM:
Most
SMB
websites
are
not
op+mized
for
proper
display
or
ease
of
naviga+on
on
mobile
devices
– Content
not
legible
w/out
panning,
zooming
– Slow
load
+me
– Not
Click/Thumb-­‐friendly
– Too
much
info
• RESULT:
Sub-­‐par
user
experience
equals
suppressed
ROI
from
digital
ad
efforts
©
2012
InSequent,
Inc.
All
Rights
Reserved

5. Mobile
is
a
requirement
A
Case
for
the
Mobile
Site...
Example:
• 1,000
users
visit
your
landing
page,
2%
(20)
of
them
convert.
• You
do
an
A/B
test,
improving
conversion
by
25%
(5)
users.
• The
mobile
visitors
(20-­‐40%
or
200-­‐400
visitors)
however
are
ignored
and
presented
with
the
desktop
site.
It's
logical
that
focusing
on
converCng
these
200+
makes
more
sense
than
the
5
new
conversions,
especially
since
mobile
users
are
more
likely
to
convert…
©
2012
InSequent,
Inc.
All
Rights
Reserved

6. Mobile
=
AcCon
"88%
of
mobile
searchers
take
ac8on
within
24
hours.
About
70%
take
ac8on
within
1
hour."
~
Google
Mobile
Movement
Study,
2011
• 90%
of
text
messages
are
read
<3
minutes1
• 94%
of
users
look
for
local
informa+on
on
their
phone
and
90%
take
ac+on
as
a
result2
• Mobile
coupons
are
10x
more
likely
to
be
opened3
Sources:
May
2012,
1)
Luxury
Daily,
2)
Google,
Our
Mobile
Planet:
United
States,
Understanding
the
Mobile
Customer,
3)Mobile
Commerce
Daily
©
2012
InSequent,
Inc.
All
Rights
Reserved

7. Why
we
do
digital
adverCsing
The
digital
adver+sing
world
is
Brands
have
in-­‐house
teams
or
fragmented
and
complicated.
agencies
to
execute
strategy.
SMBs
don’t
have
the
…so
they
s+ck
with
what
+me.
They
don’t
they
know.
have
the
budget…
Tradi+onal
adver+sing

8. The
Market:
$500
B/$200
B
to
be
disrupted
• Total
adver+sing
industry
is
$500
billion
in
US
• All
current
technologies
are
focused
on
the
top
of
market
($300
billion)
• Current
local
ad
spend
in
the
U.S.
alone
is
over
$150
billion
• The
untapped
market
is
worth
$200
billion
• AdWords
revenue
from
SMBs
was
$7
billion
in
2011
©
2012
InSequent,
Inc.
All
Rights
Reserved

9. One
Stop
Ad
PlaXorm
Easy-­‐to-­‐use
crea+ve
pla5orm
that
allows
SMBs
to
execute
Agency-­‐quality
adver+sing
campaigns
with
NO
minimum
spending.
Local
Adver+ser
Create
Target
Deploy
Track

10. The
Biggest
of
Them
All
Source:
Morgan
Stanley
State
of
Mobile
Report.
April,
2012
©
2012
InSequent,
Inc.
All
Rights
Reserved

11. Mobile
plaXorm
compeCtors
SMB
oriented
Agency
oriented
Large
adverCser
oriented
©
2012
InSequent,
Inc.
All
Rights
Reserved

12. Ad
plaXorm
compeCtors
SMB
oriented
Agency
oriented
Large
adverCser
oriented
©
2012
InSequent,
Inc.
All
Rights
Reserved

13. DifferenCaCon
None
of
our
compe+tors
offer
a
one
stop
solu+on
– Mobile
Websites
– SMS
engagement
suite
– Display
ad
create
and
deploy
across
desktop/mobile
web
and
app
networks
We
drive
traffic.
We
op+mize
traffic.
We
convert
traffic.
©
2012
InSequent,
Inc.
All
Rights
Reserved

14. Team
• Mark
Porter
–
ops
and
biz
dev
• Tom
Flaherty
-­‐
channel
management
• Chen
Hu
-­‐
engineering
• Gary
Allan
-­‐
controller
• 6
part
+me
ad
ops
• 10
engineers
in
China
• Advisors
–
David
Grohol
(biz
dev),
Bill
Angeloni
(finance/opps),
Alfredo
Guilbert
(biz
dev/ad
pla5orm),
Piers
Hakken
(tech
architecture),
Steve
Clinton
(legal),
Brian
Jacobs
(venture)
©
2012
InSequent,
Inc.
All
Rights
Reserved

15. Addendum
©
2012
InSequent,
Inc.
All
Rights
Reserved

16. Mobile
Websites
Desktop
conversion
in
5
seconds
©
2012
InSequent,
Inc.
All
Rights
Reserved

17. Mobile
Engagement
Keywords
&
QR
Codes
©
2012
InSequent,
Inc.
All
Rights
Reserved

18. Mobile
MarkeCng
SMS
Messaging
&
Mobile
coupons
©
2012
InSequent,
Inc.
All
Rights
Reserved

19. Design:
Simple
Mode
Images
>
Text
>
Call-­‐to-­‐Ac(on
>
Customize
>
Target
>
Launch
Create,
target
and
deploy
stunning,
rich
media
promo+ons
in
real
+me.
• Six
guided
steps
to
create
&
deploy
web/mobile
campaign
• Drag-­‐and-­‐drop
asset
selecCon
• All
sizes
supported
(MMA,
LAB,
etc.)
Custom
sizes
available
• Full
animaCon
available
• 4Mads
determines
targeCng
based
on
AdverCser
objecCves.

20. Design:
Advanced
Mode
Remove
the
high
cost
of
developing
engaging
mobile
and
online
ad
crea+ve.
Save
thousands
of
dollars
and
hours
invested
in
hiring
Flash
or
HTML
programmers
• Full
creaCve
suite
with
pixel-­‐
level
control.
• Upload
unlimited
image
assets,
search
www
for
image
assets
• Upload
unlimited
fonts
• Over
100
animaCon
effects
• Create
&
store
templates
• All
sizes
supported
(MMA,
LAB,
etc.)
Create
any
size
• Publish
.swf
and
HTML-­‐5-­‐
friendly
output
with
backup
.gifs
• All
ads
are
completely
exportable
to
.zip
–
publish
wherever
you
want

21. Design:
Site
Preview
The
site
preview
func+on
allows
you
to
review
your
ads
in
context
–
great
for
both
the
approval
and
revision
processes.