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October 1

Posh
Concepts
Company
Profile

Posh Concepts is a strategic marketing and
consulting firm serving clients on a platform of
professionalism, creativity and innovation. Our core
competencies in the areas of Public Relations,
Marketing and Event Planning allow us to
differentiate ourselves from our competitors by
using a multidisciplinary approach to come from all
angles of communication and strategy. By doing so
                                                          Consulting Services
we take our clients overall goals a couple notches
higher than their expectations. Our philosophy is to
                                                          and Descriptions
provide our clients with creative, innovative
concepts, in a sleek, professional manner, Posh
Concepts is what we do, who we are and what we
create. Enclosed you will find detailed descriptions of
our service offering and pricing strategy.
cynthiac@poshconcepts.net
                                                                           www.poshconcepts.net
                                                                                   678-600-4316

                                  COMPANY PROFILE


Posh Concepts is a strategic management and consulting firm providing practical assistance to
businesses, non-government agencies, non-profit organizations and individuals by creating and
implementing strategies in the areas of Strategic Communications, Marketing, Public Relations,
Event Planning, Image consulting, Lifestyle Management and other services upon request. The
firm is lead by Founder and Creative Visionary Cynthia Crosby.

With a wide array of experience in multiple industries our consulting firm service clients on a
platform of professionalism, creativity and innovation. Our core competencies in the areas of
Public Relations, Marketing and Event Planning allow us to differentiate ourselves from our
competitors by using a multidisciplinary approach to come from all angles of communication
and strategy. By doing so we take our clients overall goals a couple notches higher than their
expectations. Our philosophy is to provide our clients with creative, innovative concepts, in a
sleek, professional manner. Posh Concepts is what we do, who we are and what we create.



Posh Concepts Divisions
      Public Relations
      Marketing
      Event Planning
      Lifestyle Management and Image Consulting


Posh Concepts Family of Companies

      Posh Life Lifestyle Company Live a Posh Life
      Posh Life Non-Profit Live Free, Live Focused, Live Happy
cynthiac@poshconcepts.net
                                                                                 www.poshconcepts.net
                                                                                         678-600-4316

                                   COMPANY DIVISIONS
                              BREAKDOWN OF SERVICES
                           Management and Administration
Management Function-Plan Organize Direct Control Motivate

Operational Function- Policy Compliance, Stakeholder Relations, Promotional Program Initiation and
Implementation, Internal Communications Strategy and Development, Administration, Event
Management and Implementation

Consulting and Advisor-To Top management, To Department Heads, down through various levels of
Organizational Chart

Stakeholder Relations- Investor Relations, Community Relations, Employee Relations, Government
Relations

                              Strategic Management and Communications

Strategic Planning and Positioning- strategy development, differentiation and positioning

Strategic Management-strategy management, oversee development and implementation

Crisis Management-developing strategies and tools to deal with unexpected developments

                                            Writing Services

Feature Articles- by and about the company help explain specific projects industry tools, etc. while
positioning the organization

News Releases-keep target market, editors and readers up to date on positive developments, business
news, technological advances, promotions, new hires, special events etc.

Company Profile-Present the Company’s achievements in a positive light

Brochures/Flyers-Content Creation, explain client offering in more detail

Newsletters-valuable ongoing channel of communication to bring the client’s message to current and
potential customers
cynthiac@poshconcepts.net
                                                                                www.poshconcepts.net
                                                                                        678-600-4316

                    Public Relations (PR) Traditional Services
Stakeholder Relations-Media Relations, Investor Relations, Community Relations, Employee Relations,
Government Relations, Donor Relations, Relationship Management

PR Writing Services-Press Releases, Pitch Letters, Website Copy, Press Kits, Biographies, Look Books,
Media Alerts, Fact Sheets

Public Relations Campaigns

Media Outreach-press release and press kit distribution, press worthy topics out on the wire to network
of tailored contacts In print radio and broadcast

Editorial Outreach-Targeted pitches, seasonal stories, new product launches, event promotions,
features, business profiles, TV appearances and more

Contact Management- contacting and maintaining relationships with relevant commentaries for client’s
business goals.

Non-Traditional Exposure-Our specialty at Posh Concepts is finding unconventional ways of creativity to
get clients exposure and visibility in the marketplace.




                                      Marketing Services
Branding                                                                        Corporate Identity

Creative Design Services-Logos, Graphic Layout, Design of Press Kits, Design and Look Book Layout,
Letter Head Business and Press Materials, Websites

Social Media-Social Networking on relevant social media sites geared toward clients, target market and
industry.

World Wide Web Services-Establish early presence within the powerful communication tool of the
internet

Strategic Planning and Positioning- strategy development, differentiation and positioning

Strategic Management-strategy management, oversee development and implementation
cynthiac@poshconcepts.net
                                                                                    www.poshconcepts.net
                                                                                            678-600-4316

Video Services-Take advantage of opportunities to gain exposure in broadcast and desktop media

Marketing Collateral-brochures, flyers, booklets, promotional material highlighting client service and
programs

Advertising-branding exposure in publications and mediums that reach target audience

Cause Marketing-Community outreach to causes firm supports, partner organizations for social
responsibility.

                             Special Event Planning Services
Professional Services-association meetings, corporate events, stakeholder meetings, allow firm to
highlight latest achievements and innovators share information with colleagues

Business Services-Explain new developments trends services and products in detail in a setting where
the client is in charge.

Event Production-creation and development of press worthy event concepts

Production-for fashion shows, dinner parties, new product launches, preferences special events and
tradeshows.

Pre Production Services-site inspections, negotiation rates, vendor recommendations, music and
catering

Planning- timeline, logistics, staffing, branding, coordination, invitations, design distribution and guest
list management, VIP invites and procurement.

Press Coverage- including photographs, print, press and broadcast media.

Gift Bag Fulfillment-acquiring, compiling, promotional items for gifting

Securing Sponsorships-to assist with funding

Event Execution-bringing the event concept from paper to life

Trade Shows-sales force meet face to face with purchasing decision makers, organizing industry specific
groups and presentations.
cynthiac@poshconcepts.net
                                                            www.poshconcepts.net
                                                                    678-600-4316


                           Pricing Strategy
~Consultation

    ~Needs Assessment

          ~Budget Assessment

                ~Initial Business Jumpstart Fee

                          ~Monthly Retainer Pricing

                                       ~Itemized Pricing

                                            ~One-time Project Pricing

                                                      ~Per Project Pricing %



Experience in Multiple Industries * Pricing Based On Consultation and Budget
Assessment Business Size, Scope of Work, and Customized Service Offering.

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Posh Concepts Company Profile

  • 1. October 1 Posh Concepts Company Profile Posh Concepts is a strategic marketing and consulting firm serving clients on a platform of professionalism, creativity and innovation. Our core competencies in the areas of Public Relations, Marketing and Event Planning allow us to differentiate ourselves from our competitors by using a multidisciplinary approach to come from all angles of communication and strategy. By doing so Consulting Services we take our clients overall goals a couple notches higher than their expectations. Our philosophy is to and Descriptions provide our clients with creative, innovative concepts, in a sleek, professional manner, Posh Concepts is what we do, who we are and what we create. Enclosed you will find detailed descriptions of our service offering and pricing strategy.
  • 2. cynthiac@poshconcepts.net www.poshconcepts.net 678-600-4316 COMPANY PROFILE Posh Concepts is a strategic management and consulting firm providing practical assistance to businesses, non-government agencies, non-profit organizations and individuals by creating and implementing strategies in the areas of Strategic Communications, Marketing, Public Relations, Event Planning, Image consulting, Lifestyle Management and other services upon request. The firm is lead by Founder and Creative Visionary Cynthia Crosby. With a wide array of experience in multiple industries our consulting firm service clients on a platform of professionalism, creativity and innovation. Our core competencies in the areas of Public Relations, Marketing and Event Planning allow us to differentiate ourselves from our competitors by using a multidisciplinary approach to come from all angles of communication and strategy. By doing so we take our clients overall goals a couple notches higher than their expectations. Our philosophy is to provide our clients with creative, innovative concepts, in a sleek, professional manner. Posh Concepts is what we do, who we are and what we create. Posh Concepts Divisions  Public Relations  Marketing  Event Planning  Lifestyle Management and Image Consulting Posh Concepts Family of Companies  Posh Life Lifestyle Company Live a Posh Life  Posh Life Non-Profit Live Free, Live Focused, Live Happy
  • 3. cynthiac@poshconcepts.net www.poshconcepts.net 678-600-4316 COMPANY DIVISIONS BREAKDOWN OF SERVICES Management and Administration Management Function-Plan Organize Direct Control Motivate Operational Function- Policy Compliance, Stakeholder Relations, Promotional Program Initiation and Implementation, Internal Communications Strategy and Development, Administration, Event Management and Implementation Consulting and Advisor-To Top management, To Department Heads, down through various levels of Organizational Chart Stakeholder Relations- Investor Relations, Community Relations, Employee Relations, Government Relations Strategic Management and Communications Strategic Planning and Positioning- strategy development, differentiation and positioning Strategic Management-strategy management, oversee development and implementation Crisis Management-developing strategies and tools to deal with unexpected developments Writing Services Feature Articles- by and about the company help explain specific projects industry tools, etc. while positioning the organization News Releases-keep target market, editors and readers up to date on positive developments, business news, technological advances, promotions, new hires, special events etc. Company Profile-Present the Company’s achievements in a positive light Brochures/Flyers-Content Creation, explain client offering in more detail Newsletters-valuable ongoing channel of communication to bring the client’s message to current and potential customers
  • 4. cynthiac@poshconcepts.net www.poshconcepts.net 678-600-4316 Public Relations (PR) Traditional Services Stakeholder Relations-Media Relations, Investor Relations, Community Relations, Employee Relations, Government Relations, Donor Relations, Relationship Management PR Writing Services-Press Releases, Pitch Letters, Website Copy, Press Kits, Biographies, Look Books, Media Alerts, Fact Sheets Public Relations Campaigns Media Outreach-press release and press kit distribution, press worthy topics out on the wire to network of tailored contacts In print radio and broadcast Editorial Outreach-Targeted pitches, seasonal stories, new product launches, event promotions, features, business profiles, TV appearances and more Contact Management- contacting and maintaining relationships with relevant commentaries for client’s business goals. Non-Traditional Exposure-Our specialty at Posh Concepts is finding unconventional ways of creativity to get clients exposure and visibility in the marketplace. Marketing Services Branding Corporate Identity Creative Design Services-Logos, Graphic Layout, Design of Press Kits, Design and Look Book Layout, Letter Head Business and Press Materials, Websites Social Media-Social Networking on relevant social media sites geared toward clients, target market and industry. World Wide Web Services-Establish early presence within the powerful communication tool of the internet Strategic Planning and Positioning- strategy development, differentiation and positioning Strategic Management-strategy management, oversee development and implementation
  • 5. cynthiac@poshconcepts.net www.poshconcepts.net 678-600-4316 Video Services-Take advantage of opportunities to gain exposure in broadcast and desktop media Marketing Collateral-brochures, flyers, booklets, promotional material highlighting client service and programs Advertising-branding exposure in publications and mediums that reach target audience Cause Marketing-Community outreach to causes firm supports, partner organizations for social responsibility. Special Event Planning Services Professional Services-association meetings, corporate events, stakeholder meetings, allow firm to highlight latest achievements and innovators share information with colleagues Business Services-Explain new developments trends services and products in detail in a setting where the client is in charge. Event Production-creation and development of press worthy event concepts Production-for fashion shows, dinner parties, new product launches, preferences special events and tradeshows. Pre Production Services-site inspections, negotiation rates, vendor recommendations, music and catering Planning- timeline, logistics, staffing, branding, coordination, invitations, design distribution and guest list management, VIP invites and procurement. Press Coverage- including photographs, print, press and broadcast media. Gift Bag Fulfillment-acquiring, compiling, promotional items for gifting Securing Sponsorships-to assist with funding Event Execution-bringing the event concept from paper to life Trade Shows-sales force meet face to face with purchasing decision makers, organizing industry specific groups and presentations.
  • 6. cynthiac@poshconcepts.net www.poshconcepts.net 678-600-4316 Pricing Strategy ~Consultation ~Needs Assessment ~Budget Assessment ~Initial Business Jumpstart Fee ~Monthly Retainer Pricing ~Itemized Pricing ~One-time Project Pricing ~Per Project Pricing % Experience in Multiple Industries * Pricing Based On Consultation and Budget Assessment Business Size, Scope of Work, and Customized Service Offering.