Charlotte SEO. Learn More about what SEO specialists in Charlotte and around the world are doing these days to get awesome rankings. Visit http://possibleweb.com

1. Possible Web Marketing

2. What is Search Engine
What is SEO
Types Of SEO
SEO Cycle
Search Engine Basics
SEO Procedure
Important SEO Abbreviation
On Page SEO Elements
Off Page SEO Elements

3. A software program or script available through the Internet that searches
documents and files for keywords and returns the results of any files containing
those keywords. a search engine is a coordinated set
of programs that includes:
 A spider (also called a “Crawler" or a “Bot") that goes
to every page on every Web site that wants to be
searchable and reads it, using hypertext links on each
internal pages or interlinked other pages.
 A program that creates a huge index from the pages
that have been read
 A program that receives your search request, compares
it to the entries in the index, and returns results to you.

4. Search engine optimization ( SEO ) is a method to increase a Website's traffic
from "free" , "organic" listing on search engines. It also helps search engines
To find and rank your site higher than the millions of other sites in response to
a search query.
•On Site user
engagement features
•Social Media & Viral
Marketing
Social
•Manual Request and
creation
•Content Based Link
Strategies
Link Building
•Term & Phrase
Selection
•On Page Targeting
•Internal Anchor Text
Keyword Research
& Targeting
•Unique Text Content
•URL Structure
•Server Response Code
•Sitemaps
Accessible, Quality
Content

5. SEO
On Page
Optimization
Off Page
Optimization

6. SEO
Keyword
Research
Competitor
Analysis
Website
Design &
Analysis
On Page
Optimization
Google
Webmaster
Tool
Off Page
Optimization
On Going
Content
addition
Social Media
Blogging
Maintenance

7. Crawling: To
discover the
web pages on
the internet
Indexing: To
build an
index to
facilitate
query
processing
Query
Processing:
Extract the
most relevant
page based
on user's
query terms
Ranking:
Order the
result based
on relevancy

8. The Web Server Sends the query to the
Index servers. The content inside the index
Servers is similar to the index in the back
Of a book – it tells which pages contain the
Words the match the query.
The query travels to the doc servers, which
Actually retrieve the stored documents and
Snippets are generated to describe each
Search results.
The search results are returned to the user
In a fraction of a second.

9. Server Status
Code Error
200 – Status ok
301 – Moved
Permanently/New
Location
404 – Not Found
URL/Webpage
Online
Marketing Tools
Ad Center – Microsoft
advertisement
Google Adsense
Google Adword
Affiliate Marketing
Google Search
Terms
Site:www.abc.com To
check index pages
Link:www.abc.com
To check inbound links
Related:www.abce.com
To Check related
websites
Cache:www.abc.com
To Check cache date in
Google
SEO
Abbreviation
SERP – Search Engine
Result Per Page
PPC – Pay Per Click
ROI – Return on
Investment
Stop Words – A, the,
and, is etc

10. On-Page SEO Checklist
•Always start with keyword
selection, research and
testing
•Meta Description tag
•ALT Tags
•H1 Tags
•URL Structure
•Internal Link Strategy
•Content
•Keyword Density
•Site Map - Both XML and
User Sitemap
•Usability and accessibility
•Track target keywords
On-page SEO mistakes
•Duplicate content
•URL variants of the same
pages
•Off-site images and
content on-site
•Duplicate title tags
•Duplicate Meta Description
Spammy SEO tactics
•Hidden text
•Hidden links
•Keyword repetition
•Doorway pages
•Mirror pages
•Cloaking

11. Off-Page SEO Checklist
•Always start with keyword
research, testing and
selection
•Use Keywords in link
anchor text
•Obtain links from high
ranking publisher sites
•One-way inbound links
•Deep linking
•Target a large list of
keywords
•Track all active keywords
and refine strategy as
required
Off Page Techniques
•Article Submission
•Press Release Distribution
•Social Bookmarking
•Directory Submission
•Blog Commenting
•Classified Ads Posting
•Forum Commenting
•Guest Posting
•Free Business Listings
•Document Sharing
•Web 2.0 Promotion
•Q+A sites
•Video Marketing
Do Not Use off-page SEO
spamming tactics
•Link farms (sites with
100+ outbound links per
page)
•Using irrelevant keywords
in your link-ads
•Garbage links
•Link churning
•Hidden inbound links

12. For More Information, Visit below mentioned Web Sources
•https://www.youtube.com/user/PossibleWebYouTube
•https://www.facebook.com/PossibleWebFaceBook
•http://www.possiblewebmarketing.comWebsite