Business 101

1. LET’S TALK
BUSINESS
WITH ADENIYI ADEBOLA ATIBA

2. OPENING FORMALITIES

3. Adeniyi Adebola Atiba
C.E.O./Principal Consultant ,
The Potter’s Touch Services

4. OBJECTIVES
•HOW TO WRITE A WINNING BUSINESS PLAN
•HOW TO WRITE AN EFFECTIVE BUSINESS/SALES
PROPOSAL
•HOW TO FUND YOUR BUSINESS
•HOW TO IMPROVE YOUR BUSINESS

5. BUSINESS WRITING 101
HOW TO WRITE A WINNING BUSINESS PLAN

6. Thinking about starting a
business?
What is a Business Plan?
A company's business plan is what lenders such as banks and any
other financial institution use in deciding to lend you money.
It's the main company document that your employees -- and you -- use
to gauge your company's success and to make decisions about what
you should do first, second, or not at all.
A business plan is your road map for how you expect to succeed and
how you'll measure success.

7. 1. An executive summary
outlining goals and objectives.
THE EXECUTIVE SUMMARY
INTRODUCES YOUR BUSINESS
STRATEGY AND PROBABLY IS THE MOST
IMPORTANT SECTION FOR LENDING
INSTITUTIONS.

8. 2. A brief account of how the
company began.
CLEARLY EXPLAIN THE ORIGINS BEHIND THE COMPANY'S
CREATION AND HOW YOU OR YOUR BUSINESS ASSOCIATE
CAME UP WITH THE IDEA TO START YOUR BUSINESS.

9. 3. Your company's goals.
EXPLAIN IN A FEW PARAGRAPHS YOUR SHORT- AND
LONG-TERM GOALS FOR THE COMPANY.

10. 4. Biographies of the
management team.
THE MANAGEMENT SECTION SHOULD INCLUDE THE
NAMES AND BACKGROUNDS OF LEAD MEMBERS OF THE
MANAGEMENT TEAM AND THEIR RESPECTIVE
RESPONSIBILITIES.

11. 5. The service or product you
plan to offer.
A KEY ASPECT OF THIS SECTION WILL BE A DISCUSSION
OF HOW YOUR PRODUCT OR SERVICE DIFFERS FROM
EVERYTHING ELSE ON THE MARKET.

12. 6. The market potential for
your service or product.
REMEMBER THAT YOU'VE GOT TO CONVINCE LENDERS,
EMPLOYEES AND OTHERS THAT THE MARKET YOU'RE
AFTER IS RELATIVELY LARGE AND GROWING.

13. 7. A marketing strategy.
HOW DO YOU PLAN TO TELL THE WORLD
YOU'RE OPEN FOR BUSINESS?

14. 8. A three- to five-year
financial projection.
THIS SECTION SHOULD INCLUDE A SUMMARY OF YOUR EXPECTED
FINANCIAL FORECASTS, INCLUDING SPREADSHEETS SHOWING THE
METHOD THAT YOU USED TO REACH THESE PROJECTIONS. ALSO
INCLUDED YOUR BALANCE SHEETS, INCOME STATEMENTS AND
CASH-FLOW PROJECTIONS FOR THE ENTIRE PERIOD OF THAT YEAR.
THIS SECTION IS ALSO WHERE YOU TELL YOUR INVESTORS HOW
MUCH MONEY YOU INTEND RAISING AS START UP CAPITAL.

15. 9. An Exit Strategy.
ALL GOOD BUSINESS PLANS INCLUDE A SECTION THAT LAYS OUT
THE BENCHMARKS YOU'LL USE IN DECIDING TO CALL IT QUITS.

16. Class Activity

17. Raising funds
for your
business
Small business finance
options without going
to the bank

18. Writing an effective business
proposal
QUICK STEPS

19. What is a business proposal?
A BUSINESS PROPOSAL IS A SALES TOOL. IT IS A DOCUMENT
WRITTEN SPECIFICALLY TO GAIN SOMEONE'S BUSINESS. IT IS
NOT THE SAME THING AS A BUSINESS PLAN, WHICH IS A
DOCUMENT OUTLINING THE FORM AND STRUCTURE OF A
NEW BUSINESS. IT IS A SOLICITATION, SOMETIMES CALLED A
SALES PROPOSAL, WHERE YOU EXPLAIN YOUR PROPOSAL IN
SUCH A WAY AS TO WIN THE FAVOR OF THE SOLICITED
PARTY.

20. Before Writing the Proposal
Know your intended client well
Make sure that your clients need exactly what you
are offering
Think of ways to establish your credibility
Make sure you showcase examples of your expertise

21. The Proposal Writing Process

22. Sales Proposal Format

23. 1. company introduction and
competitive advantages.
IN THE SECTION, YOU NEED TO SHOW THE COMPANY
BACKGROUND AND KEY ADVANTAGES. FOR EXAMPLE,
COMPANY NAME:____; MISSION STATEMENT:____;
SERVICES OR PRODUCTS PROVIDED:____: OFFICE
LOCATION:____; CONTACT DETAILS:___; PROJECT
TEAM:___; THE KEY COMPETITIVE ADVANTAGE OF
OUR COMPANY:______; THE BENEFITS WE BRING TO
YOUR COMPANY:_____.

24. 2. Identification of buyers’
needs and your solution
IN THE SECTION, YOU NEED TO IDENTIFY THE NEEDS
OF YOUR TARGET BUYERS AND PROJECT SCOPE. FOR
EXAMPLE:
THERE
ARE
GENERAL
REQUIREMENTS:____;
TECHNICAL
REQUIREMENTS:____;
TIMELINE
REQUIREMENTS:____;
COST
REQUIREMENTS:___.
AFTER THE ANALYSIS OF THE PROJECT AND
SITUATION, WE HAVE PROPOSED THE FOLLOWING
SOLUTIONS:____.

25. 3. Implementation plan and
budget.
IN THE SECTION, YOU NEED TO GIVE DETAILS OF YOUR
IMPLEMENTATION PLAN AND COST PROPOSAL. FOR
EXAMPLE,
THE
IMPLEMENTATION
PLAN
IS
SCHEDULED AS FOLLOWS:____; BASED ON THE
ANALYSIS OF YOUR NEEDS AND SCOPE, WE HAVE
ESTIMATED THE TOTAL COST AT:____; THE COST
BREAKDOWN IS:____.

26. In Conclusion
TO WRITE A BUSINESS PROPOSAL THAT GETS THE BUSINESS
REQUIRES PLENTY OF PREPARATION AND WORK. THE MOST COMMON
MISTAKE MADE BY BUSINESS PROPOSAL WRITERS IS A LACK OF
UNDERSTAND OF THE CLIENT’S BUSINESS, INDUSTRY AND
CHALLENGES.

27. In Conclusion
BECAUSE THE BUSINESS PROPOSAL PROCESS CAN BE
TIME CONSUMING, IT’S EASY TO WANT TO TAKE THE
SHORT CUT AND CREATE A SIMPLE TEMPLATE FOR
SUBMITTING A PROPOSAL. YET, THIS QUICK CUT AND
PASTE METHODOLOGY IS A PATH TO GETTING YOUR
PROPOSAL TOSSED AND YOUR BID OUT OF THE
RUNNING.

28. In Conclusion
TO WRITE A BUSINESS PROPOSAL WORTHY OF YOUR
CLIENTS ATTENTION AND ABLE TO SOLVE THEIR MOST
VEXING PROBLEMS REQUIRES INFORMATION. YOU
NEED TO CLEARLY UNDERSTAND THE ISSUES THE
CLIENT IS FACING WHILE LEAVING YOUR OWN
ASSUMPTIONS AND IMMEDIATE SOLUTIONS ON THE
TABLE.

29. In Conclusion
IF YOU WANT YOUR BUSINESS PROPOSAL TO STAND
OUT IN THE SEA OF COMPETING FIRMS, THE
ESSENTIAL STEP IS TO THOROUGHLY INTERVIEW
YOUR CLIENT.

30. How to improve your business

31. 1st lesson to be learnt in
business
SALES = PROFIT
MORE SALES TRANSLATES TO MORE PROFIT!

32. ??????
HOW DO I SELL MORE SO THAT I CAN MAKE MORE
PROFIT HENCE MORE MONEY?
OR
HOW CAN I INCREASE MY SELLING ACTIVITIES, SINCE
IT IS THESE ACTIVITIES THAT TRANSLATE TO
PROFITABILITY?

33. Answer
1.LEVERAGE ON YOUR EXISTING CLIENTELE.
2.GET MORE FAMILY MEMBERS.

34. To improve and grow your
business you will need to:
•IMPROVE
•INSPIRE
•INNOVATE

36. Last words
SUCCESS IS INTENTIONAL, IT IS A COMBINATION OF
GENIUS AND HARD WORK

37. The Potter’s Touch Services
Mission
To produce and offer business, career, finance
and personal development products and
services that empower the individual man to
succeed and achieve the life of their dreams.
Vision
To be part of the 1st 10% Human Resource
Capacity Development Firms in the World

38. Our Products
Outperform – live an outstanding life!!!
On Business – practical information to help you
outperform in your business.
Up your Rep - The number one secret to getting
hired 100% of the time.
30 plus business that can make you rich in 2013
10 Winning Habits of Successful Business persons –
free report

39. Our Services
Real estate
Professional Writing Services
Trainings
Coaching/Mentoring
Research
Consulting
Investments

40. Events for 2013
Outperform summit
School of Outperformance

42. QUESTIONS?

43. Thank You for Your Time
Here’s to your All round Success!!!