1. Presentation to Canadian Crude Oil Conference Lake Louise, Alberta, 9 September MMX Satya Brata Das Cambridge Strategies Inc. Energy Leadership Begins in the Mirror

3. Canada: The democratic world’s energy superpower

4. The American battleground

5. The Big Truth Fossil fuels and alternative/emerging energy are complimentary.

8. We Can Lead the World Greener oil sands; cleaner coal; alternative energy; bio-energy and bio-economy. The oil sands can make Canada the world’s first clean-energy superpower.

9. So Let’s Deal With the Elephant in the Room

14. Albertans are engaged and generally optimistic… 65% 89% 76% Percentage of respondents who are engaged, demonstrating three behaviors: Tell, Remain, Strive Believe the oil sands are important to Alberta’s prosperity Do not believe the quality of life in Alberta will decline in the next two years Citizenship Engagement Importance of the oil sands Quality of life will not decline - Conjoint Survey on Albertans Values for Oil Sands Development

15. … Yet there are some problems below the surface 31% 17% 12% Percentage of respondents believe Alberta is managing the oil sands responsibly Satisfaction with Alberta-based Members of Parliament Satisfaction with the Stelmach government Managing the oil sands Satisfaction with Alberta based MPs Satisfaction with Stelmach government - Conjoint Survey on Albertans Values for Oil Sands Development

18. The companies operating in the oil sands should be held liable for all environmental damages caused by their operations Slightly agree Agree Completely agree Disagree Completely disagree Slightly disagree Note: Data collection completed prior to the BP oil spill in the Gulf of Mexico 9 in 10 Albertans feel companies liable for environmental damages… - Conjoint Survey on Albertans Values for Oil Sands Development

19. The companies operating in the oil sands should solely be responsible for reclamation Slightly agree Agree Completely agree Disagree Completely disagree Slightly disagree … Yet fewer feel companies are solely responsible for reclamation - Conjoint Survey on Albertans Values for Oil Sands Development

20. If the government set rules, regulations, and defined best practices, the companies operating in the oil sands should lead all reclamation Slightly agree Agree Completely agree Disagree Completely disagree Slightly disagree 4 of 5 Albertans believe companies should lead reclamation efforts adhering to government rules and standards - Conjoint Survey on Albertans Values for Oil Sands Development

21. If the government set rules, regulations, and defined best practices, the companies operating in the oil sands should lead all reclamation Slightly agree Agree Completely agree Disagree Completely disagree Slightly disagree 4 of 5 Albertans believe companies should lead reclamation efforts adhering to government rules and standards - Conjoint Survey on Albertans Values for Oil Sands Development

22. Reclamation must support and sustain a wide diversity of plants and animals Slightly agree Agree Completely agree Disagree Completely disagree Slightly disagree 87% of Albertans believe reclamation must support and sustain a wide diversity of plants and animals - Conjoint Survey on Albertans Values for Oil Sands Development

23. Who do you trust the most to responsibly manage Alberta’s growth? Brian Mason (NDP Party) David Swann (Liberal Party) Ed Stelmach (PC Party) None of the above Danielle Smith (Wildrose Alliance) Strong level of distrust among established politicians to responsibly manage Alberta’s growth - Conjoint Survey on Albertans Value for Oil Sands Development

24. Suite 208, Empire Building, 10080 Jasper Ave., Edmonton, Alberta, Canada T5J 1V9 [email_address] (780) 420-0505 Ways to Connect www.GreenOilBook.com www.CambridgeStrategies.com