Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.

1. Proven Things You Can Do Right
Now to Get More Traffic
Your Presenter:
Marc Horne

2. Do Not Immediately Start Utilizing
Every Method We Will Discuss.
Pick a couple ways and put primary focus on them.
Unless you have a team of people working for you.

3. REMEMBER:
Have Remarkable Content and Deals
• Nothing trumps remarkable content & solid deals.
• Syndicate your remarkable content & deals across
the web to FB, Twitter, LinkedIn, etc..
• Drive traffic to your blog posts / content.

4. Let’s see our primary options…
• Paid Traffic – Do you have an advertising budget?
• Social Traffic – (Contests, Gamification, FB, Youtube)
• Organic Traffic – Content, syndication, press releases, videos, podcasts, articles,
etc.
• Affiliate Traffic – People with a list, a following, an audience
• Guerrilla Traffic – Pamphlets, billboards, business cards, etc.

5. Paid Traffic
• Google Adsense – http://google.com/adsense
• Bing Advertising - http://advertising.microsoft.com/bing
• Yahoo Advertising Solutions – advertising.yahoo.com
• Facebook Ads – http://facebook.com/advertising
• Plenty of Fish – http://ads.pof.com

6. Paid Traffic
• Stumble Upon - http://stumbleupon.com/ads
• LinkShare - http://linkshare.com/
• ShareASale - http://shareasale.com/
• adBrite - http://adbrite.com/
• InfoLinks - http://www.infolinks.com/
• Clicksor - http://www.clicksor.com/

7. Paid Traffic
• Banner advertising
• Magazines
• Newsletters

8. Social Traffic
• YouTube – Tips, tricks, keywords, titles, descriptions.
• LinkedIn – Join groups, be active.
• Facebook – FB wants businesses to use FB like
regular people do. Not use spam marketing.
• Twitter – syndicate your content from it and tweet
relevant things. Follow folks.
• Pinterest

9. Guerrilla Traffic
• Wacky waving inflatable arm flailing tube men.
• Pamphlets, business cards…
• Swag: coffee mugs, branded video cameras, etc.
• Billboards and beyond.

10. Organic Traffic
• Google wants unique, quality content. Period. Don’t
game the system.
• Blog, articles, podcasts, videos, etc.
• Use HC TRAFFIC PRO.

11. Challenge:
• Create and syndicate one piece of content each day.

12. Optimization
• Call your visitors to act. People are lazy. Instruct your visitors on exactly what your
desired action is.
• Keep your opt in box above the fold and always visible to those who have not yet
subscribed. More than 80% of visitors never scroll down.
• Make opting-in, connecting, and joining your site easy by allowing Facebook
Connect or Open ID as an alternative option to register.
• Provide a solid and real reason that a user should subscribe and make it a no
brainer. Talk Benefits – Not Features.

13. Traffic
• Grow your social media presence. Seek new strategic relationships and
affiliate partners.
• Optimize your website for the search engines by having relevant key
words, titles, and meta descriptions on your website. On-page text and
copy plays a vital role in ranking of websites. Without a vast knowledge of
SEO, the wise thing would be for you to outsource this aspect to
professionals.
• Release remarkable content. Videos, articles, press releases, podcasts,
and social bookmarking are a few types of content that you can submit to
various websites.

14. Gamification
• Gamification is the use of game design techniques,
game thinking and game mechanics to enhance non-
game contexts.
• Encourage users to engage in desired behaviors.
• Las Vegas Casinos, Mobile Apps. (Words
w/Friends), Farmville, etc.

15. Gamification
• achievement "badges”
• achievement levels
• "leader boards"
• a progress bar or other visual meter to indicate how close people are to completing a task a company is
trying to encourage, such as completing a social networking profile or earning a frequent shopper loyalty
award.
• virtual currency
• systems for awarding, redeeming, trading, gifting, and otherwise exchanging points
• challenges between users
• embedding small casual games within other activities

16. Gamification
• Challenge: How can you “Gamify” your website?

17. Incentivizing
• Giving Commissions, Rewards, or Credits for
Sharing and Referring Friends. Incentives can make
employees work harder, affiliates push harder, and
clients more eager to share.

18. Incentivizing
• Challenge: How can you add incentives to your
affiliates, customers, prospects, and employees?

19. Piggybacking
• This is a situation where your company benefits
another company or organization while at the same
time marketing your own product or service.
• Using the "Social Media World" and other highly
trafficked sites to piggy back off of there.
• Guest blog posts.

20. Piggybacking
• In order to be in a position to piggy back:
• - There must be no element of competition
• - You need to be going after the same target
audience
• - You must be able to provide some benefit to the
other company or organization

21. Piggybacking
• Challenge: Find 3-5 companies who you can
piggyback.

22. Freebies
• One of the oldest tricks in the book is to give away
something of value for free. Gain trust, impress,
show that you have value to offer, and folks are
much more likely to want to buy something from you.

23. Nurturing Your List
• You can create stories and options and benefits that naturally spread from this
group to their friends, and your core group can multiply, with 5,000 growing to
10,000 and then 100,000.
• Or you can put the group through a sales funnel, weed out the free riders and
monetize the rest. A 5% conversion rate means you just turned 5,000 interested
people into 250 paying customers.
• Multiplying scales. Dividing helps you make this quarter's numbers.

24. Upgrades and addons
• “Free Offer Plugin”
• Mobile App
• Custom Consulting

25. Thank you for attending
dailydealbuilder.com/go