A retrospective over footwear brand and product development from Powerline 6 Design

1. Footwear Design
retrospective
chip howes soren nielsen tom howes haoyun lu michelle jones francesco gillia craig zacheis josh wright emil goellner martin kim libby judd

2. ‘ICON’
The ICON designed
by Powerline 6 for
Royal Elastics was
an immediate hit.
The ICON quickly
became Royal's best
selling shoe,
accounting for 90%
of Royal Elastic’s
total sales for more
than ten years.

3. ‘ICON’
The ICON designed
by Powerline 6 for
Royal Elastics has
been remixed 100’s
of times in the past
10 years. Different
colors, materials and
artists have made
the Icon a pop
culture standard.

4. 2,000,000
pair sold.
‘SLAP’
The SLAP sandal
designed by
Powerline 6 for Reef
grew Reef’s sales
from $15 million to
$40 million in two
years time. The Slap
sandal remains in
Reef’s collection 10
years after it was
introduced.

5. ‘TARMAC’
Powerline 6
designed the Tarmac
for Gravis ten years
ago. The Tarmac
quickly became the
best seller in the
Gravis collection
accounting for 80%
of total sales since it
was introduced. The
Tarmac remains one
of the top selling
Gravis styles today!

6. ‘TARMAC’
Powerline 6
designed the Tarmac
for Gravis ten years
ago. The Tarmac
quickly became the
best seller in the
Gravis collection
accounting for 80%
of total sales. The
Tarmac, like the
Royal Elastics Icon,
has be remixed by
the most influential
artists of the day.

7. ‘TARMAC’
The Tarmac and
other early styles
designed for Gravis
by Powerline 6
caught the eye of
Michael Lau, the
master of ‘Urban
Vinyl’ figures. Lau
created miniatures
of the Tarmac,
Factor, Rival, and
Merc for his TOM
KID figures!

8. ‘DRIVER’
The DRIVER
snowboard boot
designed for Burton
by Powerline 6 used
innovative materials
and constructions
creating the lightest
and most responsive
boot in the industry.

9. ‘BRUCE IRONS’
The BRUCE IRONS
pro model sandal
was recently
designed by
Powerline 6 as DC’s
flagship sandal
product. Bruce loves
his new DC sandal
because it fits his
personality and
superhero lifestyle.

10. ‘PNTHA’
The PNTHA is one
of many styles
designed and
developed by
Powerline 6 for
London based street
sneaker brand FEIT.
FEIT is stirring up a
storm in critical cities
across the globe.

11. ‘LEALLA’
The Lealla Boot was
designed for the
O’Neill girl with
Winter in mind.
Powerline 6
understands skinny
jeans and hot boots
and how to create
succesful styles the
world over.