When it comes to the promotional practises of educational institutions, digital marketing is playing an ever more strategic role in reaching the prospective students

1. BRANDING STRATEGIES
FOR:-
Present and Prepared by:-
ARVIND
(Online Internet Marketing
Manager)

2. The process involved in creating a unique name and
image for a product in the consumers' mind, mainly
through advertising campaigns with a consistent theme.
Branding aims to establish a significant and differentiated
presence in the market that attracts and retains loyal
customers.
WHAT IS MEANING OF
BRANDING

3. When you need a tissue, do you ask for a tissue, or for a
Kleenex? When you’re ordering a drink at a fast-food
restaurant, do you ask for a cola, or a Coke? What about when
you cut yourself? Do you look for a plastic bandage, or a Band-
Aid?
These terms are known as proprietary eponyms, and they’re
the apex of brand awareness.
Understanding Branding Image In
Normal Language

4. PROCESS OF BRANDING

6. 17 Sneaky Ways to Build Brand
Awareness
1. Referral Programme
2. Impressive Guest Content
3. Info graphics
4. Local Partnership
5. Car Wraps
6. Freebies
7. Social Media Contest
8. Social Focus
9. LinkedIn Publishing
10.Pro Story Telling
11.Unique Personality
12.Podcasts
13.PPC Advertising
14.Remarketing Campaigns
15.Paid Social Advertising
16.Controversy Create
17.Influence Marketing

7. 1. Referral Programme
Users will gladly spread word of your product or service when they know
they’ll get an added perk. Drop box is a great example of how smart referral
programs can growth Hack a business.
2. Impressive Guest Content
Another great way to get your brand known on the web is to deliver ultra
valuable, gorgeous looking content to share on other blogs. Guest posting
(despite what some might tell you) is still a powerful way to get your name
known in your industry.
3. Info graphics
Info graphics are a bright and colorful way to display interesting marketing
data and statistics. These content powerhouses often get shared far and
wide, making them a great tool for brand building and thought leadership.
4. Local Partnership
Another great brand building strategy is to get involved with local
partnerships (this is tremendously important for local-oriented businesses,
but can be applied for other businesses as well). Partner with other local
businesses to hold join intro seminars or festivals.

8. 5. Car Wraps
A classic tried-and-true strategy for building your brand is getting a car wrap! Car
wraps are customized designs that can cover your entire car (don’t worry, you
can still see through the windows)! They can attract a hefty amount of attention,
and it’s a great way to ensure that wherever you go, people are becoming more
familiar with your brand. Wrap your company car or even your own personal
vehicle!
6 Freebies
Everyone loves free stuff! Put your brand name on koozies, pens, Frisbees, etc,
then give away your items at local festivals.
7. Social Media Contest
Run a social media contest in which contestants submit a photo or video, with
other users voting for their favorites. Contestants will share the link with friends
and family to get more votes, building your brand awareness as a result.
8. Social Focus
With the number of social networks constantly increasing, trying to be
forever active on all of them is a fool’s errand. If your business is best
suited to a particular network, then don’t be afraid to put the majority of your
energy into a few sites.

9. 9. LinkedIn Publishing
We already talked a bit about the value of guest posting, but there are also
other methods to get published and spread your name across the web.
Recently, LinkedIn began letting all users publish posts right to LinkedIn via the
publishing tool.
10 Pro Story Telling
Want to be a memorable brand? Start with stellar storytelling. If you can create
emotionally moving, compelling stories that connect deeply with users, they
won’t soon forget your name. Here are some storytelling tips to get you started
11.Unique Personality
One surefire way to increase band awareness is by giving your brand a
fun, unique brand identity. If you work in an industry were a little dose of
comedy or personality is appropriate, being outrageous can make your
brand extremely memorable
12. Podcasts
Starting your own industry podcast where you interview industry experts is a great
way to build your brand while also developing relationships with others in your field.
Some industries, like marketing, already have a hefty number of podcasts that would
be tough for a beginner to compete against. (Here are a few of our favorite
marketing podcasts.)

10. 13.PPC Advertising
14. Remarketing Campaigns
With SEO becoming more competitive every day, while organic
Google real-estate shrinks, PPC is a smart solution for getting your
brand seen on Google. With targeted keyword research, you could be
showing up at the top of Google for relevant searches.
Remarketing is a pro strategy for boosting that good ol’ brand awareness. Why?
Remarketing involves showing ads to users who visited your site, but left before
converting. Remarketing ads are placed all across the web on sites your customers
visit.
15. Paid Social Advertising
Organic social marketing is becoming more difficult by the day, leading
more businesses to turn to paid social advertising. Facebook and Twitter
ads are relatively cheap and help get your brand seen on social.
16. Controversy Create
While this strategy isn’t for everyone, one way to get your brand noticed is
by being controversial. Take an unlikely stance on a hot industry topic, and you
may find yourself attracting quite a bit of attention. Whether it’s good or bad
attention depends on the subject matter and your approach.
17. Influence Marketing Getting friends in high places is another easy way to boost
your brand awareness. Find existinginfluencers in your
industry whose business you could potentially complement,
rather than compete with.

11. A VERY BIG THANKYOU
TO LISTEN ME