Founded in 1887, Foster's is Australia's largest selling beer brand and delivers over 150 brands of beer, wine, spirits and ciders to more than 150 countries. It's most popular brands are Foster's Lager, with a light malt aroma and clean hops finish, and Foster's Premium Ale, with a brilliant copper color and caramel and fruit aroma. To promote its brands, Foster's runs advertisements and sponsors major sporting events and organizations in Australia.

2. INTRODUCTION William & Ralph Foster: 1887 Headquarters: Melbourne, Australia. Largest selling Australian beer. Also deliver: Wine, Spirits & Ciders. Over 150 brands. Available in more than 150 countries.

3. SUB BRANDS FOSTERS LAGER: -Bright, Golden colour. -Light malt aroma: a moderate aroma with full malty character. -Clean hops finish: 5% alcohol by volume. Available in 25.4 oz (28 gm) oil can; 12 oz bottles; 12 oz cans.

4. FOSTERS PREMIUM ALE -Brilliant copper colour. -Caramel & Fruit aroma: slightly sweet character. -Smooth caramel finish: 5.5% alcohol by volume. Available in 25.4 oz oil can.

5. PROMOTION Ad: “STOP USING YOUR TEETH” buy a Fosters lager 12-pack & get a free bottle opener. They also sponsors: AFL(Australian Football League) NRL(National Rugby League) Horse Racing Australian cricket Financial support to non-profit organisations.

7. INTRODUCTION Founded by Thomas Carling in London, 1840. William & John Carling later took over the company.

8. RECORD SALES 1999: Sales of 1 billion pints (568 ml) 2007: 2.3 billion pints in UK & 6 billion worldwide. 2009: 4.1 billion pints in UK & 11.6 billion pints worldwide. 2010: 17.6 billion pints worldwide.

9. INDUSTRY POSITION 1949: 62nd 1950: 49th 1951: 34th 1952: 20th 1953: 19th 1954: 13th 1955: 8th

10. PROMOTION They are the official sponsors of - Scottish national football team. - Football league cup. From 2010-2011 they will sponsor scottish cup.

11. THANKS