warner brother comprehensive global analysis including its products categories, competitors in different parts of world and other statistical data.

1. By Hemant Vyas MBA @Chitkara Business School. Mentor: Proff. Shantanu Gosh. A GLOBAL ANALSIS...

2. “TIME WARNER INC.”ABOUT CO. The world's second largest entertainment conglomerate in terms of revenue (behind Disney). Businesses in television networks, filmed entertainment,marketing,distribution and publishing in over 200 countries and above 45 languages. H.Q. :- Time Warner CentreMidtown Manhattan, New York City, U.S. Warner Brothers, Time Inc, Turner Broadcasting System along with HBO form the current Time Warner.

3. Subsidiaries and Brands.

4. Warner Bros. Started by four brothers Harry, Albert , Sam and Jack in 1903. Produces and distributes a wide-ranging slate of some 18-22 films per year globally. Operating offices in more than 30 countries and releasing films in over 120 international territories. Employees ranging from7,000 to 15,000(USA) and about 2,000 employees overseas. In 2009, Warner Bros. had a record-breaking worldwide box office of $4.01 billion.

5. Famous Productions Tom and Jerry, Hanna Barbara, Superman, Batman. Harry Potter film series The Matrix Series SherlockHolmes, The Lord of the Rings film trilogy, Rush Hour, The Mask, etc.

6. Some famous titles

8. Warner Bros. Business activities in: Motion picture- “WB picture group” Television- “WB television group” Home entertainment/DVD- “Warner home video” Animation- “DC entertainment inc.” Multiplexes- “WB International Cinemas” Live theaters- “WB Theater Ventures” Online Media library (largest in the world) with more than 6,650 feature films, 40,000 television titles and 14,000 animated title.

9. Revenues In 2009, Time Warner Inc.’s revenue grew 1 percent, to $46.9 billion, over 2008. (source:http://www.wikinvest.com/stock/Time_Warner_(TWX)

10. Comparative revenues(FY2009) Source: www.wikinvest.com

11. Country wise analysis 1. USA: Top 5 leading competitors of Warner bros. pictures are major production houses viz. Paramount 20th century fox Buena vista Sony/ Columbia Universal

12. Competitors in USA Market Share(FY2010)

13. Competitors in Asia India: The Walt Disney India pvt. ltd. Sony pictures India ltd. Eros international Universal studio UTV motion pictures

14. Competitors in Asia Honkong: Golden harvest Sundream motion pictures JCE movies ltd Media Asia. China Star Entertainment Group films Ocean Shores Video (Hong Kong) Co Ltd.

15. AUSTRALIA Palace films and cinema Night stars films Snow guns films Cinesound production FSM-Frame, Set & Match production.

16. European challengers UK: Dianamo production. United International Pictures Burn Hand Film Productions. Creative Film Productions. Holyrood Recording & Film Production

17. European challengers France EuropaCorp Gaumont Studio Canal Pathe’ Wild Bunch

18. Middle-eastcompetition Sunny land Films(Cairo, Egypt) Misr International Films (Cairo, Egypt) Gate Media Films (Dubai) Rotana group.(Riyadh, Saudi Arabia) Fox Lorber (Cyprus)

19. South-African Moonlighting Filmmakers(Johannesburg) Big world cinema VideoVision Entertainment(Durban) Reeleyes Film Production Ma-Afrika Films Ltd .

20. Latin America Mexico: Argos Comunicación Cha Cha Cha Films Eon Films Esperanto Films Oscuro Deseo Producciones

21. Latin America Argentina PatagonikFilm Group Aleph Producciones. Argentina Sono Film S.A.C.I. BD Cine INCAA

22. Source:www.the-numbers.com/market/Distributors/WarnerBros.php

23. Positioning Strategy Franchising of films using fully digital supply chain i.e. Digital End-to-End (DETE) (provided by MARS digital inc.) Own T.V. channels like HBO, NDTV,CNN, etc. Online movie/music/video buying option. Promotional Web sites: www.warnerbros.com, http://www.facebook.com/warnerbrosent, http://twitter.com/Warnerbrosent, http://www.youtube.com/user/WarnerBrosOnline . etc Home videos- CD/DVD/Blu-ray. Video games/comics of famous movie characters like- superman, batman, harry porter. E-mail updates and blogs.

24. E-Business strategy

25. “On demand” service

26. Promotional strategy: social networking

27. Online promotional channel:

28. BLOGS FOR COMMERCIAL PROMO

29. Techie ahead: blue-ray

30. WB on Mobile TV(

31. Market share by 2015 As per simple regression(based on the trend 2002 -2007,source:http://eprints.qut.edu.au/35696/1/c35696.pdf) suggests that the global box office to $34 billion by 2015. Also, trend lines of Warner Bros. (based on %market share,source: www.the-numbers.com/market/Distributors/WarnerBros.php ) its global market share to be around 15% (or $5.1Bn) Some more details:http://www.timewarner.com/corp/aboutus/fact_sheet.page/2010_Company_Profile.pdf.