This is who we are.

1. Partner with
Powering Your Print Media

2. Content
Who We Are 3
Who Likes Us 4
Services 5
Color Management 6
Pre-Media 7
Litho Print 8
Digital Print 9
Large Format Print 10
High Speed Flatbed Print 11
Dye-Sub Fabric Print 12
Display Systems and Fabrication 13
Installations 14
Fulfillment and Distribution 15
Solutions 16
Photography 17
Creative Retouching 18
Design Support 19
Pre-Media Workflows 20
Structural Design and Engineering 21
Event Graphics and Signage 22
Out-of-Home 23
Retail In-Store Marketing 24
Integrated Media Solutions 25
Marketing Automation 26
Sustainability Programs 27
Lets Connect 28

3. Who We Are
Primary Color was established in 1985. A commitment to print
innovation and service has positioned Primary as an industry leading,
comprehensive provider of world-class marketing communication
products and services. Costa Mesa, CA
By focusing on technology, Primary analyzes traditional workflows,
recommends improvements and develops and implements modern,
systems-driven, print solutions. Primary provides a turnkey service
across all pre-media, print and web-based technologies to simplify
marketing execution.
Primary has been certified as a G7 Master Printer and is a FSC and
3M certified company. We operate three state-of-the-art facilities in
175,000 square feet.
El Segundo, CA
Experience Primary
www.primarycolor.com/experience-primary
Irvine, CA

4. Who
ABC IRVINE COMPANY
ARCO / AMPM LionsGate Entertainment
Apple Liz Claiborne
Asics METROLINK
AT&T NISSAN
Audi NBC
Avon Ogilvy & Mather
Baja Fresh PACIFIC SUNWEAR
BANK OF THE WEST PACIFIC LIFE INSURANCE
likes
BOOST MOBILE PARAMOUNT PICTURES
CHICK-FIL-A PRINCESS CRUISES
CIGNA RED BULL
Coca Cola Reebok
Coffee Bean & Tea Leaf The Richards Group
COLUMBIA TRISTAR RUBIN POSTAER & ASSOCIATES
CETERA SAATCHI & SAATCHI
CrossFit Skechers
DEL TACO SONY Pictures
DESIGNORY Southern California Edison
us
deutsch SUNAMERICA
El Pollo Loco SUZUKI
Epson 72 & SUNNY
Focus Brands TACO BELL
FOREVER 21 TBWA CHIAT DAY
FOX TEAM MAZDA
FRESH & EASY TOYOTA / LEXUS
GUESS UNIVERSAL STUDIOS
HONDA / ACURA Volkswagen
In-N-out The WALT DISNEY COMPANY

5. Primary offers a comprehensive array of
print-media products and services. Our Services
are specifically designed to accommodate
enterprise-level clients for whom centralized
control of all critical aspects of a project
is essential.
Primary offers cost and time saving benefits
Services by hosting all critical services under one
corporate roof. And all these services are
color managed to each other, ensuring brand
consistency for our clients across all
print materials.
From origination through production, and
Distribution, Primary is organized, equipped
and scaled to manage the complete process in
partnership with our clients.

6. Color
Management
• Recognized leader and innovator in the print industry
• Dedicated color management team
• Certified G7 Master Printer since 2007 and ColorCert certified
• Precise, web-based, global color management control capability with
online dashboard verification and reporting
• Our products are in compliance with GRACoL and SWOP standards
• Color managed workflow from capture to print
• Consistent brand image across all devices and substrates
• Internal and external implementation
6 // Services

7. Pre-Media
• Forklift Creative - In-house photography, creative retouching and
design support services
• Print spec verification, file building and distribution
• High-end drum and Cruse flatbed art reproduction scanning
• Insight front end and E-Proofing with Prinergy workflow
• Proofing - Contract proofs with GXT PMS color simulation
and Epson 9800 proofs with Spot On Certification
• Comprehensive print ad production and worldwide
distribution SWOP, SNAP, FOGRA, GRACOL (G7)
• Digital asset archiving
7 // Services

8. Litho Print
• 41” 8/c Heidelberg with coater 18000 imp/hour
• 40” 8/c CD Heidelberg with Interdeck UV
• Heidelberg Image control for totally color managed pressroom
and consistent reproduction
• 10 micron stochastic screen system
• Extensive inventory of paper stocks and plastic substrates
• Full in-house bindery services
• Winner of numerous awards and industry accolades for
print excellence including an Oscar for best entertainment
packaging and a Benny for “Best in US” soft cover book
8 // Services

9. Digital Print
• Highest available digital print quality using the INDIGO 7000
• Sheet size - 13” x 19”
• Versatile front end using Director, XMPie for POD and
variable data applications
• Complete data management, data cleansing
• Mailing and fulfillment services
• Custom binding for books and presentations
• Short run with litho quality
• Long run variable data printing
9 // Services

10. Large
Format Print
• Twenty-one state-of-the-art large format devices
• Three 16ft. presses
• Two 10ft. flatbed / roll-to-roll presses and direct print up
to 2” thick substrates
• 600 and 1000 DPI print resolution is standard
• UV inks for environmentally friendly production
• Certified vendor for all major posting companies
• 3M certified printer for fleet and transit adhesive applications
• Large run and national OOH, retail, event campaigns
• XYZ router with Icut for intricate die cutting and 3D routing
10 // Services

11. High Speed Flatbed
Digital Press
• First fully automated M-Press in North America with an
in-line silkscreen unit
• Sheet size: 65” x 104”, print size: 62” x 102”
• 10 point picoliter, thin ink lay down
• Prints substrates from 8pt. paper stock to 3/8” thick substrates
• Press combines the quality of litho with the advantages of
silkscreen printing
• Expanded color gamut reproduction
• PMS colors, specialty inks and coatings applied inline
• Variable data enabled for personalized, regionalized or
language change outs, shorter runs and more versions
See the M-Press Tiger
11 // Services in Action!

12. Dye-Sublimation
fabric Print
• 10ft. wide, high speed, dye-sublimation fabric printing
• Prints direct to textiles or indirect via transfer process
• Dyes the fabric directly so the fabric retains its drape and soft feel
• Odorless, achieves bright colors, wrinkle resistant
• Can be washed and handled without image degradation
• Prints can be folded for easy transportation, reduces shipping
costs and leaves a greener footprint
• Ideal for soft signage, backlit signage, banners, POP products,
flags, tension fabric and pillowcase applications
12 // Services

13. Display Systems &
Custom Fabrication
• 3D visualization services and technical design
• Graphic mapping, site renderings
• Motion, lighting and music integration
• In-house construction, fabrication, welding, tube bending
• Sole North American distributor and manufacturer
for Triga tension fabric displays
• Pillowcase displays, pop-up and retractable displays,
custom POP and exhibit displays
• Install, de-install and storage
13 // Services

14. Installation
Services
• Dedicated in-house installation team
• Global network of certified installers
• International & domestic service
• Site inspections, permits, material and hardware consulting
• 3D visualizations and engineered drawings for planning
• Event, trade show, retail, corporate and vehicle installs
• Install, de-install and storage
14 // Services

15. Fulfillment and
Distribution
• Dedicated 30,000 sq. ft. facility
• List management
• Bar code tracking
• Pick & pack
• Pack-out and custom kitting
• Real-time reporting
• Receiving and packaging
• Fully automated for speed and accuracy
• Strong shipping and transportation relationships
15 // Services

16. At Primary, our goal is simple: collaborate
with our clients to design and produce the
most impactful and creative marketing
materials for any application.
We begin by surrounding each job with our
internal product specialists. Bringing decades
of collective experience, they research, develop
Solutions and implement innovative print Solutions and
equipment technologies.
we then apply our industry-leading workflow
solutions to help save time and money, ensure
brand integrity and augment sustainability.
It’s all about providing our clients with the
intelligence and Solution that meets any
marketing challenge.

17. Photograph y
• Professional in-house creative photography studio
• State-of-the-art camera equipment by Canon and Sinar,
Sinar 4x5 100 megapixel back
• Broncolor lighting equipment for all studio applications
• Fully mobile for off-site location photography
• Supported by a team of color technicians and creative retouchers
• Studio, location, product, portrait and lifestyle photography
17 // Solutions

18. Creative
Retouching
• Specializing in creative photographic retouching for
acclaimed photographers, global advertising agencies
and national brands
• Collaboration with creative directors and photographers
through the concept stages and provide insightful solutions
and guidance during the project
• Grasp of composition, lighting, stylizations and cross
media usage
• Knowledge of all print technologies, CGI, photography
and visual arts
• Provide multi-platform files for all media applications
18 // Solutions

19. Design
Support
• Provide both creative mechanical and production services
• Layout creation and correction, key art and master file
resizing, low and high res image placement
• Style guide verification, proofreading, mechanical
distribution, mechanical print outs
• Repurposing of creative for digital, mobile and tablet integration
• Creation of presentation boards
19 // Solutions

20. Pre-Media
Workflows
• Specialize in identifying process improvements, creating
streamlined workflows and implementing these solutions
between our clients and Primary’s internal manufacturing
• Color managed work environments, remote proofing solutions,
converting to an online approval system
• Image and file database management, legacy file conversions,
conforming files to new standards
• Leverage existing technology to eliminate operator
touch points
• Internal cost reduction programs
20 // Solutions

21. Structural Design
And Engineering
• Transform creative ideas into well executed printed material
• Recommend substrates, printing techniques as well as
bindery, finishing, pack-out and delivery options
• Provide CAD drawings and sample mock-ups for POP,
packaging, binders, 3D products, standees and any printed
products with unique characteristics or moving parts
• Cost-saving solutions for retail applications
• Grammy award winning music box sets
21 // Solutions

22. Event Graphics
And Signage
• Dedicated team specializing in the design, execution and
installation of graphics
• Site inspection services that recommend solutions for event
managers, architects, designers and construction contractors
• In-house and onsite project management
• 3D digital animations to visualize graphic sizes and placement
• Coordinate building inspections, permits, logistics, safety,
element exposure, substrate selection and hardware options
• Solutions for sports stadiums, hotels, malls, convention centers
and experiential marketing locations
• Install, de-install and storage
22 // Solutions

23. Out-of-Home
• Provide a complete solution including up front media campaign
management, in-house print production and final material quality
control services
• We develop collaborative relationships with media buyers,
posting companies and facility managers
• Effectively coordinate production lead times, material and
finishing requirements with posting dates and locations
• Experienced in the manufacturing of building wraps, transit
signage, street graphics, vehicle graphics, barricades, mobile
media, experiential campaigns, airport and mall takeovers,
station dominations, aerial and integration of digital
billboard campaigns
23 // Solutions

24. Retail In-Store
Marketing
• Store profiling
• 3D visualization services
• Display prototyping
• Diverse print solutions for all retail needs
• Global print and installation services
• Pack out, fulfillment and online shipping, order management
• Online statement of completion
• Install, de-install and storage
24 // Solutions

25. Integrated
Media Solutions
• Integration of motion, lighting and music with displays and
printed material
• Connecting print media to online media
• Variable data, PURL, QR Code, SMS integration with print
• Integration of efficient workflows into clients own design and
prepress studios
• Repurposing of creative for digital, mobile and tablet integration
• Web-to-print storefront creation and print-on-demand integration
Watch this Window display
25 // Solutions Come to life!

26. Marketing
Automation
• Primary Connect - creation, development and integration of
web-based marketing programs
• Web-to-print storefront creation and implementation
• Print-on-demand of marketing materials
• Automated order routing of print materials
• Cross-media campaigns with direct mail and email
• Variable data, PURL, QR Code integration
• Verify - web-based store profiling and verification application
• Digital asset management
• Fulfillment, inventory control and distribution tracking
• Custom reporting
26 // Solutions

27. Sustainability
Programs
• FSC certified printer with most papers being FSC certified
• Adoption of Kaizen principals to gain department efficiencies
resulting in 20% waste reduction
• Several green alternatives for most popular substrates
• Participate in recycling vinyl banners into roofing tiles
printing PP or PE vinyl
• Transition to UV inks for print manufacturing to eliminate VOC’S
• Facility energy conservation programs and programs to reduce
inventory and print waste
• Consult on programs to focus on ROI driven campaigns
to reduce print and mail runs
• Fleet of hybrid delivery vehicles
27 // Solutions

28. Los AngEles
Lets
401 Coral Circle, El Segundo, CA 90245
310-841-0250
Orange County
265 Briggs Avenue, Costa Mesa, CA 92626
949-660-7080
Connect
Fulfillment and Distribution Center
2152 Alton Parkway Suite A, Irvine, CA 92606
Atlanta
1108 Waterford Green Point, Marietta, GA 30068
770-558-1437
primarycolor.com