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07 newclimate comm plan

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Prabir Chatterjee
Prabir Chatterjee
Salud y medicinaEmpresariales
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UNDERSTANDING THE CLIMATE FOR COMMUNICATION ON VACCINES AND ADVERSE EVENTS Vaccines and Biologicals, 1999
[object Object],[object Object],[object Object],Source: LW Sullivan, President Morehouse School of Medicine, Georgia US. At US National Immunization Conference, Atlanta, Georgia, July 1998
http://www.sciencesetavenir. com/tempsfort/page7.html Sciences et Avenir, November 2001
Philippines warns tetanus toxoid is a contraceptive!
[object Object],[object Object],[object Object],[object Object],[object Object],A communications challenge
Risk when disease is virtually absent Risk during an epidemic Concepts difficult even for professionals e.g. “ temporal” vs.“causal” association, “ relative risk”, “ risk assessment” A communications challenge
[object Object],[object Object],[object Object],[object Object],[object Object],Legal aspects
ADVERSE EVENTS ,[object Object],Does it matter?
1940 1950 1970 1980 1990 Vaccine uptake DTP introduced 81% 31% 93% Cases per 100000 Year Source: Gangarosa. Lancet 351, 1998 1960 INCIDENCE OF PERTUSSIS IN COUNTRIES AFFECTED BY ACTIVE ANTI-VACCINE MOVEMENTS (United Kingdom) 0 100 200 300 400 500 I Active AVM
[object Object],[object Object],Does it matter?
[object Object],[object Object],[object Object],Does it matter?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In summary….
COMMUNICATIONS PLANNING
WHY A COMMUNICATION PLAN? ,[object Object],[object Object],[object Object],[object Object]
A COMMUNICATION PLAN… ,[object Object],[object Object]
A COMMUNICATION PLAN… ,[object Object],[object Object],[object Object],[object Object]
COMMUNICATIONS PLANNING ,[object Object]
WHO ARE MY PARTNERS? (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHO ARE MY PARTNERS? (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROVIDE BACKGROUND ,[object Object],[object Object],[object Object]
STATE THE GOAL ,[object Object]
THE GOAL SHOULD BE DEVELOPED TO… ,[object Object],[object Object],[object Object],[object Object]
IDENTIFY OBJECTIVES ,[object Object],[object Object]
EXAMPLES OF OBJECTIVES ,[object Object],[object Object]
DEFINE TARGET AUDIENCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHOOSE MESSAGES ,[object Object]
DEVELOP STRATEGIES ,[object Object],[object Object],[object Object]
COORDINATE TIMEFRAME ,[object Object]
ESTABLISH BUDGET ,[object Object]
EVALUATION ,[object Object]

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07 newclimate comm plan

  • 1. UNDERSTANDING THE CLIMATE FOR COMMUNICATION ON VACCINES AND ADVERSE EVENTS Vaccines and Biologicals, 1999
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  • 4. Philippines warns tetanus toxoid is a contraceptive!
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  • 6. Risk when disease is virtually absent Risk during an epidemic Concepts difficult even for professionals e.g. “ temporal” vs.“causal” association, “ relative risk”, “ risk assessment” A communications challenge
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  • 9. 1940 1950 1970 1980 1990 Vaccine uptake DTP introduced 81% 31% 93% Cases per 100000 Year Source: Gangarosa. Lancet 351, 1998 1960 INCIDENCE OF PERTUSSIS IN COUNTRIES AFFECTED BY ACTIVE ANTI-VACCINE MOVEMENTS (United Kingdom) 0 100 200 300 400 500 I Active AVM
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