Presentation on using mobile applications to brand and improve your companies marketing efforts by Zarko Zivkovic at BizBuzz 2011 conference.

1. Promotion and Branding with
Mobile Marketing and SEO
Žarko Živković

2. • Advancement of Mobile Technology
• 5.3 billion mobile users
• 1.2 billion uses internet
• 1 of 7 searches comes from mobile phones
• 2013 peak of mobile applications
• 2014 more users access internet via mobile devices
than desktop devices

5. Predictions for 2012

6. 1. Money Transfer
2. Location Based Services
3. Search
4. Surfing
5. Health Care
6. Shopping
7. Advertising
8. Instant Communication
9. Music

7. Shopping using Mobile Devices

9. Branding Using Mobile
Applications

17. Basics of Creating an Application

18. • Application Usability
• Uniqueness
• Promotion and Branding
• Maintenance

19. Branding through Mobile
Applications

20. • Development for a known market
• Brending within application
• Offers
• Website linked – Products and services
• Social sharing enabled

21. SEO Implementation

22. • Online branding and promotion
• Using applications for link building
• Review sites and blogs
• Tool and app directories
• Free version (if you offer a paid one)
• Cross promotion with other applications
• Facebook page and Twitter profile
• YouTube vides
• Banner wallpapers with a generated copy code

23. Benefits of Using Mobile Apps for
SEO and Branding

24. • Local Marketing
• Access to all verticals of the market
• Always accessible to the user
• Easy access to analytics
• Great potential for viral marketing
• Place to grow
• Effective form of marketing
• Potential to expand to a new market

25. dejanseo.com.au