3. INTRODUCTION
• What is Public Relations (PR) ?
PR is the actions of a
corporation, store, government, individual, etc
., in promoting goodwill between itself and
the public, the
community, employees, customers, etc.
4. IMPORTANCE
• Provides an organization exposure to their
audiences using topics of public interest
• Build rapport with employees, customers,
investors, voters, or the general public
• Propaganda for the industry
5. PR 2.0
• Emerging competitive trends
• Rise of social media
• Is India Inc ready ?
• Are Indian PR firms ready ?
6. • Indiancorporations suffer from a huge lack of
structured PR processes
• Gone are the days when the job of a PR
professional was just to maintain cordial
relations with journalists & ensure positive
coverage of the client in mainstream media
7. • The rise of various forms of media has has
also resulted in making the PR department
much more important in the overall marketing
plans of a company
• Entry of globally established PR firms
8. • 16% of companies invest heavily in social
media while 34% of companies are still
making average investments and 50% are yet
to experiment much with the platform*
(Social Media and Online PR report 2010)
9. • High degree of risk involved in the usage of
social media in PR
• Mis-orientation about social media PR
10. PR & BRAND PLAN
• To have a clear image in the minds of the
customers
• Many brands do not have a clear positioning
• Communication is not clear and consistent
11. PR DOMAIN
• Communications is one of the basic functions
of management in any organization
• Instrumental in supporting the business
objectives and creating a positive sentiment
• Strengthen the corporate image and establish
the brand in the heart of the stakeholders
12. • PRshould serve as an enabler to fuel the
company’s growth by managing the image
• Customers identify companies or products
with the brand
• The Indian IT and consumer product/service
companies effectively use public relations as
an important part of their marketing arsenal
13. • Indian brands have just recently begun
realizing the potential of public relations
• PR has become a critical part of media mix
• Allocation of budgets are miniscule
14. • TheIndian PR landscape is undergoing a
metamorphosis
• TheIndian PR agencies are suddenly fighting
the onslaught of their multinational
counterparts
15. • ASSOCHAM projects the size of PR industry
in India over $10.56 billion by 2012
• Public
Engagement includes content creation
and communication across multiple channels
16. PR: LONG WAY TO GO
• PR firms transformed from media relation
agencies to strategic communication partners
• Industry is facing a talent crunch and needs to
attract and train talent at grassroots level
• Manage brand & public image through in-
house PR department
17. • Relationship between media and PR is no
more like a cat-and-mouse game
• Corporatelean on PR heavily to promote
brand & product launch
• In-house
PR department for getting their basic
PR work done
18. • Managepress and media relations across B2B
and B2C media
• In-housePR department a more efficient way
to manage a company’s PR than choosing an
outsourced PR agency or is it a mix of both
that works best?
19. CONCLUSION
• Very nature of communication with the
general public has changed
• As more & more companies hop on digital
media the importance they place on PR is
declining
20. • Abilityof the public to interact with each
other and determine for themselves whether a
product or service is good
• Asthe importance of PR continues to grow,
corporate hire PR firms to promote their
brands and product launches
21. REFERENCES
• Public Relations Consultants Association of
India (http://www.prcai.org)
• http://persmin.nic.in/otraining/UNDPProject/
undp_modules/PublicRelationsNDLM.pdf
• http://www.4psbusinessandmarketing.com/16
062011/default.asp
