my project

1. MADE BYPRAFUL KUMAR
Ixth C

2. What is WhatsApp?
• WhatsApp Messenger is a proprietary, cross-platform instant
messaging application for smart phones.
• In addition to text messaging, users can send each other images,
video and audio media messages.
• The client software is available for iOS, BlackBerry
OS, Android, Symbian, Series 40, and Windows Phone.
• Competing with a number of Asia-based messaging services
WhatsApp handles two billion messages per day as of April 2012,
growing from one billion in October 2011.
• According to the Financial Times, WhatsApp "has done to SMS on
mobile phones what Skype did to international calling on landlines."

3. WHAT’S THIS APP!!
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No International Charges
Founded in 2009 and is based in Santa Clara, California
Cross-platform mobile messaging app
Available for iPhone,BlackBerry,Windows,Android,Nokia
No Hidden Cost
Multimedia
Group Chat in Feb’2011
Say no to PINs and Usernames
No need to Login/Log Out
Offline Messages

5. Software Specification
• Developer(s) : WhatsApp Inc.
• Stable release:
Android
2.8.1504 (July 30, 2012)
BlackBerry OS
2.8.1914 (August 12, 2012)
iOS
2.8.2 (July 13, 2012)
Symbian
2.8.13 (August 16, 2012)
Windows Phone
2.8.2.0 (September 10, 2012)
• Development status : Active
• O.S : Android, BlackBerry OS, iOS, Symbian, Series 40, and Windows Phone
• Type :
Instant Messaging
• License:
Proprietary
• Website :
whatsapp.com

6. ORIGIN
• An invention by ‘two guys with an experience
of 20 years at Yahoo! Inc.’, American Brian
Acton & Ukrainian Jan Koum as per the official
website in 2009.
• A dream come true of talking to a friend
sitting oceans apart through radio-waves.

7. TECHNOLOGY
• Embodied Technology
• Technology Enablers
– Compatibility
– Interface
– Bandwidth
– Security
• Programming Language
– JavaScript
• Image Formats
– JPEG
– PNG

8. Features of WhatsApp
Sending Places:
allowed you to send your location to your chat partner
or to your group chat.
It is useful if you want to share your approximate
location on a map.
Group Icon:
personalize your group chat by attaching a custom icon
to your group
Group chat:
You can exit a group chat that you are in at any time
You can control group chat alerts and notifications
separately from individual messages.

9. ACHIEVEMENTS
• Hits 400 million active users-&
lashes out viciously at rivals.
• 430 million monthly active
users, over 35 million in India.
• Achieved a new record of 27
billion messages in a day.
• Obliterates its own record,
processes 54 billion messages
on New Year’s Eve.
• Not diversified
• Weak distribution
network
• To access the account
can only be paid by
credit card only
• Only works with a data
plan or wifi
• Competition
• Product substitution
• Similar applications and
free

10. RESULTS FROM CASE STUDY
• Messaging used to cost rs. 5 earlier.
• Then way2sms came in with free sms.
• And then whatsapp came up with innovation like:
No login or logout.
• All most free.
• Supports almost all platforms like windows,
andriod, black berry, apple.
• Large number of emoticons.
• Automatic connection through contacts.