This presentation at IMI is a short version of Pragmatic Learning's conventional LinkedIn Class session at B-Schools. An elaborate hands-on exercise could be conducted in a planned manner, later.

1. TM
www.pragmaticlearning.in
presents

2. IMI
New Delhi
Leveraging LinkedIn to establish a Strong
Professional Online Presence
March 2012

3. Agenda
• Understanding Role of LinkedIn in a Corporate
Environment
• Creating a Quality LinkedIn Profile
• Highlight the professional power of LinkedIn
• Job Hunting

4. TM
Web 2.0
Enthus

5. Pragmatic Learning Pvt. Ltd.
Education, Research and Training
company with a focus on Web 2.0
and Social Media

6. Products and Services
• Socially Sales - Education Program that helps B2B and
TM
B2C Relationship Business Teams leverage Web 2.0 and Social
Media, the right way, to Generate Leads, Engage Customers
and Grow Sales
• Classle – Social Learning Network + PlacementNet
• LinkedIn Class
• LinkedIn Company Page Services

7. Important Information
• Twitter Handle @PragmaticLearn #liclass for
– questions
– insights
– Comments and feedback
• Facebook –
www.facebook.com/pragmaticlearning
– To Review your Profiles
– Feedback on Seminar

8. Agenda
• Understanding Role of LinkedIn in a Corporate
Environment
• Creating a Quality LinkedIn Profile
• Highlight the professional power of LinkedIn
• Job Hunting

9. LinkedIn – The INDIA Community
14,234,701 as on 27th February, 2012
2.3%
4.4%
4.8%
5.2%
5.5%

10. LinkedIn in Business
After receiving candidate
80% of US social recruiting applications, 50% hiring
companies have hired professionals used LinkedIn to
screen candidates
Why?
Raised Funding, Event
Lead Generation and Sales
Sponsorships
http://press.linkedin.com/success-stories

11. Strong Professional Online Presence

12. Agenda
• Understanding Role of LinkedIn in a Corporate
Environment
• Creating a Quality LinkedIn Profile
• Highlight the professional power of LinkedIn
• Job Hunting

13. LinkedIn Profile

14. YouTube Tutorial – Pragmatic Learning Channel

15. LinkedIn Profile
2
1

16. LinkedIn Profile
4
3

17. LinkedIn Profile
5

18. LinkedIn Profile
6
7

19. LinkedIn Profile
8

20. LinkedIn Profile
9

21. LinkedIn Profile
10

22. LinkedIn Profile
11

23. LinkedIn Profile
12

24. YouTube Tutorial – Pragmatic Learning Channel

25. LinkedIn Profile - Revise
• Photo
• Headline
• Summary
• Recommendations
• Vanity URL

26. Agenda
• Understanding Role of LinkedIn in a Corporate
Environment
• Creating a Quality LinkedIn Profile
• Highlight the professional power of LinkedIn
• Job Hunting

27. Professional Power of LinkedIn
• Making Connections Request Thank You
• Status Update

28. Agenda
• Understanding Role of LinkedIn in a Corporate
Environment
• Creating a Quality LinkedIn Profile
• Highlight the professional power of LinkedIn
• Job Hunting

29. YouTube Tutorial – Pragmatic Learning Channel

30. Jobs
1

31. Jobs on Groups Page
2

32. Jobs on Company Pages
3

33. Campus Interviews - Company Pages

34. Campus Interviews - Company Pages

35. Campus Interviews - Company Pages

36. Assignment and Guide
• Applications – Publish, Publish and Publish
• LinkedIn Learning Center
(http://learn.linkedin.com/)
• Follow on twitter @LinkedInIndia,
@PragmaticLearn @hubspot
• Access this Presentation on SlideShare (
www.slideshare.net/pragmaticlearning )

37. www.pinterest.com/pragmaticlearn
google+
BLOG - www.pragmaticlearning.in/blog
www.linkedin.com/companies/pragmatic-learning Newsletter
www.pragmaticlearning.in
facebook
www.facebook.com/pragmaticlearning
YouTube
www.youtube.com/pragmaticlearning
www.twitter.com/pragmaticlearn
www.slideshare.net/pragmaticlearning

38. Important Information
• Twitter Handle @PragmaticLearn #liclass for
– questions
– insights
– Comments and feedback
• Facebook –
www.facebook.com/pragmaticlearning
– To Review your Profiles
– Feedback on Seminar

39. www.pragmaticlearning.in
raj@pragmaticlearning.in
(+91) – 971 724 0021
TM
© 2012 Pragmatic Learning Pvt. Ltd.