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January – June, 2012



                                                 Accolades
Country’s Top Honour for Our Hon’ble Chancellor!        Accolades for Our Hon’ble Vice Chancellor




                                                        Prof Dr Bhushan Patwardhan, Hon‘ble Vice
                                                        Chancellor, Symbiosis International University, has
                                                        been nominated as a Member of the Higher Education
                                                        Steering Committee of Planning Commission,
                                                        Government of India. He is also a member of the
                                                        Steering Committee on AYUSH, Health and Family
                                                        Welfare Division; Planning Commission, Government of
                                                        India; Sectoral Innovation Council, Ministry of Health,
                                                        Government of India; Member on the Boards of several
                                                        Universities and national Institutions such NIPER, CSIR
Prof Dr S B Mujumdar, Founder and Chancellor of         NBRI, ICMR RRC; Member Taskforce of National
Symbiosis International University, was bestowed upon   Knowledge Commission and Planning Commission;
with the country‘s prestigious civilian honour, the     Karnataka Innovation Council; Consultant to WHO
Padma Bhushan Award by the President of India on        Geneva and SEARO. He is Founder Editor-in-Chief of
   nd
22 March 2012. This Award is in recognition of his      Journal of Ayurveda and Integrative Medicine and one
work in the educational fraternity, for setting high    of the top cited authors of Elsevier's SciTopics. Dr
standards in quality education and research.            Patwardhan has also been the Convener of National
                                                        Committee on Promotion of Indian Higher Education
                                                        Abroad (PIHEAD) of the UGC; He has spearheaded the
                                                        effort to strengthen biomedical sciences and humanities.




       1
January – June, 2012


                             More Power to the Power Couple of Symbiosis
                 Dr Vidya Yeravdekar,                                          Dr Rajiv Yeravdekar,
             Principal Director, Symbiosis                            Dean of Faculty of Health Sciences, SIU




Dr Vidya Yeravdekar was awarded the Pune‘s Pride                Dr Rajiv Yeravdekar has been nominated as a Member
Award 2011, by the Residency Club, Pune for                     of the Board of Governors, Medical Council of India
excellence in the field of education. She has received          (MCI), by the Government of India. He is also a
many awards including - Young EDGE Education                    Member of the Central Supervisory Board (CSB)
Award and JIWO International Women Award. She is                constituted under the Pre-Conception and Pre-Natal
the member of University Grant Commission as well               Diagnostic Techniques Act, 1994.
as the Indian Council for Cultural Relation.

                                         A Message from our Director

            "A great teacher never strives to explain her vision: she simply invites you to stand beside her and
            see for yourself." ~~ Rev R Inman

            We are very upbeat about the placements at SIMC-B. We have achieved 100% placements yet
            again. We are also very pleased with the quality of the students in the incoming batch. The new
            batch also has professionals who have worked in the industry for an average 4-5 years. They are
            well settled in their professions and are very serious about taking the plunge in the field of
            Advertising and Public Relations.

            As the deemed Centre for Excellence in AD & PR for the Group, visibility for SIMC-B is ever rising,
            we are indeed looking forward to more happening happening times ahead. Life at SIMC-B is surely
            going to be more exciting.

            Prof Maya Chakravarti V




        2
January – June, 2012


                           Hon’ble Chancellor visits Bangalore Campus

The Founder Chancellor of Symbiosis International
University Padma Bhushan Prof Dr S B Mujumdar,
visited our Campus on April 19. The faculty and staff had
the privilege of listening to Dr Mujumdar‘s address and
interacting with him. In his interaction with faculty and
staff Dr Mujumdar shared the genesis of Symbiosis
which was envisaged by him over four decades ago. His
clarity of vision and his purpose of determination has
made the Group reach the glorifying heights that it is at
today.

While narrating his real life experience at Fergusson
College, he said that it was then that he realized the
difficulties faced by foreign students, particularly those
from Afro Asian countries, studying in Pune. And so
inspired by the ideals of Viswa Bharati of Gurudev Tagore and 'Antar Bharati' of Sane Guruji, and with the desire
of helping foreign students with a 'Home away from Home', in 1971 he established Symbiosis, which means
'living together of two different organisms for mutual benefit'. He said that the motto of Symbiosis ―Vasudhaiva
Kutumbakam" – ‗The world is one family‘ has been truly reflected and realized.

His motivational message was that every human ought to have intellect in mind, compassion in heart and
passion in belly to succeed in life. During this visit Dr Mujumdar also toured the entire Symbiosis Campus and
expressed his contentment over the fine maintenance of the Campus.

                    Visit of Hon’ble Vice Chancellor to Bangalore Campus

Honourable Vice Chancellor Prof Dr Bhushan Patwardhan
visited SIMC-B on three different occasions.

During his visit he interacted with the staff and faculty. He
also toured the Campus. Every visit by him has been a
lesson in professionalism and focus on excellence.




        3
January – June, 2012


Are We Really Growing? An Analysis of the Union Budget 2012-2013

In the midst of The Greece debt crisis     exempting basic customs duty on            Right to Education - Sarva Shiksha
in Europe, political uncertainty in the    import of fertilizer-making equipment      Abhiyan to Rs 25,555 crores and by
Middle-East, the great North-East          for 3 years, reducing excise duty on       29 per cent for Rashtriya Madhyamik
earth-quake in Japan, slowdown in          matches manufactured by semi-              Shiksha Abhiyan.
growth of the economy, deteriorating       mechanised units by 4% and
fiscal   conditions    and     political   increasing     external    commercial      Fiscal deficit of 5.1% is being too
turbulence;     Union     Finance                  borrowing but was harsh on         optimistic; because our country is
Minister    Pranab     Mukherjee                    gold loan providers by            subsidy handicapped .The subsidies
presented the Budget 2012-13.                        increasing the customs duty      projected by the government are
                                                        on gold.                      somehow       dependent    on   the
The Union budget for 2012-                                                            dynamism of the international macro
13 has largely been seen by                               Instead of boosting local   economy factors.
commentators as one that‘s                              manufacturing,          the
cautious and makes no                                    budget proposed to raise     The growth is not possible till we do
major game changing                                      excise duty to 12 percent    not deleverage, so that the Balance
propositions.                                      from 10 percent which is likely    of Payment is under control. As the
Disappointing a large                               to       hurt     construction    government‘s public borrowing is
section of income tax payers                         companies                 and    increasing which can be a major
in the country, finance minister                    infrastructure. Power utilities   cause of instability and further
Pranab Mukherjee made a small                   are likely to benefit after the       decrease the growth rate.
raise of 20,000 in the exemption limit     budget proposed a 2-year exemption         So now it is on the financial advisors
for individual tax payers.                 on import duty for companies               to decide that are we going for
                                           importing thermal coal.                    meaningful deleveraging or are we
The budget opened the supermarket          Agriculture continues to be a priority     still subsidiary handicapped .The
sector to foreign giants bringing joy to   for the Government. The outlay for         budget does not really have
the lives of retailers. Though it made     Rashtriya Krishi Vikas Yojana (RKVY)       something that is directing us towards
luxury cars, eating out at restaurants     is being increased from Rs. 7,680          growth , and also no hopes that the
or hotel accommodation expensive it        crores in 2011-12 to Rs. 9,217 crores      next budget will carry something
failed to deliver on diesel subsidies.     in 2012-13. Another major point that       beneficial as it is going to be the
At the same time it made life saving       came across in this year‘s budget          populous budget.
drugs and iodine cheaper. The              was the provision of Rs. 1,93,407
budget was a heart-break for               crores for Defence Services which          Again as the tax slab has been
environmentalists, but it did give         include Rs. 79,579 crores for capital      revised in favour of common men, so
agriculturalists a reason to cheer.        expenditure.                               it is still left on personal discretion to
 Oil explorers such as ONGC, Oil                                                      take UNION BUDGET 2012 as
India and Cairn India might prove to       It showered blessings on the               positive or else to be flat. And in
be the biggest losers of the budget. It    education sector by proposing an           times to come the practical aspects of
brought relief to some by fully            increase in allocation by 21.7 % for       it will unfold.             (contd…)




        4
January – June, 2012




Gains                                                      Losses

 Minimum exemption limit for income tax raised             Most daily use items will be dearer as excise
  to Rs.2,00,000 from Rs.1,80,000                            duty on manufactured goods is raised by 2%

 Tax slabs raised: In Rs.2-5 lakh bracket levy             Treatment in private hospitals will cost more
  will be 10 percent, for income between Rs.5-10
                                                            Air travel, hotel stay, hiring a lawyer is going
  lakh levy would be 20 percent and above Rs.10
  lakh it is 30 percent                                      to cost more

                                                            Luxury cars, gold, polished gems to become
 Further exemption of Rs.5,000 for those going
                                                             dearer
  for preventive health check-up
                                                            Cars whose length is more than four meters
 LCD, LED television sets will become cheaper
                                                             and engine capacity (1,200 cc for petrol)
  due to excise duty cuts
                                                             (1,500 cc for diesel) will be costlier
 Life saving drugs,           branded     readymade
                                                            Smokers and tobacco users will pay more for
  garments will cost less
                                                             cigarettes, beedis, pan masala
 Electric vehicles may cost less as duty breaks
                                                            Buyers will have to shell out more for liquor
  extended to batteries
                                                             too
 Drinking facilities    and      sanitation   will   be
  improved.



                                                                                              - Akansha Agarwal
4th BIFFES 2011

One of the highlights of 2011                                                      tirelessly right from Day-1 of
for the city of Bangalore, as                                                      the festival to ensure that the
well as for the students of                                                        event       was      organized
                             th
SIMC-B,      was    the    4                                                       successfully. The tasks of the
Bengaluru International Film                                                       volunteers             included
Festival (BIFFES) held on                                                          everything from receiving
   th     nd
15 – 22 December 2011.                                                             high profile guests at the
The festival was organized by                                                      airport, managing things at
the Karnataka Chalanachitra                                                        the hotels where the guests
Academy for the Government                                                         stayed, venue management
of Karnataka.                                                                      at the locations where the
                                                                                   films were screened, media
Volunteers from SIMC-B toiled                                                      management         and    many


     5
January – June, 2012


more.                                                      Nobel Chor (Indian Cinema), Gandhi Smiles and
                                                           Puttakkana Highway (Kannada Cinema).
The event featured 130 foreign films from 40
different countries, 30 from Indian Cinema and 15          The film festival saw the screening of many other
from Kannada Cinema. The venues for the                    films, making it an interesting and worthwhile
screenings were Fame Lido Complex, Central Inox,           experience. As for the students of
JP Nagar, Rejoyz at Malleswaram, Department of
Information on Infantry Road, Badami House at NR           SIMC-B, apart from the pleasure of watching some
Square and Suchitra in BSK II Stage.                       of the best world cinema, the film festival was also
                                                           an experience packed with learning and enjoyment.
This year‘s Best film awards went to Lucky
(International Cinema), Flying Fish (Asian Cinema),
                                                                                              -Shaliny Chandy

5th International Women’s Conference, 2012
        th
The 5 International Women‘s Conference was held           actress, performer and choreographer Shobhana,
at the headquarters of the Art of Living Ashram,          The St. Petersburg Ballet Theatre and Bulgarian
                     rd        th
Bangalore held on 3 Feb – 5 Feb 2012. Renowned            drummer Elitsa Todorova performed at this event.
personalities from all over the world had come to         The audience were spellbound by each performance.
attend this event. Over 55 countries were part of the     The students of Symbiosis Institute of Media &
conference. Celebrated women from different fields        Communication, Bengaluru worked behind the
came forward to share their knowledge and make            scenes and helped make this event a grand success.
this world a beautiful and joyous place to live in. The   They helped in the various fields of media,
topic of the conference was ‗Women & Technology'.         photography, video-making, venue co-ordination,
The impressive list of speakers included Ms. Ravina       guest relations, webcasting and live updates on
Raj Kohli, Director of Jobcorp, Hon‘ble Dr. Daggubati     social networking sites among others. It was a great
Purandeshwari, Minister of State for Human                learning experience for every one of them. Prof.
Resource Development (Higher Education), Govt. of         Maya Chakravarti V, Director of Symbiosis Institute
India among others. It was fascinating to listen to       of Media & Communication, Bengaluru was one of
what all these intelligent women had to say about         the distinguished speakers at the Conference. Her
technology and what impact it has had in their            thoughts were quoted as ―They say technology is
respective fields.                                        devised by man. I believe that technology is
Performers from different spheres displayed their         creatively harnessed by woman.‖
wonderful talent for this occasion. Accomplished
                                                                                                 -Supriya Char
The Stage of Liberation

SIMC-B had the wonderful opportunity in February          presentation headed by Evan Hastings- theatrical
of hosting Shadow Liberation- an interactive theatre      educator, poetic performer and innovative activist,



             6
January – June, 2012


along with his team from the Srishti School of Art,   of oppression and violence on stage, after which
Design and Technology, Bangalore.                     people from the audience were asked to be a part of
                                                      the drama by replacing any of the characters and
Evan Hastings, theatre artist and drama therapist,    bringing a change into the situation.
has worked in various countries with several people
and helped them address unresolved conflicts and      The students of SIMC-B were immensely
issues that are universal in nature. He uses the      enthusiastic to be a part of the performance and
Augusto Boal‘s Forum Theatre style to carry out his   brought to light various means of interventions that
Shadow Liberation workshops. He has a vibrant         could curtail the injustices happening in society.
team of youngsters who are specially trained by
them to carry out this form of theatre workshops.     Shadow        Liberation‘s   unconventional    and
The workshop conducted at SIMC-B involved             breakthrough methods of creating an awakening
utilizing Drama Therapy to spread awareness and       within us as individuals worked wonderfully. The
encourage people to engage in improvisational         workshop motivated and inspired the audience to
interventions against gender violence and other       look beyond themselves and make a positive
such oppressions. The team enacted various scenes     contribution towards the society they live in.
                                                                                     -   Aloka Chatterjea
Celebrating Communication

Communication Day was celebrated in the SIMC-B        The guest of honor, CEO-Brandcomm, Mr Sridhar
auditorium on 9 December, 2011. The chief guest       Ramanujam had the audience in splits with his witty
for the event was celebrated journalist Sir Mark      remarks, as he spoke about the various dimensions
Tully, former Chief of Bureau, BBC, New Delhi. In     of significant communication.
his keynote address, he urged the importance of
maintaining cordial media relations in order to       The day also witnessed the unveiling of the SIMC-B
facilitate effective communication.                   2011 Yearbook at the hands of the esteemed guests
                                                      on stage along with Prof. Maya Chakravarti V,
                                                      Director SIMC-B.
                                                      On this occasion, SIMC-B also presented ‗Mortal
                                                      Men Immortal Memories‘ - a tribute to the stalwarts
                                                      and legends from the world of arts, music and films;
                                                      Pandit Bhimsen Joshi, MF Hussain, Shammi
                                                      Kapoor, Gautam Rajadhyaksha, Mansoor Ali Khan
                                                      Pataudi, Steve Jobs, jagit Singh, Bhupen Hazarika,
                                                      Indira Goswami, Dev Anand and Anant Pai.

                                                      Shadow Liberation group from Srishti College of Art
                                                      & Design, took over the stage to give a presentation
                                                      revolving around the work that they do concerning
                                                      social oppressions. The presentation was highly



       7
January – June, 2012


appreciated and commended by all. It showed a            mesmerized the audience with their classical
different    aspect    by    the significance of         percussion music.The performance was organized
Communication- communicating to stop social              by Spic Macay Society for Promotion of Indian
injustice and gender violence.                           Classical Music and Culture among Youth, in
                                                         association with SIMC-B, as an initiative to
The event celebrations concluded with a wonderful        communicate Indian classical music and culture.
performance by the Mysore Brothers who
                                                                                             -Aloka Chatterjea

PRAD Spotlight - Events & Workshops
Centrestage 2011

SIMC-B‘s Annual Inter-College Festival was held on 20
September – 21 September 2011 with participants coming in
from SIBM-B, Narsee Monjee, Christ Univeristy, SP Jain
University, IFIM and Manipal University. The flawlessly
managed two day event provided a platform for diverse talents
to unfold and also served as a refreshing break from the
academically driven schedules.

ECLIA Expo 2012

ELCIA Expo 2012 has been the first ever initiative of its kind
by the Electronic City Industrial Association, in an attempt to
bring about a confluence of corporate entities within Electronic City for better networking and effective
consolidation and utilization of the pool of expertise available in the neighbourhood. This event was held on
11 January 2012.

SIMC-B successfully carried out Event Management for the same. Special accolades were also received for
―Walk for a Cause‖ staged by the students of SIMC-B.

Inauguration of Blossom Multi-Specialty Centre

SIMC-B‘s consultancy client Blossom inaugurated its first Multi-Specialty Medical Centre earlier this February.
The inaugural program was compeered by the students of SIMC-B; Saroma Srinidhi and Darren Pereira.




        8
January – June, 2012


CLIK 2012

CLIK 2012- Consortium of Electronic Industries of Karnataka, was held
at the World Trade Centre in Sheraton Bangalore on 11 February 2012
this year. This event was managed by the students of SIMC-B. The
exhibitors comprised of personalities from the leading electronic
industries of Karnataka. The event provided both exposure as well as
a wonderful networking opportunity for every participant. Union Minister,
Shri Vir Bhadra Singh at our Stall (seen in the picture).




                                           PRAD Review
                                                     Book Review
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
By Mark Schaefer
                                                         to achieve your goals. The
Return on Influence is one of the first books to explore book contains in-depth
how the world‘s most powerful bloggers, tweeters, and explanations of the sources
YouTube celebrities are being identified and leveraged of online influence; and
by brands to build product awareness, brand buzz, and how they can work for or
new sales.                                               against you, as well as
                                                         interviews with over 50
The author, Mark W.                                      experts. It gives an insider‘s
Schaefer       is      a                                 view into the controversial
renowned      marketing                                  social scoring company,
consultant and college                                   ‗Klout‘ and its process for
educator. His book                                       assigning influence numbers
provides       practical,                                to everyone.
actionable    tips    to
increase your own                                        Filled with fascinating case studies, interviews, and
personal power and                                       insider advice, this action-ready guide prepares you for
online influence and                                     the next wave of social networking. This is low-cost,
more than a dozen original social influence marketing high-speed, influence driven and powerful marketing.
case studies, to show how the latest breakthroughs in This is how to win friends and influence people in the
social networking and Influence Marketing can be used digital age—with a ‘return on influence’!
                                                                                                 -Shaliny Chandy




         9
January – June, 2012


                                               Film Review
Moneyball Mints Magic

What is the relation between managerial skills and       method of selecting players based on their On Base
sports? Why is appropriate management required to        Percentage. Together they plan out the team and
get the right mix and talent, skill and                                      select highly underrated players
victory? ‗Moneyball‘ directed by Bennett                                     who would not have been
Miller gives the answers to all these                                        selected otherwise.
questions. Brad Pitt plays the main
character of Billy Beane.                                                    The film is basically all about the
                                                                             journey of the team after using
The movie is about Billy Beane, the                                          this unique selection method.
General Manager of Oakland Athletics
Baseball team, leading his team to win 20                                     The film is interspersed with
consecutive games. His team made an                                          Billy‘s flashbacks where he
American League record by winning 20                                         ponders over his decision to
consecutive games.                                                           choose baseball over Stanford.
                                                                             These scenes, according to me,
The movie starts with the defeat of the                                      have been portrayed very well.
Oakland A‘s to the New York Yankees in                                       Also Billy‘s rapport with his
2001. Billy Beane is upset as it marks the                                   daughter has been shot very
beginning of all the best players of the                                     sensitively.
team leaving. Billy tries to build an
efficient team but is unable to do so because of         The film is a wonderful combination of human
shortage of funds. With the help ofa Yale Economics      emotions, baseball statistics and the love one can
graduate, Peter Brand, Billy comes up with a unique      have for his team.
                                                                                                -Supriya Char

                                       PRAD Insight
                                      Innovations in Advertising

Advertising: A lot has been already written and spoken
about it. Now what makes advertising so special and      Commercial advertising as a broad category includes
why should you read this? Hasn‘t advertising been        wall paintings, street furniture components, printed
present with us for a long time now? What is being       flyers and rack cards, banners, brochures, catalogs,
done in the current market which helps the brand         shopping carts, bus stop benches, human billboards,
break through the clutter and reach the audience?        sides of buses, taxicab doors, passenger screens,
Innovation in advertising is the key answer.             trains, supermarkets, backs of event tickets and



      10
January – June, 2012


receipts. Any place an ―identified‖ sponsor pays to          advertising scenario is growing and so is the potential
deliver their message through a medium is advertising.       of the people employed within it. Innovations are done
There are a lot of innovations that are being carried        to capture the audience based on the AIDA model that
out in these mediums as the traditional mediums are          is by attracting attention raising the interest, creating
increasing facing ad clutter. A creative idea                desire and stimulating an action. Companies want to
implemented with an innovative medium with low               catch their target audience when they least expect it.
spending is the key advertisers and marketers are            This will help then to retain top of the mind recall
using to unlock consumer‘s minds in these                    especially if the idea is executed creatively. Lastly,
recessionary times. A wall painting by a roadside is         creativity will never go unnoticed. It has and will
commercial advertising; the same wall painting on a          always be capable of amusing, entertaining and
six floored building constitutes innovation. The Indian      leaving the audiences in awe!
                                                                                                      -Maithili Sawant

                                               Innovations In PR

In the advertising world, the right combination of           is ever evolving, and technology has a lot to do with
money and brainpower has meant the advent of                 the changes that are happening
technologies that are helping CMOs, CEOs, and CFOs
better determine, with actual quantitative fact, how         Be it in any field, the innovations in PR help the
effective their campaigns are. It's certainly where          company or the agency to sustain and thus have a
companies are spending a lot of time and resources           great reputation in the market. As a result, PR
these days.                                                  practitioners need technologies that can help them
                                                             determine centres of influence and where attention
 In the past, influence on reputation was fairly easy to     should be paid, much like algorithms help hedge fund
pinpoint and it typically centered                                                managers        uncover     good
on a set of journalists. The                                                      investment strategies. The right
effective PR professional could                                                   mix of capital and intellect can
manage       influence     through                                                make the difference. Smart,
strong media relationships and                                                    nimble PR firms need financial
a good set of messages aimed                                                      backing to help them innovate. At
directly at the target group. For                                                 the same time, the best PR firms
instance, one of the major                                                        will invest in their people. This
trends in PR and social media                                                     approach will have enormous
has     been      the    company-                                                 and exciting implications for the
customer interaction. Lately, the                                                 industry. Gone are the days of
rule has become the closer you are with the people           mere press release and press conference. With advent
who buy your products, the better off you are. People        of technology, innovative PR is on the rise.
want businesses that are open and personable, not
cold grey buildings full of men in suits. Public relations
                                                                                                     -Maithili Sawant

      11
January – June, 2012



                   PRAD Technology/New Media
Freedom of Expression, Anyone?

It is a gargantuan task to monitor all the content that is   not equipped with the technology to undergo and
put on social networking sites. Mr Kapil Sibal however       sustain such an initiative.
feels differently. The Indian telecom minister has
appealed to popular social networking sites to form          The Government is well within its power to ban or
their own guidelines to monitor the content on the           blacklist websites on the basis of noncompliance.
platforms to bring sync with the culture of the country.     Serious backlash may come forth from the media
This move in a way goes against the fundamental right        itself. The traffic on the sites, coupled with ever
                                                             increasing Ad sales could all be lost if the website fails
                                                             to maintain this Herculean task. Online business may
                                                             even shut down as the users may feel ‗watched‘.

                                                             It won‘t be long before the public discussions online
                                                             are pre-screened. With someone over your shoulder
                                                             all the time, it would be detrimental to the purpose if
                                                             one circumvents the law. Corruption will only be fed
                                                             further and no one stands to gain otherwise.

                                                             The very Democracy that we uphold may come under
                                                             the scanner. Knowledge is nothing if it is not coupled
                                                             with freedom and learning is redundant without
                                                             sharing. In a booming economy one needs to source
                                                             the right information, unedited. If everything that goes
of the public to share and express what they feel.
                                                             up comes back down doctored then the nation remains
Moreover, the decision that stems from the Information
                                                             merely engineered.
Technology Act 2000 may actually never hold fort. It is
obvious in more ways than one that the Government is
                                                                                                - Sameer Roopawala

                      STUDENTS ACHIEVEMENTS
                                                   Extra Curricular

    
                                                                             nd
        LIAR LIAR (Public Speaking & Literary Event of IIM UNMAAD) – 2 Position - Aloka Chatterjea
    
                                               nd
        Poetry Slam (Christ University Fest)- 2 Position - Aloka Chatterjea



        12
January – June, 2012


      'Apprentice" a B - School Marketing Case Study Competition at NMIMS- First position -Varun Shah
      Ad MAD competition at Unmaad, IIM Bangalore - First position -Jayati Ahuja, Kriti Panth, Ravinder
       Purohit
      Presented a research paper at The Banras Hindu University on the topic 'Breaking the Clutter in
       sustaining a brand' - best research paper presented at BHU - Roshan Munot, Prativindya Patil, and
       Rakesh iyer
   
                                                                    nd
       Looney Toons- cartoon strip competition, Unmaad IIM-B - 2 Position - Bhavini Mittal and Yadu Pradeep
      Cartoon strip making – Inbloom Christ University - Third prize -Yadu Pradeep
      Presented a research paper at the Banras Hindu University on Trends & Future of Subliminal Perception
       in Communication - the research paper was selected as the best research paper presented at BHU -
       Anisha Nair, Nakul Dutt, Saloni Arora
      Marketing event Apprentice at NMIMS – Finalist - Kevan Anand
   
                                                 nd
       Nissan New product idea - Parth Shah -2 position
   
                                     nd
       Centerstage- group dance - 2 position - Ankita Pal, Kevan Anand, Shraddha Mudliar, Shree Das

Academics-




   1st semester topper – Akansha Agarwal                      3rd semester topper – Nikita Sharma


                                    PRAD Digest
                              Steve Jobs: The Story of a Legend
                    Steve Jobs is a name that is        He was only 56 years old and he left behind a wife and
                    almost interchangeable with the     four children.
                    popular             technological
                    organization Apple Inc. The co-     Steve Jobs has been associated with Apple Inc. since
                    founder, chairman and Chief         1978 and ended his tenure there as the CEO in 2011.
                    Executive Officer died a sad        He also founded NeXT Computers in 1985, and its
                                            th
                    death on October 5 , 2011,          highlight was that Tim Green invented the World Wide
                    sending the world into mourning.    Web at CERN. NeXT was acquired by Apple Inc. 1997.



       13
January – June, 2012


In 1986, he bought The Graphics Group, which later         splant in 2009, and appeared progressively thinner as
became Pixar. When Disney and Pixar merged, he             his health declined. On medical leave for most of 2011,
became the largest stakeholder in Disney. He came          Jobs resigned as Apple CEO in August that year and
back to Apple Inc. when it bought NeXT.                    was elected Chairman of the Board. He died of
                                                           respiratory arrest related to his metastatic tumor on
In 2003, Jobs was diagnosed with a pancreas neuro-         October 5, 2011. Memorials were conducted for this
endocrine tumor. Though it was initially treated, he       legend outside all Apple stores across the world.
reported a hormone imbalance, underwent a liver tran
                                                                                                  -Saroma Srinidhi

                                                 Oscar Glory

The glitz, the glamour, the fashion and let‘s not forget   it went to Jean Dujardin for his work in ‗The Artist‘.
the movie stars! There is only                                                   Crowd favourite, Meryl Streep,
one event in the world that                                                      took home the award for Best
attracts the who‘s who of the                                                    Actress, beating Glenn Close
entertainment         industry      in                                           and Michelle Williams to name
Hollywood, and the eyes of                                                       a few.
those beyond. This year will go
down in history, as a silent film                                                  ‗The Artist‘ took home another
has won Best Picture award for                                                     coveted award with the Best
the first time in 83 years. ‗The                                                   Director going to Michel
Artist‘ is also the first French film                                              Hazanavicius. It took home
to win the Best Picture award at                                                   five awards in total, including
the Oscars.                                                                        Original Score.

Held annually at the Hollywood                                                      The Oscars, as usual, has
and Highland Centre in Los                                                          scandal attached to it, and this
Angeles,      the     Oscars      is                                                year, it was a homosexual slur
something          that       movie                                                 uttered by the former producer
enthusiasts look forward to all                                                     Brett Ratner. The host Eddie
over the world. This year, the                                                      Murphy also stepped down
ceremony       took     place    on                                                 with Ratner‘s resignation and
                 th
February       28 ,     and     the                                                 the new host Billy Crystal was
nominations for the awards were announced on               called in, marking his ninth time as the host. The event,
           th
January 24 .                                               nonetheless, was a massive success.

Though there were big names like George Clooney
and Brad Pitt in the nominees for the Best Actor award,
                                                                                                  -Saroma Srinidhi



     14

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Prad times 2012 jan june

  • 1. January – June, 2012 Accolades Country’s Top Honour for Our Hon’ble Chancellor! Accolades for Our Hon’ble Vice Chancellor Prof Dr Bhushan Patwardhan, Hon‘ble Vice Chancellor, Symbiosis International University, has been nominated as a Member of the Higher Education Steering Committee of Planning Commission, Government of India. He is also a member of the Steering Committee on AYUSH, Health and Family Welfare Division; Planning Commission, Government of India; Sectoral Innovation Council, Ministry of Health, Government of India; Member on the Boards of several Universities and national Institutions such NIPER, CSIR Prof Dr S B Mujumdar, Founder and Chancellor of NBRI, ICMR RRC; Member Taskforce of National Symbiosis International University, was bestowed upon Knowledge Commission and Planning Commission; with the country‘s prestigious civilian honour, the Karnataka Innovation Council; Consultant to WHO Padma Bhushan Award by the President of India on Geneva and SEARO. He is Founder Editor-in-Chief of nd 22 March 2012. This Award is in recognition of his Journal of Ayurveda and Integrative Medicine and one work in the educational fraternity, for setting high of the top cited authors of Elsevier's SciTopics. Dr standards in quality education and research. Patwardhan has also been the Convener of National Committee on Promotion of Indian Higher Education Abroad (PIHEAD) of the UGC; He has spearheaded the effort to strengthen biomedical sciences and humanities. 1
  • 2. January – June, 2012 More Power to the Power Couple of Symbiosis Dr Vidya Yeravdekar, Dr Rajiv Yeravdekar, Principal Director, Symbiosis Dean of Faculty of Health Sciences, SIU Dr Vidya Yeravdekar was awarded the Pune‘s Pride Dr Rajiv Yeravdekar has been nominated as a Member Award 2011, by the Residency Club, Pune for of the Board of Governors, Medical Council of India excellence in the field of education. She has received (MCI), by the Government of India. He is also a many awards including - Young EDGE Education Member of the Central Supervisory Board (CSB) Award and JIWO International Women Award. She is constituted under the Pre-Conception and Pre-Natal the member of University Grant Commission as well Diagnostic Techniques Act, 1994. as the Indian Council for Cultural Relation. A Message from our Director "A great teacher never strives to explain her vision: she simply invites you to stand beside her and see for yourself." ~~ Rev R Inman We are very upbeat about the placements at SIMC-B. We have achieved 100% placements yet again. We are also very pleased with the quality of the students in the incoming batch. The new batch also has professionals who have worked in the industry for an average 4-5 years. They are well settled in their professions and are very serious about taking the plunge in the field of Advertising and Public Relations. As the deemed Centre for Excellence in AD & PR for the Group, visibility for SIMC-B is ever rising, we are indeed looking forward to more happening happening times ahead. Life at SIMC-B is surely going to be more exciting. Prof Maya Chakravarti V 2
  • 3. January – June, 2012 Hon’ble Chancellor visits Bangalore Campus The Founder Chancellor of Symbiosis International University Padma Bhushan Prof Dr S B Mujumdar, visited our Campus on April 19. The faculty and staff had the privilege of listening to Dr Mujumdar‘s address and interacting with him. In his interaction with faculty and staff Dr Mujumdar shared the genesis of Symbiosis which was envisaged by him over four decades ago. His clarity of vision and his purpose of determination has made the Group reach the glorifying heights that it is at today. While narrating his real life experience at Fergusson College, he said that it was then that he realized the difficulties faced by foreign students, particularly those from Afro Asian countries, studying in Pune. And so inspired by the ideals of Viswa Bharati of Gurudev Tagore and 'Antar Bharati' of Sane Guruji, and with the desire of helping foreign students with a 'Home away from Home', in 1971 he established Symbiosis, which means 'living together of two different organisms for mutual benefit'. He said that the motto of Symbiosis ―Vasudhaiva Kutumbakam" – ‗The world is one family‘ has been truly reflected and realized. His motivational message was that every human ought to have intellect in mind, compassion in heart and passion in belly to succeed in life. During this visit Dr Mujumdar also toured the entire Symbiosis Campus and expressed his contentment over the fine maintenance of the Campus. Visit of Hon’ble Vice Chancellor to Bangalore Campus Honourable Vice Chancellor Prof Dr Bhushan Patwardhan visited SIMC-B on three different occasions. During his visit he interacted with the staff and faculty. He also toured the Campus. Every visit by him has been a lesson in professionalism and focus on excellence. 3
  • 4. January – June, 2012 Are We Really Growing? An Analysis of the Union Budget 2012-2013 In the midst of The Greece debt crisis exempting basic customs duty on Right to Education - Sarva Shiksha in Europe, political uncertainty in the import of fertilizer-making equipment Abhiyan to Rs 25,555 crores and by Middle-East, the great North-East for 3 years, reducing excise duty on 29 per cent for Rashtriya Madhyamik earth-quake in Japan, slowdown in matches manufactured by semi- Shiksha Abhiyan. growth of the economy, deteriorating mechanised units by 4% and fiscal conditions and political increasing external commercial Fiscal deficit of 5.1% is being too turbulence; Union Finance borrowing but was harsh on optimistic; because our country is Minister Pranab Mukherjee gold loan providers by subsidy handicapped .The subsidies presented the Budget 2012-13. increasing the customs duty projected by the government are on gold. somehow dependent on the The Union budget for 2012- dynamism of the international macro 13 has largely been seen by Instead of boosting local economy factors. commentators as one that‘s manufacturing, the cautious and makes no budget proposed to raise The growth is not possible till we do major game changing excise duty to 12 percent not deleverage, so that the Balance propositions. from 10 percent which is likely of Payment is under control. As the Disappointing a large to hurt construction government‘s public borrowing is section of income tax payers companies and increasing which can be a major in the country, finance minister infrastructure. Power utilities cause of instability and further Pranab Mukherjee made a small are likely to benefit after the decrease the growth rate. raise of 20,000 in the exemption limit budget proposed a 2-year exemption So now it is on the financial advisors for individual tax payers. on import duty for companies to decide that are we going for importing thermal coal. meaningful deleveraging or are we The budget opened the supermarket Agriculture continues to be a priority still subsidiary handicapped .The sector to foreign giants bringing joy to for the Government. The outlay for budget does not really have the lives of retailers. Though it made Rashtriya Krishi Vikas Yojana (RKVY) something that is directing us towards luxury cars, eating out at restaurants is being increased from Rs. 7,680 growth , and also no hopes that the or hotel accommodation expensive it crores in 2011-12 to Rs. 9,217 crores next budget will carry something failed to deliver on diesel subsidies. in 2012-13. Another major point that beneficial as it is going to be the At the same time it made life saving came across in this year‘s budget populous budget. drugs and iodine cheaper. The was the provision of Rs. 1,93,407 budget was a heart-break for crores for Defence Services which Again as the tax slab has been environmentalists, but it did give include Rs. 79,579 crores for capital revised in favour of common men, so agriculturalists a reason to cheer. expenditure. it is still left on personal discretion to Oil explorers such as ONGC, Oil take UNION BUDGET 2012 as India and Cairn India might prove to It showered blessings on the positive or else to be flat. And in be the biggest losers of the budget. It education sector by proposing an times to come the practical aspects of brought relief to some by fully increase in allocation by 21.7 % for it will unfold. (contd…) 4
  • 5. January – June, 2012 Gains Losses  Minimum exemption limit for income tax raised  Most daily use items will be dearer as excise to Rs.2,00,000 from Rs.1,80,000 duty on manufactured goods is raised by 2%  Tax slabs raised: In Rs.2-5 lakh bracket levy  Treatment in private hospitals will cost more will be 10 percent, for income between Rs.5-10  Air travel, hotel stay, hiring a lawyer is going lakh levy would be 20 percent and above Rs.10 lakh it is 30 percent to cost more  Luxury cars, gold, polished gems to become  Further exemption of Rs.5,000 for those going dearer for preventive health check-up  Cars whose length is more than four meters  LCD, LED television sets will become cheaper and engine capacity (1,200 cc for petrol) due to excise duty cuts (1,500 cc for diesel) will be costlier  Life saving drugs, branded readymade  Smokers and tobacco users will pay more for garments will cost less cigarettes, beedis, pan masala  Electric vehicles may cost less as duty breaks  Buyers will have to shell out more for liquor extended to batteries too  Drinking facilities and sanitation will be improved. - Akansha Agarwal 4th BIFFES 2011 One of the highlights of 2011 tirelessly right from Day-1 of for the city of Bangalore, as the festival to ensure that the well as for the students of event was organized th SIMC-B, was the 4 successfully. The tasks of the Bengaluru International Film volunteers included Festival (BIFFES) held on everything from receiving th nd 15 – 22 December 2011. high profile guests at the The festival was organized by airport, managing things at the Karnataka Chalanachitra the hotels where the guests Academy for the Government stayed, venue management of Karnataka. at the locations where the films were screened, media Volunteers from SIMC-B toiled management and many 5
  • 6. January – June, 2012 more. Nobel Chor (Indian Cinema), Gandhi Smiles and Puttakkana Highway (Kannada Cinema). The event featured 130 foreign films from 40 different countries, 30 from Indian Cinema and 15 The film festival saw the screening of many other from Kannada Cinema. The venues for the films, making it an interesting and worthwhile screenings were Fame Lido Complex, Central Inox, experience. As for the students of JP Nagar, Rejoyz at Malleswaram, Department of Information on Infantry Road, Badami House at NR SIMC-B, apart from the pleasure of watching some Square and Suchitra in BSK II Stage. of the best world cinema, the film festival was also an experience packed with learning and enjoyment. This year‘s Best film awards went to Lucky (International Cinema), Flying Fish (Asian Cinema), -Shaliny Chandy 5th International Women’s Conference, 2012 th The 5 International Women‘s Conference was held actress, performer and choreographer Shobhana, at the headquarters of the Art of Living Ashram, The St. Petersburg Ballet Theatre and Bulgarian rd th Bangalore held on 3 Feb – 5 Feb 2012. Renowned drummer Elitsa Todorova performed at this event. personalities from all over the world had come to The audience were spellbound by each performance. attend this event. Over 55 countries were part of the The students of Symbiosis Institute of Media & conference. Celebrated women from different fields Communication, Bengaluru worked behind the came forward to share their knowledge and make scenes and helped make this event a grand success. this world a beautiful and joyous place to live in. The They helped in the various fields of media, topic of the conference was ‗Women & Technology'. photography, video-making, venue co-ordination, The impressive list of speakers included Ms. Ravina guest relations, webcasting and live updates on Raj Kohli, Director of Jobcorp, Hon‘ble Dr. Daggubati social networking sites among others. It was a great Purandeshwari, Minister of State for Human learning experience for every one of them. Prof. Resource Development (Higher Education), Govt. of Maya Chakravarti V, Director of Symbiosis Institute India among others. It was fascinating to listen to of Media & Communication, Bengaluru was one of what all these intelligent women had to say about the distinguished speakers at the Conference. Her technology and what impact it has had in their thoughts were quoted as ―They say technology is respective fields. devised by man. I believe that technology is Performers from different spheres displayed their creatively harnessed by woman.‖ wonderful talent for this occasion. Accomplished -Supriya Char The Stage of Liberation SIMC-B had the wonderful opportunity in February presentation headed by Evan Hastings- theatrical of hosting Shadow Liberation- an interactive theatre educator, poetic performer and innovative activist, 6
  • 7. January – June, 2012 along with his team from the Srishti School of Art, of oppression and violence on stage, after which Design and Technology, Bangalore. people from the audience were asked to be a part of the drama by replacing any of the characters and Evan Hastings, theatre artist and drama therapist, bringing a change into the situation. has worked in various countries with several people and helped them address unresolved conflicts and The students of SIMC-B were immensely issues that are universal in nature. He uses the enthusiastic to be a part of the performance and Augusto Boal‘s Forum Theatre style to carry out his brought to light various means of interventions that Shadow Liberation workshops. He has a vibrant could curtail the injustices happening in society. team of youngsters who are specially trained by them to carry out this form of theatre workshops. Shadow Liberation‘s unconventional and The workshop conducted at SIMC-B involved breakthrough methods of creating an awakening utilizing Drama Therapy to spread awareness and within us as individuals worked wonderfully. The encourage people to engage in improvisational workshop motivated and inspired the audience to interventions against gender violence and other look beyond themselves and make a positive such oppressions. The team enacted various scenes contribution towards the society they live in. - Aloka Chatterjea Celebrating Communication Communication Day was celebrated in the SIMC-B The guest of honor, CEO-Brandcomm, Mr Sridhar auditorium on 9 December, 2011. The chief guest Ramanujam had the audience in splits with his witty for the event was celebrated journalist Sir Mark remarks, as he spoke about the various dimensions Tully, former Chief of Bureau, BBC, New Delhi. In of significant communication. his keynote address, he urged the importance of maintaining cordial media relations in order to The day also witnessed the unveiling of the SIMC-B facilitate effective communication. 2011 Yearbook at the hands of the esteemed guests on stage along with Prof. Maya Chakravarti V, Director SIMC-B. On this occasion, SIMC-B also presented ‗Mortal Men Immortal Memories‘ - a tribute to the stalwarts and legends from the world of arts, music and films; Pandit Bhimsen Joshi, MF Hussain, Shammi Kapoor, Gautam Rajadhyaksha, Mansoor Ali Khan Pataudi, Steve Jobs, jagit Singh, Bhupen Hazarika, Indira Goswami, Dev Anand and Anant Pai. Shadow Liberation group from Srishti College of Art & Design, took over the stage to give a presentation revolving around the work that they do concerning social oppressions. The presentation was highly 7
  • 8. January – June, 2012 appreciated and commended by all. It showed a mesmerized the audience with their classical different aspect by the significance of percussion music.The performance was organized Communication- communicating to stop social by Spic Macay Society for Promotion of Indian injustice and gender violence. Classical Music and Culture among Youth, in association with SIMC-B, as an initiative to The event celebrations concluded with a wonderful communicate Indian classical music and culture. performance by the Mysore Brothers who -Aloka Chatterjea PRAD Spotlight - Events & Workshops Centrestage 2011 SIMC-B‘s Annual Inter-College Festival was held on 20 September – 21 September 2011 with participants coming in from SIBM-B, Narsee Monjee, Christ Univeristy, SP Jain University, IFIM and Manipal University. The flawlessly managed two day event provided a platform for diverse talents to unfold and also served as a refreshing break from the academically driven schedules. ECLIA Expo 2012 ELCIA Expo 2012 has been the first ever initiative of its kind by the Electronic City Industrial Association, in an attempt to bring about a confluence of corporate entities within Electronic City for better networking and effective consolidation and utilization of the pool of expertise available in the neighbourhood. This event was held on 11 January 2012. SIMC-B successfully carried out Event Management for the same. Special accolades were also received for ―Walk for a Cause‖ staged by the students of SIMC-B. Inauguration of Blossom Multi-Specialty Centre SIMC-B‘s consultancy client Blossom inaugurated its first Multi-Specialty Medical Centre earlier this February. The inaugural program was compeered by the students of SIMC-B; Saroma Srinidhi and Darren Pereira. 8
  • 9. January – June, 2012 CLIK 2012 CLIK 2012- Consortium of Electronic Industries of Karnataka, was held at the World Trade Centre in Sheraton Bangalore on 11 February 2012 this year. This event was managed by the students of SIMC-B. The exhibitors comprised of personalities from the leading electronic industries of Karnataka. The event provided both exposure as well as a wonderful networking opportunity for every participant. Union Minister, Shri Vir Bhadra Singh at our Stall (seen in the picture). PRAD Review Book Review Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing By Mark Schaefer to achieve your goals. The Return on Influence is one of the first books to explore book contains in-depth how the world‘s most powerful bloggers, tweeters, and explanations of the sources YouTube celebrities are being identified and leveraged of online influence; and by brands to build product awareness, brand buzz, and how they can work for or new sales. against you, as well as interviews with over 50 The author, Mark W. experts. It gives an insider‘s Schaefer is a view into the controversial renowned marketing social scoring company, consultant and college ‗Klout‘ and its process for educator. His book assigning influence numbers provides practical, to everyone. actionable tips to increase your own Filled with fascinating case studies, interviews, and personal power and insider advice, this action-ready guide prepares you for online influence and the next wave of social networking. This is low-cost, more than a dozen original social influence marketing high-speed, influence driven and powerful marketing. case studies, to show how the latest breakthroughs in This is how to win friends and influence people in the social networking and Influence Marketing can be used digital age—with a ‘return on influence’! -Shaliny Chandy 9
  • 10. January – June, 2012 Film Review Moneyball Mints Magic What is the relation between managerial skills and method of selecting players based on their On Base sports? Why is appropriate management required to Percentage. Together they plan out the team and get the right mix and talent, skill and select highly underrated players victory? ‗Moneyball‘ directed by Bennett who would not have been Miller gives the answers to all these selected otherwise. questions. Brad Pitt plays the main character of Billy Beane. The film is basically all about the journey of the team after using The movie is about Billy Beane, the this unique selection method. General Manager of Oakland Athletics Baseball team, leading his team to win 20 The film is interspersed with consecutive games. His team made an Billy‘s flashbacks where he American League record by winning 20 ponders over his decision to consecutive games. choose baseball over Stanford. These scenes, according to me, The movie starts with the defeat of the have been portrayed very well. Oakland A‘s to the New York Yankees in Also Billy‘s rapport with his 2001. Billy Beane is upset as it marks the daughter has been shot very beginning of all the best players of the sensitively. team leaving. Billy tries to build an efficient team but is unable to do so because of The film is a wonderful combination of human shortage of funds. With the help ofa Yale Economics emotions, baseball statistics and the love one can graduate, Peter Brand, Billy comes up with a unique have for his team. -Supriya Char PRAD Insight Innovations in Advertising Advertising: A lot has been already written and spoken about it. Now what makes advertising so special and Commercial advertising as a broad category includes why should you read this? Hasn‘t advertising been wall paintings, street furniture components, printed present with us for a long time now? What is being flyers and rack cards, banners, brochures, catalogs, done in the current market which helps the brand shopping carts, bus stop benches, human billboards, break through the clutter and reach the audience? sides of buses, taxicab doors, passenger screens, Innovation in advertising is the key answer. trains, supermarkets, backs of event tickets and 10
  • 11. January – June, 2012 receipts. Any place an ―identified‖ sponsor pays to advertising scenario is growing and so is the potential deliver their message through a medium is advertising. of the people employed within it. Innovations are done There are a lot of innovations that are being carried to capture the audience based on the AIDA model that out in these mediums as the traditional mediums are is by attracting attention raising the interest, creating increasing facing ad clutter. A creative idea desire and stimulating an action. Companies want to implemented with an innovative medium with low catch their target audience when they least expect it. spending is the key advertisers and marketers are This will help then to retain top of the mind recall using to unlock consumer‘s minds in these especially if the idea is executed creatively. Lastly, recessionary times. A wall painting by a roadside is creativity will never go unnoticed. It has and will commercial advertising; the same wall painting on a always be capable of amusing, entertaining and six floored building constitutes innovation. The Indian leaving the audiences in awe! -Maithili Sawant Innovations In PR In the advertising world, the right combination of is ever evolving, and technology has a lot to do with money and brainpower has meant the advent of the changes that are happening technologies that are helping CMOs, CEOs, and CFOs better determine, with actual quantitative fact, how Be it in any field, the innovations in PR help the effective their campaigns are. It's certainly where company or the agency to sustain and thus have a companies are spending a lot of time and resources great reputation in the market. As a result, PR these days. practitioners need technologies that can help them determine centres of influence and where attention In the past, influence on reputation was fairly easy to should be paid, much like algorithms help hedge fund pinpoint and it typically centered managers uncover good on a set of journalists. The investment strategies. The right effective PR professional could mix of capital and intellect can manage influence through make the difference. Smart, strong media relationships and nimble PR firms need financial a good set of messages aimed backing to help them innovate. At directly at the target group. For the same time, the best PR firms instance, one of the major will invest in their people. This trends in PR and social media approach will have enormous has been the company- and exciting implications for the customer interaction. Lately, the industry. Gone are the days of rule has become the closer you are with the people mere press release and press conference. With advent who buy your products, the better off you are. People of technology, innovative PR is on the rise. want businesses that are open and personable, not cold grey buildings full of men in suits. Public relations -Maithili Sawant 11
  • 12. January – June, 2012 PRAD Technology/New Media Freedom of Expression, Anyone? It is a gargantuan task to monitor all the content that is not equipped with the technology to undergo and put on social networking sites. Mr Kapil Sibal however sustain such an initiative. feels differently. The Indian telecom minister has appealed to popular social networking sites to form The Government is well within its power to ban or their own guidelines to monitor the content on the blacklist websites on the basis of noncompliance. platforms to bring sync with the culture of the country. Serious backlash may come forth from the media This move in a way goes against the fundamental right itself. The traffic on the sites, coupled with ever increasing Ad sales could all be lost if the website fails to maintain this Herculean task. Online business may even shut down as the users may feel ‗watched‘. It won‘t be long before the public discussions online are pre-screened. With someone over your shoulder all the time, it would be detrimental to the purpose if one circumvents the law. Corruption will only be fed further and no one stands to gain otherwise. The very Democracy that we uphold may come under the scanner. Knowledge is nothing if it is not coupled with freedom and learning is redundant without sharing. In a booming economy one needs to source the right information, unedited. If everything that goes of the public to share and express what they feel. up comes back down doctored then the nation remains Moreover, the decision that stems from the Information merely engineered. Technology Act 2000 may actually never hold fort. It is obvious in more ways than one that the Government is - Sameer Roopawala STUDENTS ACHIEVEMENTS Extra Curricular  nd LIAR LIAR (Public Speaking & Literary Event of IIM UNMAAD) – 2 Position - Aloka Chatterjea  nd Poetry Slam (Christ University Fest)- 2 Position - Aloka Chatterjea 12
  • 13. January – June, 2012  'Apprentice" a B - School Marketing Case Study Competition at NMIMS- First position -Varun Shah  Ad MAD competition at Unmaad, IIM Bangalore - First position -Jayati Ahuja, Kriti Panth, Ravinder Purohit  Presented a research paper at The Banras Hindu University on the topic 'Breaking the Clutter in sustaining a brand' - best research paper presented at BHU - Roshan Munot, Prativindya Patil, and Rakesh iyer  nd Looney Toons- cartoon strip competition, Unmaad IIM-B - 2 Position - Bhavini Mittal and Yadu Pradeep  Cartoon strip making – Inbloom Christ University - Third prize -Yadu Pradeep  Presented a research paper at the Banras Hindu University on Trends & Future of Subliminal Perception in Communication - the research paper was selected as the best research paper presented at BHU - Anisha Nair, Nakul Dutt, Saloni Arora  Marketing event Apprentice at NMIMS – Finalist - Kevan Anand  nd Nissan New product idea - Parth Shah -2 position  nd Centerstage- group dance - 2 position - Ankita Pal, Kevan Anand, Shraddha Mudliar, Shree Das Academics- 1st semester topper – Akansha Agarwal 3rd semester topper – Nikita Sharma PRAD Digest Steve Jobs: The Story of a Legend Steve Jobs is a name that is He was only 56 years old and he left behind a wife and almost interchangeable with the four children. popular technological organization Apple Inc. The co- Steve Jobs has been associated with Apple Inc. since founder, chairman and Chief 1978 and ended his tenure there as the CEO in 2011. Executive Officer died a sad He also founded NeXT Computers in 1985, and its th death on October 5 , 2011, highlight was that Tim Green invented the World Wide sending the world into mourning. Web at CERN. NeXT was acquired by Apple Inc. 1997. 13
  • 14. January – June, 2012 In 1986, he bought The Graphics Group, which later splant in 2009, and appeared progressively thinner as became Pixar. When Disney and Pixar merged, he his health declined. On medical leave for most of 2011, became the largest stakeholder in Disney. He came Jobs resigned as Apple CEO in August that year and back to Apple Inc. when it bought NeXT. was elected Chairman of the Board. He died of respiratory arrest related to his metastatic tumor on In 2003, Jobs was diagnosed with a pancreas neuro- October 5, 2011. Memorials were conducted for this endocrine tumor. Though it was initially treated, he legend outside all Apple stores across the world. reported a hormone imbalance, underwent a liver tran -Saroma Srinidhi Oscar Glory The glitz, the glamour, the fashion and let‘s not forget it went to Jean Dujardin for his work in ‗The Artist‘. the movie stars! There is only Crowd favourite, Meryl Streep, one event in the world that took home the award for Best attracts the who‘s who of the Actress, beating Glenn Close entertainment industry in and Michelle Williams to name Hollywood, and the eyes of a few. those beyond. This year will go down in history, as a silent film ‗The Artist‘ took home another has won Best Picture award for coveted award with the Best the first time in 83 years. ‗The Director going to Michel Artist‘ is also the first French film Hazanavicius. It took home to win the Best Picture award at five awards in total, including the Oscars. Original Score. Held annually at the Hollywood The Oscars, as usual, has and Highland Centre in Los scandal attached to it, and this Angeles, the Oscars is year, it was a homosexual slur something that movie uttered by the former producer enthusiasts look forward to all Brett Ratner. The host Eddie over the world. This year, the Murphy also stepped down ceremony took place on with Ratner‘s resignation and th February 28 , and the the new host Billy Crystal was nominations for the awards were announced on called in, marking his ninth time as the host. The event, th January 24 . nonetheless, was a massive success. Though there were big names like George Clooney and Brad Pitt in the nominees for the Best Actor award, -Saroma Srinidhi 14