1. I_1_Pratik Kishore Jain
MARKETING MANAGEMENT
ASSIGNMENT I-1
BUSINESS PERSON 2: BOARD PAINTER
Firm’s Name: Kannu Painter.
Name : Kannu Patel.
Age : 55 years
Education : 3rd class
Address : Shop no.1, backside of Shreya hotel, near Virar station,
Virar(w).
Page 1 of 6 Confidential Document

2. I_1_Pratik Kishore Jain
(A) BUSINESS MIX
ANS 1) PAST: Sign boards and bill boards
PRESENT: Sign boards, hand painting, thermacol decorations, T- shirts
painting, etc
FUTURE: Flex painting.
ANS 2) PAST: Rs. 10 per foot.
PRESENT: Rs. 40-50 per foot.
FUTURE: Rs. 60 per foot.
ANS 3) PAST/ PRESENT: He use to provide service directly.
FUTURE: For flex paintings he will outsource to some agencies.
ANS 4) PAST/PRESENT/ FUTURE: He resides there only so he selected that place
only.
ANS 5) PAST: At the beginning he promoted himself by advertising through bill
board.
PRESENT/FUTURE: Word of mouth publicity is conducted.
(B) DAILY LIFE OF BUSINESS PERSON
ANS 1) PAST: Per day revenue was Rs. 80 before two years.
PRESENT: Per day revenue is Rs. 100 and 3000 per month. Her profit is
reduced to Rs. 500.
FUTURE: He said that it is unpredictable.
ANS 2) PAST/PRESENT/FUTURE: Stock of resources is highly durable so loss is
relatively very low.
ANS 3) PAST/PRESENT: He utilizes his money in the business.
Page 2 of 6 Confidential Document

3. I_1_Pratik Kishore Jain
FUTURE: He planning to invest for flex painting.
ANS 4) PAST/PRESENT/FUTURE: since the stocks of goods used in painting are
easily available in the market, he brings the material as and when needed.
ANS 5) PAST/PRESENT/FUTURE: His daily time table is -
Daily working hours : 8.00am to 7.00pm
Lunch time : 1.00pm to 1.30pm
The shop remained close on sunday.
(C) BUSINESS AND ITS IMPACT
ANS 1) PAST: Drawing and painting was skills and hobby. So he made this passion
into business.
PRESENT/FUTURE: He is planning to opt for flex paintings to remain existed
in the business market.
ANS 2) PAST/PRESENT/FUTURE: People admire the skills of hand paintings as it is
not so easy task for each and everyone. Teenagers like to have painted T-
shirts to make their group unique. Flex and handmade signboards are used
for advertisement.
ANS 3) PAST/PRESENT/FUTURE: He cross tally the no. of orders he taken to paint
and the objective he had set to complete his monthly target. He maintains
an old and simple type of book- keeping . he had created a goodwill in the
market.
ANS 4) PAST: Cinema house and bill boards.
PRESENT: Name plates.
FUTURE: Flex paintings.
- Are the factors influencing the sale of business.
ANS 5) PAST/PRESENT/FUTURE: People who want their signboards to run for longer
time will opt for hand made and thus are the customers of his business.
Page 3 of 6 Confidential Document

4. I_1_Pratik Kishore Jain
(D) MARKET
ANS 1) PAST/PRESENT/FUTURE: Asian paints is the most important supplier from
many years. Other items such as thermocol, wooden sticks and galonize
metal are purchased from local suppliers.
ANS 2) PAST/PRESENT/FUTURE: His major competitor is Flex painters.
ANS 3) PAST: Making of New movie’s posters influence the business.
PRESENT/FUTURE: Art galleries would influence his business operations.
ANS 4) PAST: before there was no substitute to it.
PRESENT/FUTURE: Flex painting is the best substitute to hand made board
paintings.
ANS 5) PAST: At that time colours were not easily available so he use to keep more
stock.
PRESENT/FUTURE: he is planning to take some small orders of flex also.
(E) BUSINESS DIFFERENTIATOR AND CREATOR
ANS 1) Since his service is unique and largely depends on skills so his paintings on
board, frame or on paper will attract customers to purchase it.
ANS 2) His paintings are relatively cheaper compare to other painters and his sign
board paintings are durable. Customers who needs these facilities prefer to
purchase his service. Thus these lifetime customers value the loyalty to him
and increase his business.
Page 4 of 6 Confidential Document

5. I_1_Pratik Kishore Jain
ANS 3) SWOT Analysis:
INTERNAL FACTORS EXTERNAL FACTORS
STRENGTHS OPPORTUNITIES
1. His inborn skills of painting. 1. Flex paintings are in trend.
2. His Board painting is more 2. People like to frame handmade
durable and reasonable. paintings in their home but should
3. He started outsourcing for flex be reasonable.
painting. 3. Thermocol decorations in weddings
4. His raw materials can be kept for and other ceremonies.
longer period.
WEAKNESS THREATS
1. Making of board painting 1. Posters of movies and ads are now
consumes more time. in flex.
2. Materials used in painting have 2. Flex painting is cheaper than
became costlier. galonise board paint.
Page 5 of 6 Confidential Document

6. I_1_Pratik Kishore Jain
ANS 4) TOWS Matrix:
OPPORTUNITIES THREATS
1. Flex paintings are in 1. Posters of movies
trend. and ads are now in
FACTORS 2. People like to frame flex.
handmade paintings 2. Flex painting is
in their home but cheaper than
should be reasonable. galonise board paint.
3. Thermocol
decorations in
weddings and other
ceremonies.
STRENGTHS SO ST
1. His inborn mastery skills 1. He can expands his 1. This person takes
of painting. business in flex the order of
2. His Board painting is more painting.(3,1) paintings much at
durable and reasonable. 2. He can sell his lower rates thus
3. He started outsourcing for paintings to the making it a survival
flex painting. customers as he is in the market.(2,2)
4. His raw materials can be cheaper.(1,2)
kept for longer period.
WEAKNESS WO WT
1. Making of board painting 1. He can save time 1. He can opt to some
consumes more time. through decorating extent towards flex
2. Materials used in hand thermocol painting which is
painting have became designs.(1,3) cheaper and thus
costlier. increase his profit
margin by making
and advertising local
ads.(2,1)
Page 6 of 6 Confidential Document