Clipr is a personalized social shopping magazine that provides recommendations and discovery of non-commodity impulse buy products. It solves the problem of marketing and gifting for smaller e-commerce companies by tailoring products to individual users based on their interests and friends' activities. When a user "Clips" a product, it is added to their clipboard which others can follow, and they earn rewards points for exclusive discounts. Clipr scrapes product details from websites to recommend and allows revenue models like affiliate marketing and sponsored search results.

1. http://clipr.in
The power of individual targeting – the technology will be so good it will be
very hard for people to watch or consume something that has not in some
sense been tailored for them.
- Eric Schmidt, CEO, Google Inc (WSJ, August 14, 2010)

2. Who made Clipr?
Pratik Poddar Nikhil Vij
Co-founder and CEO Co-founder and CTO
Clipr (full time since July 2012) Clipr (full time since Feb 2013)
Blackstone Private Equity Analyst Morgan Stanley Quant Analyst
Morgan Stanley Quant Analyst IIT Bombay B.Tech CSE 2011
IIT Bombay B.Tech CSE 2010 Google Inc. Intern
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3. What is Clipr?
Personalized Social Shopping Magazine
for
non-commodity impulse buy products
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4. What problem is Clipr solving?
• For smaller e-commerce
companies, marketing their design products is
a big challenge.
• What to gift is a huge problem!
• There is an unmet demand for a local online
shopping network for
recommendations, discovery and content.
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5. Target Audience for Clipr
People who buy
online
People who Female
like to shop from the
for fashion age group
and art 17-25
People who want to
discover awesomeness
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6. What happens when I “Clip”?
• It goes on your activity stream on facebook
(No spam! Just the activity stream)
• You put it on your clip board which people can
follow
• You get Reward Points for Clipping products
and get exclusive discounts on your clips
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7. Websites on Clipr
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8. Technology
User Side Product Side
• Trying to get users interests • Scalable scraping technology to
through facebook likes and explicit scrape details of any e-
interests questions commerce website in less than
8 hours
• Recommending products on the
basis of his activity and activity of
friends
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9. Product Pipeline
• Mobile and Tablet App
• Collage Framework for Brands and Fashion
Bloggers to share on their platform
• Dashboard for brands and fashion bloggers
• Incorporate more e-commerce websites
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10. Revenue Model
• Affiliate Revenue – We transfer user to the
other website
• Sponsored Product Search Results – Premier
websites get more space on clipr top results
• Reverse Groupon Flash Sales – We have the
product intent graph and interest graph. We
can co-ordinate group deals initiated by a
group of users for the e-commerce company
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11. Similar Companies in US
• www.pinterest.com
• www.thefancy.com
• www.wanelo.com
• www.polyvore.com
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12. Contact
Please contact info@clipr.in if you have more
questions
Call +91-98199-70477 (Pratik) for partnerships
and investment related queries
Call +91-98194-90332 (Nikhil) for product and
jobs related queries
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