Presentation held as an introduction to Knowledge Management during an Executive Course on strategic communication s for governance reform before participants from the Middle east and Subsaharan Africa - so what are the links between KM, strategic communication and governance reform?!

1. Knowledge Management (KM) ?!
Some terminology, key elements & tools –
and what it might have to do with
strategic communication for governance reform
Sören Bauer, pr audit, Washington DC, 26 July 2011

2. KEY OBJECTIVES
This presentation will aim to convince you that
1.KNOWLEDGE is the only resource that becomes MORE when
you USE it!
DARE TO SHARE (with the right people!), all will
2. if you
BENEFIT, and you’ll move FASTER !
YOU don’t know – you just need to KNOW
3. it’s not a problem if
WHO KNOWS – and DARE TO ASK !

3. KEY TERMINOLOGY
Beware!
This presentation will bombard
you with new terms and terminology such as
1. Tacit and explicit knowledge
2. Information society vs. Knowledge society
3. Knowledge mapping
4. Intellectual capital report
5. Killer application
6. Community of Practice
7. Open Government Data

4. WHO IS BEHIND THIS PRESENTATION ?
Ugochukwu N. Ugbor:
“Getting knowledge focused”
… as well as Google Alerts on
“knowledge management” in
English, French, Portuguese

5. MAIN TOPICS OF THIS PRESENTATION
1. What is knowledge?
2. Why is knowledge so important?
3. Knowledge mapping and intellectual capital
4. Success stories of strategic knowledge sharing
• Creating a knowledge networking culture at Siemens – the killer application!
• Knowledge Management at the Asian Development Bank
• Knowledge management and sharing in Africa
• Open Government Data OGD
5. … and maybe powerful questions!

6. TACIT AND EXPLICIT KNOWLEDGE
Explicit knowledge is knowledge that
1. can be articulated, codified, and stored …
2. … in media such as databases, books, manuals,
procedures and how-to video or other …
3. … can be readily transmitted to others.
The information contained in encyclopedias (including Wikipedia)
are good examples of explicit knowledge.
Wikipedia.org

7. TACIT AND EXPLICIT KNOWLEDGE
Tacit (also: informal) knowledge is knowledge that is
1. unwritten, unspoken, and hidden vast storehouse of
knowledge held by practically every human being, based on his or
her emotions, experiences, insights, intuition, observations and
internalized information
2. difficult to transfer to another person by means of writing it
down or verbalising it.
3. integral to the entirety of a person's consciousness, is
acquired largely through association with other people, and requires
joint or shared activities to be imparted from on to another.

8. TACIT = ICEBERG
Tacit knowledge is like the
SUBMERGED PART OF AN ICEBERG.
It constitutes THE BULK OF WHAT ONE KNOWS,
and forms the UNDERLYING FRAMEWORK
that MAKES EXPLICIT KNOWLEDGE POSSIBLE !!!

9. Why is knowledge so important
KNOWLEDGE is
1. the key driver for change
2. the key element for innovation and individual as well
as organizational learning
3. highly linked to “leadership” i.e. how people run
organizations and enable / allow for knowledge
networking

10. POWERFUL EXAMPLES OF STRATEGIC KNOWLEDGE SHARING
FOR WHOM AND WHY
does structured information and
KNOWLEDGE sharing and networking
matter ?

11. POWERFUL EXAMPLES OF STRATEGIC KNOWLEDGE SHARING
Knowledge sharing and networking matters for,
among others,
1. Societies / countries / regions
2. International organisations
3. Companies

12. Knowledge in societies
Knowledge in societies / countries / regions:
Information society vs. Knowledge society

13. Information society vs. knowledge society
Knowledge societies
are not to be confused with
Information societies.
Knowledge societies contribute to the
well-being of individuals and communities,
and encompass social, ethical and political
dimensions.
“Towards Knowledge Societies“, UNESCO, 2005

14. Information society vs. knowledge society
Information societies, on the
other hand, are based on
technological breakthroughs
that risk providing little more
than “a mass of indistinct data”
for those who don’t have the
skills to benefit from it.

15. Information society vs. knowledge society
Villa El Salvador in
Peru is a community
of several thousand
people who were
evicted from Lima in
1971.

16. Information society vs. knowledge society
Settled in the desert, they
built, without any outside
assistance, schools and
education centers and
turned their slum into an
organized town of more
than 400,000 inhabitants.

17. Ninety-eight percent of
children in the town go to
school, adult illiteracy is the
lowest in the country at 4.5
percent and more than
15,000 students are enrolled
in the University of Villa El
Salvador or in universities in
the capital, Lima.
Information society vs. knowledge society

18. Knowledge can be assessed and mapped – Arab Knowledge Report

19. Knowledge can be assessed and mapped – Intellectual Capital Report
There exists a triadic
relationship among
knowledge,
development,
and freedom.
Arab
Knowledge
Report
2009,
p. 27

20. Want to know more? Go to:
www.slideshare.net/ajtalukdar/what-is-an-intellectual-capital-report-presentation

21. Knowledge in societies
Knowledge in companies

22. STRATEGIC KNOWLEDGE SHARING - COMPARATIVE ADVANTAGE OF COMPANIES
"We understand that the only competitive
advantage the company of the future will have
is its ability to learn faster than its competitors“
(Arie De Geus, 38 years with Royal Dutch Shell, former Executive Vice
President and Planning Director, Board Member of Organizational
Learning Center at Massachusetts Institute of Technology MIT)

23. Creating a knowledge networking culture –
the killer application
One needs to bring many elements together to create a
knowledge networking culture.
One element is akiller-application in order
to make people talk about knowledge networking!

24. Key issues for
creating a knowledge networking culture –
Further elements for Knowledge Networking
1. must be wanted
2. is compatible with business model and
incentive system
3. is supported by management
4. is integrated into business
5. is communicated (viral?)
6. needs task/tool-fit (use-case analyses)
7. needs high usability & „fun“ of use
8. needs killer-application
9. needs expectation management
10. needs success stories
11. creates appreciation and trust

25. KM at the most amazing learning International Financial Institution
Asian Development Bank:
“Communities of Practice (CoPs) …
… are groups of people who …
… generate, nurture, and share knowledge in their
chosen field.”
www.adb.org

26. KM at ADB: www.adb.org/Knowledge-Management/

27. KM 4 DEVELOPMENT & INNOVATION IN AFRICA – IT’S HAPPENING!

28. KM 4 DEVELOPMENT & INNOVATION IN AFRICA – IT’S HAPPENING!
Did you know …
… that there are 48 hr gatherings
in Lagos, Nigeria, …

29. KM 4 DEVELOPMENT & INNOVATION IN AFRICA – IT’S HAPPENING!
…of ideas, people and
digital tools aimed at
creating novel web
& mobile
solutions to
transform citizen
participation in
governance ?!
FIND OUT MORE

30. STRATEGIC KNOWLEDGE SHARING FOR GOVERNANCE – TECH-IN.ORG

31. One more thing: Open Government Data (OGD) !!!

32. After a five years battle, OGD in Kenya proudly presents:

33. “The data release will completely change the way the government deals
with the public and will strike a huge blow against corruption …”

34. OBJECTIVES ACHIEVED ???
1.KNOWLEDGE is the only resource that
becomes MORE when you USE it
2.If you DARE TO SHARE (with the right
people !), all will BENEFIT, and you’ll move
FASTER
YOU don’t know – you just
3. It’s not a problem if
need to KNOW WHO KNOWS – and
DARE TO ASK

35. POWERFUL QUESTIONS
Any (powerful) questions?
Please ask!
pr audit
Sören Bauer
s.bauer@pr-audit.com
Skype: soren.bauer
+43 664 530 7334
+216 245 465 24
Thank you!

36. Web sources
www.allkm.com/km-basics/explicit-knowledge.php
www.youtube.com/watch?v=pQHX-SjgQvQ&feature=related
www.corfinaf.de
www.siliconfareast.com/learning-organization.htm
http://kmca2012.blogspot.com/2011/07/keynote-speakers-include.html
www.slideshare.net/ajtalukdar/what-is-an-intellectual-capital-report-presentation
www.washcommunication.blogspot.com
www.adb.org/Knowledge-Management
www.tech-in.org
http://bit.ly/open-data-map#
www.opendata.go.ke
www.cpj.org/blog/2011/07/kenyas-quiet-information-revolution.php
http://portal.unesco.org/ci/en/ev.php-URL_ID=20493&URL_DO=DO_TOPIC&URL_SECTION=201.html