Pokemon Go, the global craze! A game developed by Niantic for Android and Ios devices, has captured the more than 20 million active users. The success of PokemonGo, got to do with event management and planning is augmented reality. Augmented reality (AR) combines both computer generated elements and the reality to create an augmented world. Augmented reality present new opportunities for event organizers to create truly novel experiences that capture the hearts and minds of event attendees. Currently, people are excited by these new experiences and are eager to try them.

1. www.icecubeevents.co.in Contact no: 9847310015
AR TECHNOLOGY :
THE FUTURE OF EVENT
MANAGEMENT?
Pokemon Go, the global craze! A game developed by Niantic for
Android and Ios devices, has captured the more than 20 million active
users. Pokémon Go generated over 30 million app downloads, $1.6
million in revenue from the Ios store per day, and increased Nintendo's
value by over $9 billion.
What has the success of PokemonGo, go to do with event management
and planning? The answer would be, ‘Augmented reality’.
Augmented reality (AR) combines both computer generated
elements and the reality to create an augmented world. With augmented
reality, viewers interact with computer generated overlays as they move
within the real world.

2. www.icecubeevents.co.in Contact no: 9847310015
Why Should Event Planners Care?
With so much potential, AR has the ability to change the way we
discuss, attend, and interact at events. The most immediate application
being seen within conferences and exhibitions for networking purposes.
Augmented Reality at Exhibition
The major limitation of conducting events like automobile exhibitions
are the space constraints which can often lead to lesser turnout and lesser
exposure of the products displayed. The creative usage of Augmented
Reality combined with tablet devices and accompanying custom app
could help bring a different showroom experience to the automobile
exhibition, and make it interactive for the audience.
The below video from Volkswagen is a good example of how AR can be
used for automobile exhibitions.
https://www.youtube.com/watch?v=9ljb082-qYI
Augmented Experiences
What if you could give an event attendee heads up turn-by-turn event
directions? What if attendees could know who they're speaking with
simply by donning a headset equipped with facial recognition software?
These are the sort of things that augmented reality can provide event
attendees. Event goers would simply need to use an AR headset, glasses
or contact lenses that paired with special event planning software. Then
they could engage with your event on a deeper level thanks to rich data
overlaying their event space.

3. www.icecubeevents.co.in Contact no: 9847310015
Moving Forward
Augmented reality present great new opportunities for event organizers
to create truly novel experiences that capture the hearts and minds of
event attendees. Currently, people are excited by these new
experiences and are eager to try them.
Event organizers should think about how they can design event
experiences that can help attendees to engage with one another,
speakers, sponsors and exhibitors more effectively and in many cases it
seems that these new pieces of tech can help.